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Remedy: Alan Wake finished, cuts out the 'me-too' features photo

Oh hey, Alan Wake is finished. Remedy has confirmed that, after all these years, the intriguing horror game is done and ready. Brilliant. Even better, it's going to be ditching the usual, cookie-cutter, run-of-the-mill marketing crap that most big name titles stick to religiously. Remedy was on hand at GDC Europe, where they leveled heavy criticism against the marketing of typical AAA titles.

"It starts with the naming of the game and a lack of focus on the design. We have generic words in the title, such as 'war', 'race', 'star', usually followed by 'of', 'to' or 'from', and then war, race or star again, followed by a sequel number or an unpronounceable word," said managing director Matia Myllyrinne. "So, Race Of War II: The Wrath Of Cthulu. Apologies if you're working on that.

"Cutting me-too features is important. One of them is the resurrection of a multiplayer that offers nothing new. In too many games to mention, they slap a rehash of Counter-Strike onto the FPS as a me-too, gravy feature. I don't understand this, because people aren't going to play it; they'll be playing Halo's multiplayer, or Gears Of War, or Call Of Duty -- something that's compelling, and good, and offers something unique.

"We want to focus on the essence: doing few things, but doing those few things really, really well, and hopefully doing one or two things that nobody else is doing and innovating through that. There are a lot of developers and marketers who believe that the core tenet of marketing is to blend in, to be unnoticed."

I love the way this man thinks, especially when it comes to the multiplayer stuff, since that's something I've believed for years. I'm glad someone has sense enough to see that trying to copy everything doesn't work, since people tend to stay loyal to the original game. Hopefully this means Alan Wake will be a trendsetter in its own right, although they really should of called it Alan of War.








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13 comments | showing # 1 to 13
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accidentprone88's Avatar - Comment posted on 08/18/2009 13:06
accidentprone88
This man sounds like he has a solid head on his shoulders, which makes me all the more excited for Alan Wake.

Too bad it's 360 only :(
Xzyliac's Avatar - Comment posted on 08/18/2009 13:12
Xzyliac
Haha, that was a very entertaining read. Lordy I've been waiting for Alan Wake forever.

People always say "You don't look like you're into games, you don't have that many games at all," and I always have to say "Becuase it's taking them for fucking ever to release the games I want!" I will have my day!!!
Los255's Avatar - Comment posted on 08/18/2009 13:39
Los255
Preach! We need more of this no nonsense mindset from devs.

"Alan of War."

LOL
HiddenAHB's Avatar - Comment posted on 08/18/2009 14:02
HiddenAHB
Race Of War II: The Wrath Of Cthulu.

SOMEBODY NEED TO MAKE THIS GAME ASAP!
KrazyKraut's Avatar - Comment posted on 08/18/2009 14:46
KrazyKraut
omfg...he should stfu.
If you make a game with the name Call of Duty....and the name reflects the whole game quality (yes like it did in the CoD franchise) then there is no problem. The same case in Gears of War, Medal of Honor..and so on...
So..but if you have a game like Code of Honor 2 or 3....(yes release today)
and the game sucks ass (like it...yes..does) then of course the name sucks ass cause the whole game is more or less not so good. And Mr. Myllyrinne talks shit like that only because he had a ...mh B+ name for a game (Max Payne...and in the game are Painkiller as health packs....mh.....dunno....not so good) and now he has a game named Alan Wake (yes...its about that alan should wake up A.WAKE = AWAKE ) so....i dunno...not so awesome. and for someone who had no problem to cancel a promised PC version of this game...he should STFU twice.
silvain's Avatar - Comment posted on 08/18/2009 14:51
silvain
I'm very skeptical. Willing to be swayed, but skeptical. It's been in development for a long time, and what I've seen leaves me thinking that the initial pitch was better than the execution in terms I want to see.
Holyetheline's Avatar - Comment posted on 08/18/2009 14:56
Holyetheline
He definitely has made some good points in this article about current name structures for games. I can't wait for Alan Wake... =D
Clayton S Chan's Avatar - Comment posted on 08/18/2009 15:26
Clayton S Chan
Thanks for not making a game that's going to have half of the trophies/achievements for a multiplayer portion that I'm never going to play.

Unfortunately, that's the only thing said or shown about this game that's actually made me care to this point.
Konradl's Avatar - Comment posted on 08/18/2009 15:33
Konradl
Originality in marketing for this game is all well and good.
But I think this one will sell well, the rights will be sold off, and by spring, a daughter-developer company will give us the semi-canon prequel:
Alan Wake Origins: Chronicles of Alan wake.
[Tagline] Heroes will fall asleep, before they are awoken, and unleashed.
Wedge's Avatar - Comment posted on 08/18/2009 19:49
Wedge
Tood bad from all they showed the game looks like it turned into a "me too" RE4...
shinigamiDude's Avatar - Comment posted on 08/18/2009 22:37
shinigamiDude
@Clayton S Chan : same here , in games like red faction:g , street fighter IV , resident evil 5 & the darkness i have mostly completed single player achievements & yet 0 achievements on multiplayer since i cannot play online.

The only game with full achievements in my profile is silent hill:home coming.(need to play 5 different endings).
So i will try to do the same for Alan Wake when it comes out.(if I really enjoy it of course).
WarZombie's Avatar - Comment posted on 08/19/2009 03:33
WarZombie
@ Wedge

Uh, you haven't played the game, so what do you know? Not trying to sound like a douche, but you know about as much as everybody here. Remember, assumptions make an ass out of you and me :)

I do like what he has to say though, mostly because it's true. Too many times do you see very similar feeling games, with not much variety to offer. It's a great mentality to have when developing games, makes me feel like Alan Wake won't end up as just another RE4 clone. It'd be really disappointing if it did.
Kree's Avatar - Comment posted on 08/19/2009 08:25
Kree
"although they really should of called it Alan of War."

should HAVE I believe its called, also lol
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