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Remedy: Screw retailers, let's go digital photo

Remedy CEO Matias Myllyrinne wants the game industry to go all-digital as quickly as possible, and he doesn't give a damn if retailers are left in the dust. They sell used games, so screw 'em, appears to be the general opinion. 

"I don’t think the big, huge experiences are going anywhere, but the sooner we go digital as an industry, the better for everybody. Better for consumers, better for the developers and publishers," he said. "Maybe [it’s] not so good for retail, but then again if you’re selling our games as used copies and incentivising people to do that, then I don’t really feel sorry for you."

I'm sure most developers/publishers are literally salivating for the day they achieve total market control, but I'm not sure it's a market that'll survive if they insist on keeping the current price structure. As I've said before, $60 games are sustained by the secondhand game market.

Remove that, and a week in which Portal 2, Mortal Kombat and SOCOM 4 are released becomes a financially crippling prospect for most gamers -- it's hard enough for most of them already, and that's with extra benefits like trade-in credit. With the current attitude that AAA publishers have, I only see an all-digital market benefiting the corporate, not the consumer, side. 

Remedy: “The Sooner We Go Digital, The Better” [Edge]








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93 comments | showing # 1 to 50
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iananderson's Avatar - Comment posted on 05/03/2011 10:04
iananderson
Why did I read that entire quote in Muscle Man's voice.
DAVYDOCK's Avatar - Comment posted on 05/03/2011 10:05
DAVYDOCK
I hope they still release Mr Wake 2 at retail and then they can put out episodic content from then on. One of my favourite Devs, good luck to 'em.
Xi Fayt iX's Avatar - Comment posted on 05/03/2011 10:07
Xi Fayt iX
I think we should digital, it might lower price of games because you wont have all the packaging material, shipping and so one. If there was a way to trade in digital games back to either the publishers for some credits or something that be pretty cool. Second reason I agree with Remedy is because ALAN WAKE!/ I hate gamestop after working there 3 years so if they crash and burn i won't be sad
zerocommazero's Avatar - Comment posted on 05/03/2011 10:08
zerocommazero
Dear Mr. Myllyrinne.
The day that used games sales are taken out of the picture is when you'll see sales decline. I am a family man and the ability to trade my used games for new helps me purchase more games. If I can't trade-in then my family and I will not be able to afford the amount of games we purchase on a yearly basis.

Sincerely,
Joe Everyguy
RonBurgandy2010's Avatar - Comment posted on 05/03/2011 10:09
RonBurgandy2010
What about the millions of people who work in retail and need games to stay physical so they can feed their families and pay their rent?
Jon B's Avatar - Comment posted on 05/03/2011 10:13
Jon B
Digital negates the limit on a game's filesize by-and-large, costs publishers less which may lead to a lower price point (see: Steam) and is much less hassle.
The majority of people who game on PC would agree with this completely.
killias2's Avatar - Comment posted on 05/03/2011 10:15
killias2
Honesty, if they get rid of used games, then they should lower the starting price of games to like 40. Also, they should be more willing to engage in price cuts
post-release. Then everyone wins... except retailers of course.
The Cast's Avatar - Comment posted on 05/03/2011 10:16
The Cast
@Ron "OH WELL, MOTHERF*CKAS!"

@Fayt: Steam still have new AAA games at the 40-50; trust me, they won't lower the prices if they do go digital when the PC crowd is willing to shell 10+ dollars on their favorite major gaming series.

Though, seriously Maitias, we don't have much money; how about to give us some slack? Sure you're not making much money with used sales but we have our own mouths to feed too.
Fugly Duckling's Avatar - Comment posted on 05/03/2011 10:16
Fugly Duckling
If it's more of a Steam-like digital future, bring it on. If it's like the overpriced Xbox Live Games on Demand, count me out.
scouserboots's Avatar - Comment posted on 05/03/2011 10:17
scouserboots
I do prefer digital downloading a full price game. The prices are too high though but I think it would improve over time. Steam has shown it works, MS have a large collection of 360 games for download and PS3 is gradually getting into the market. I do want to start seeing the consoles doing as steam does, digital downloads on day of release for games like Portal 2. I would buy Gears 3 as a digital download for sure. But the only downside is with a release like that the internet traffic would be chaos and it would be quicker just to go the store and get it.
Gannoc's Avatar - Comment posted on 05/03/2011 10:18
Gannoc
People who lament that $60 games are too expensive, because you want to be able to buy it used for $55 (Gamestop prices) after trading in your old games are missing a key point.

Game development and design has been hurt by this business model. Games add fluff content or poor multiplayer in an attempt to counter people trading in the game so soon that gamestop stops selling new copies.

If people don't buy $60 un-sellable games, then prices will go down or quality will go up. I still don't quite understand why a Game of the Year sells for the same price as a random POS movie tie-in game.
Ragewaar's Avatar - Comment posted on 05/03/2011 10:19
Ragewaar
Remedy eh?

Welcome to my no-buy blacklist. Take a sit next to Ubisoft and think about what you've done.
Regnier's Avatar - Comment posted on 05/03/2011 10:19
Regnier
This is why I love gamefly but if publishers try to fuck up my gamefly then ill have a big problem with them.
Link Lonk's Avatar - Comment posted on 05/03/2011 10:19
Link Lonk
You know who else is going digital? MY MOM!
Chris Ray Holly's Avatar - Comment posted on 05/03/2011 10:22
Chris Ray Holly
Sounds like Remedy is just gettin pissed at the prospect that they have to compete with used game prices and actually give us incentives to pay for a game new (re: drop the fucking price or add badass features to new copies). Yeah, never minding that the used game market is a direct product of consumers making choices about what to do with their games when they are done with them. Sounds like this dude just simply wants to remove a choice for the consumer, namely the choice to sell our property when we choose (and yes, when we buy something, it is our property.)
Jason Venter's Avatar - Comment posted on 05/03/2011 10:27
Jason Venter
I don't support the used games market much. I've probably bought a total of ten used games in twice that many years and I don't emulate (except on rare cases where the game isn't available for sale and hasn't been for years) or pirate. I have tons and tons of games, too. I'm probably as close to the dream consumer as a publisher will ever see and I hate the idea of a digital-only future. However, I see the allure from the publisher perspective. Most gamers can't afford to buy more than 2 or 3 games a year it seems like, but they want to keep playing in between and used games allow them to triple or quadruple the number they play. Plus, the pricing model for the new releases is outrageous. Given how rare it is to find someone like me who actually prioritizes game purchases instead of going out to eat or buying a bunch of other stuff, I agree that publishers need to change the price they charge for the typical game. Either they need to plan to sell a lot more copies as a result and recoup high development costs, or they need to make games that don't cost as much to make because the design is more intuitive and efficient. Something needs to happen soon because whether we all want to admit it or not, consumers at large are not seeing $60 of value in today's $60 games. Changing them to digital downloads isn't going to do anything to change that.
sqlrob's Avatar - Comment posted on 05/03/2011 10:27
sqlrob
@Gannoc: It's a known feature of copyright law. If their model doesn't take it into account, they're idiots.
Sexualchocolate's Avatar - Comment posted on 05/03/2011 10:28
Sexualchocolate
Very few games are worth £40.

That week, Mortal Kombat and portal 2 were £36 each - I bought both.

That same week Socom was £45 - Despite REALLY REALLY wanting it, i didn't buy it, and won't until it's less than £40.

This "all games are potential GOTY and should all be the same price as all other games" thing needs to die.

There are some £40 games, sure.

But there are a whole lot worth only £30, or even £20, which people will generally buy pre-owned.

Why not just charge that price new? And literally steal sales from the pre-owned prodcut???

Am I missing something.

Hell, just take a peek at Steam and copy how they do it.
The Silent Protagonist's Avatar - Comment posted on 05/03/2011 10:32
The Silent Protagonist
@Gannoc - Except they don't have to buy it used for $54.99, either.

See, there's this thing called "waiting." People that buy the initial used value from the likes of Gamestop are only screwing themselves, but by waiting for that price to come down and using that discount card on used games, they'd end up saving cash in the long run.

I have very little confidence in an all-digital industry when they've done little else but try to diminish or destroy consumer choice on the physical media side. They'd do the same on the digital side. That and every other digital distribution model has done its best to try to NOT be like Steam.

I don't begrudge them for not wanting to mirror the iOS market, because that's asinine, really, but the fact that no one really tries to compete with Steam or emulate their business model just boggles my mind.

but hey, I guess that leaves more business for Steam.
BestyHammar's Avatar - Comment posted on 05/03/2011 10:36
BestyHammar
So many publishers/ developers don't see the whole picture. I respect their opinions, but it's typically very short sighted. One of the easiest ways to combat used sales? Not release every game in 4th quarter at 60 dollars. Space your product out. But they do it every year, then blame it on bad market research or used sales or whatnot.
Occams electric toothbrush's Avatar - Comment posted on 05/03/2011 10:36
Occams electric toothbrush
I dont want all digital at all. I want some digital stuff and my library of games.
ManWithNoName's Avatar - Comment posted on 05/03/2011 10:37
ManWithNoName
The point of going digital to the developers is that this will free them of the retailers share and the publishers demands. Of course, if they go all digital, they have the power to cut the prices of the distribution and the retailer profit out. So, I believe, going all digital will make many games cheaper in the long run.
Enzi's Avatar - Comment posted on 05/03/2011 10:37
Enzi
What a piss poor stance from him. We don't need you anymore, now go fuck yourself and thanks for all the fish.

I also think that developers and/or publishers are exaggerating on the whole used games issue.

Personally, I have bought one used game EVER. And that was 11th hour because I lost my original version.

From a gamer perspective I don't give a fuck about retailers. But what works for me with a 100mbit connection doesn't work for someone who has no or a very slow internet. Pretty narrow minded if you ask me.
Blue Odeyssey's Avatar - Comment posted on 05/03/2011 10:38
Blue Odeyssey
Not gonna happen so you can keep on dreaming, tbh it wouldn't surprise me if we saw a few indies release boxed products if the big developers to decide to go all digital, particularly if the current price strucute is maintained, surely publishers need to remain in both realms as leaving one leaves a gap in the market for a competitor, the only way an all digital system would work was if we were completely satisfied by its service and management and I just don't see this happening, nice thought though.
Nick Clinite's Avatar - Comment posted on 05/03/2011 10:39
Nick Clinite
Yeah, if they go all-digital then it makes no sense to not pass on most of those savings to the customer, who is not even getting a physical representation of their purchase anymore.
Onyx Leo's Avatar - Comment posted on 05/03/2011 10:40
Onyx Leo
http://www.youtube.com/watch?v=GYJZyloFYHE

That said, going completely digital isn't just going to screw over the big companies like Gamestop, but all the smaller brick and mortar shops that are struggling as it is. Honestly, in this economy, how could anyone wish for thousands of people to loose their jobs all in the name of accessibility? No thank you.
JFF's Avatar - Comment posted on 05/03/2011 10:40
JFF
Fuck Yeah! Let's do it!
Buy game outside of the center of the universe (North America and western Europe) is so expensive. At least they should give the two options.
sqlrob's Avatar - Comment posted on 05/03/2011 10:41
sqlrob
@Nick Clinite:

It makes a lot of sense. Same price, less overhead = more profit. That's all they think about.
meteorscrap's Avatar - Comment posted on 05/03/2011 10:46
meteorscrap
Games Industry. When digital copies are priced accordingly, I'll bite. When prices on older games go down so that people who wouldn't bite at full price can have a taste, I'll bite. When there's a way for me to take a digital copy to a friend's place without taking my whole damned console over, I'll bite. When it's just as convenient for me to purchase games from you as from EBGames, I'll bite.

Basically, I'm all for you guys cutting out the middleman and dealing with me directly, so long as I get at least the same service as I'm currently provided with.

I'll tell you one thing, though. It's not going to happen unless the console manufacturers do it all at the same time. Look at the spectacular failure of the PSPGo.
falsenipple's Avatar - Comment posted on 05/03/2011 10:47
falsenipple
You can't cut out used game sales and expect to have a market that thrives on up-selling sequels. A lot of the people that will buy an Alan Wake sequel are the same ones who held back on buying the first game and then become enamored after buying a more affordable used copy of the game.

They may not have been your primary customer at the outset, but they will be for the second round. Unless you're going to be a bit more competitive with pricing after game release, then you're going to be losing out on a lot of new customers as developer by cutting out the second hand game market.
indigit4l's Avatar - Comment posted on 05/03/2011 10:48
indigit4l
I think Remedy makes those kind of games that you would gladly sell on Craigslist after beating.

To Matias Myllyrinne (? really what the fuck kinda name is that?): Waaah
Fear No Darkness's Avatar - Comment posted on 05/03/2011 10:49
Fear No Darkness
I 100% completely agree Jim.

I love how he puts better for consumers first which is utter bullshit and he knows it.
dtomek's Avatar - Comment posted on 05/03/2011 10:49
dtomek
The music industry's move towards digital distribution seems to have benefited the customer with prices moving to a point that the market will bear. I imagine prices would come down similarly in this instance. Maybe I'm being optimistic, but if the music industry of all things could do it, I would like to think the gaming industry could handle the situation. I mean, the music industry...come on.
Janklogs's Avatar - Comment posted on 05/03/2011 10:54
Janklogs
You know what this means.

BUY REMEDY GAMES USED! >:D
Humtuk's Avatar - Comment posted on 05/03/2011 10:57
Humtuk
This is an issue that is bigger than just the price, maybe go to a mostly digital model, but physical media has to stay around. Just like cd and records even are still being pressed. There has to be some kind of way to ensure that these games are preserved better than hoping that a network of servers doesnt go down. Or having faith that a company like sony or nintendo will always be around. What happens when Steam dies? Yeah sure, I have the games on my harddrive now, but computer parts dont last forever. What about all the games that I bought digitally on my PS4, but its 20 years later and I want to play Dead Space 3 but when I dust off my old PS4 it doesnt turn on? These things are already happening. Didnt they just pull marble blast ultra from XBLA?

As consumers, allowing the video game industry go to a completely digital business model is effectively giving up our right to ownership. If we allow developers and publishers to go digital, we will no longer own our games, we will just be buying time to play their games. You can bet that if this happens, there will be something in the EULA that states that the devs/publishers have no obligation to keep the service running and they reserve the right to shut it down at any time. This is already happening, and example is with the whole sony vs geohot issue. whether or not you support hacking or pirating, we as consumers HAVE to fight for our right to ownership, and that is what the whole thing was about. As the consumers we have the power here, but to get things the way we want, we might have to sacrifice playing the new call of duty or warcraft or whatever new game that is digital only. We have to let the developers know that we do not want to go totally digital, we do not want our choices and our power as consumers taken from us. The price point is another example, I dont care how much time and effort was put into a game, a video game should cost $40, but as lazy consumers, we let the companies control the price point of video games by complaining about the price but buying it anyways. We have to start getting the video game market back into the control of the consumers where it needs to be, not in the hands of the companies.
Dv8thwonder's Avatar - Comment posted on 05/03/2011 10:59
Dv8thwonder
All digital is the death of us all. Gamers DO NOT SUPPORT this EVER!!!
Handy's Avatar - Comment posted on 05/03/2011 11:03
Handy
Hey, come on guys, he just wants to make things better for you. If it was all about the money then he’d just fill the game with product placements or somethi–ohh.
Soulcage's Avatar - Comment posted on 05/03/2011 11:07
Soulcage
Here's a thought about the 60 dollar game market....it is starting to die. The developers are fine with that however, and here is why.

Yes, within a couple of weeks after a game releases, you see it for sale 20 dollars off or more. The developers are fine with this, because they've hit the "hardcore must have it day 1" crowd already. By lowering the price, they start to bite into the crowd that would have gone to Gamestop and bought used. I could get it used from Gamestop in a month for 25 bucks, or get it new on Steam for 30 bucks right now. Biting into that used game market share, they are. Reclaiming some of that lost money, reclaiming customers. Hell, look at Amazon's great deals on games, with free shipping no less.

The customers, seeing this growing trend, start to make it a habit to watch for deals instead of slinking over to Gamestop.

I like this method of reclaiming customers as opposed to some terrible copy protection scheme.
amtalx's Avatar - Comment posted on 05/03/2011 11:07
amtalx
I say fuck digital. Games that are less than a year old are almost always cheaper on Amazon than they are through DD. Save for the occasional Steam blowout, I'll stick with physical copies where prices actually drop instead of paying full price for a game that's nine months old.
Scuffles's Avatar - Comment posted on 05/03/2011 11:07
Scuffles
We shouldn't make better games that our customers will enjoy and decide to hold on to .... we should instead go all digital and screw out customers and several other industries in the process because we feel entitled to a cut of the revenue every single time our product changes after its initial sale.....

...... How about instead of crying like an entitled tool, you make better games, you sell them at a lower price point to more people and you give your customers a reason to stay loyal to you.

Oh wait ..... because that would take skill and effort where the simply going digital plan allows you to change nothing and screw your customers. Hats off to ya!
Gaidenrider's Avatar - Comment posted on 05/03/2011 11:08
Gaidenrider
Remedy? The guys from Alan Wake?


Ok, go digital. Definetly :D! (<---Hates Alan Wake)
DAVYDOCK's Avatar - Comment posted on 05/03/2011 11:12
DAVYDOCK
All digital will never happen but a good balance is great.

Also Jim has put his usual WAM! * BAM! * He hates YOU! **

He is kind of saying that but its ramped up to 11 When journalists are speaking.
Elsa's Avatar - Comment posted on 05/03/2011 11:13
Elsa
If the digital games are $10.00 or more less than the retail version, I'd buy them. If they want us to buy digital, they have to give us an incentive to buy digital.
HeaT1's Avatar - Comment posted on 05/03/2011 11:18
HeaT1
you know what i would like to see is steam implementing something like, hey you can borrow my digital game if i can borrow one of your list with a time stop to have it expire. that would pretty cool
KwikPwn's Avatar - Comment posted on 05/03/2011 11:19
KwikPwn
They need a digital distribution system that allows consumers to sell or trade their digital copy.

If digital distribution limits what the consumer can do with their copy, then the games worth has been greatly diminished.

I don't think I'd pay any more than $25-$30 for a game I couldn't sell, or even swap for another game with a friend.

Once upon a time the schoolyard cartridge swap determined the future of game development companies. I'd hate to see that lost.
Dave Tobin's Avatar - Comment posted on 05/03/2011 11:27
Dave Tobin
If going digital makes games cheaper I'm all for it. That said I've seen no proof from the early experiments with digital distribution on consoles that this will happen.
Shinta's Avatar - Comment posted on 05/03/2011 11:30
Shinta
Every single gamer in existence should be fearing the day this market goes all digital. FEARING! They would have a complete monopoly.

You know how different retailers compete for our business now, and K-Mart will drop $20 off a new game, then Amazon will do the same? Forget about any of that. There will be no competition, ever again. Digital means that there are no retailers out there that want to get rid of old stock and clear up shelf space, so that means no clearance sales. Going digital also means that it will eliminate thousands of jobs in the middle of a recession.

Fuck this guy. I bet he wants to go all digital. But don't ever, EVER believe someone lying right to your face about how it will be good for the consumer. It will be the worst day in the history of video games for consumers. They won't stop at price increases either. Then you won't even own your games. You won't have any say in any of it either.

If you think everyone is going to turn into Steam, you are sadly mistaken. Even Steam is unhealthy since it is turning into a dangerously powerful monopoly.

Just in case I didn't make it perfectly clear ... retailers are your friend. You would do well to remember that.
Gnyf's Avatar - Comment posted on 05/03/2011 11:32
Gnyf
I like it that people are crying about 60$ games, when here in good old Denmark PS3 and Xbox games are 110$ each and pc games are 90$ a pop...

On topic, the change is coming at some point, how about Blockbuster who got a suckerpunch by netflix? I wouldn't know much about the service because we still have to walk to our god damn blockbuster to get our movies.. and I want to be able to download my games, its all about choice!
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