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Reggie Fils-Aime: Project Natal is 'not news' photo

Nintendo kickstarted the current motion control fad with the Wii, but Sony and Microsoft are claiming to have perfected it, with the Xbox 360's Project Natal and PS3's Wiimote. Nintendo of America's Reggie Fils-Aime has downplayed the efforts of rivals by saying that products like Natal is "not news" to the company that siezed upon motion control, and that Nintendo will need to "move on" before Microsoft's new gimmick takes hold.

"My take on it is that they are now seeing the opportunity that we saw," claims the kosher Nintendo boss. "What they have shown and discussed inherently is not new news to us.

"We have been in this business for over 25 years. We have worked with a range of input approaches. We've worked with the range of mechanisms to drive immersion into the gaming experience. So for us what we see is two competitors who are looking over their shoulder at what we've been able to do, and are trying to participate.

"I'm not sure when their products will come to the market, but I can tell you by the time that happens, we will have to continue to move on, to drive more and more immersion on the part of the consumer."

You gotta love that classic Nintendo arrogance. Still though, Reggie is right. Sony and Microsoft simply look like worried children who are copying another classmate's homework and hoping the teacher doesn't notice. By this point in time, I think the audience for each of the three consoles have been well and truly established, and I don't think Microsoft or Sony will impress their audience with these Wii knock-offs.

It's kind of pitiful that they're even trying, really, instead of focusing on the audience they have and making sure they stick around for future generations.


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35 comments | showing # 1 to 35

Magnalon's Avatar - Comment posted on 07/14/2009 09:04
Magnalon
As much as he's correct, I can't wait until Reggie and Cammie retire: no matter who fills their shoes, I'll have much more respect for their PR.
Tubatic's Avatar - Comment posted on 07/14/2009 09:08
Tubatic
Call it: Condescending comment toward Jim within about 15 comments.

I don't really see a problem with the statement, personally. Reads adequately well for investors, I reckon. "Not worried, we've looked at things and we're already in the motion business. Anything they do is playing catch up, from a marketshare standpoint."
Chronic Logic's Avatar - Comment posted on 07/14/2009 09:15
Chronic Logic
If I can use a 360 controller while at the same time utilize Natal for gaming, that'd be great. I can use a one handed controller for my left hand, and use Natal motion control for my right hand. Wait, why am I thinking of Red Steel?
Shin Oni's Avatar - Comment posted on 07/14/2009 09:18
Shin Oni
while I think Natal is cool, MS needs to stop trying to outdue Nintendoo and fix their already messed up system.

Sony...sony's really in no position to talk about new product when their current product is still not up to standards they hoped it be at by now.
sickNasty's Avatar - Comment posted on 07/14/2009 09:21
sickNasty
I don't think it's fair to say that it's pitiful that they are trying this. It's just smart business.

It's pretty clear that Microsoft and Sony are still focusing on the more hardcore audience.

They are just adding motion sensing control to consoles that are already well established as destinations for hardcore gaming. I actually think it's a smarter move then what Nintendo did in constructing their entire console around the motion sensing gimmick.

Sure, financially Nintendo made a smart move, but if Microsoft and Sony don't see any success with their motion control systems, they can fall back on really solid traditionally controlled game libraries.
Steel Brotha's Avatar - Comment posted on 07/14/2009 09:22
Steel Brotha
Nintendo needs to concentrate on making better wii games then already looking at the next gen. seriously we haven't had a true Kirby game since the N64.
CALkulon's Avatar - Comment posted on 07/14/2009 09:23
CALkulon
Fair comment.

I just hope one of them (SONY) leans towards "hardcore" gamers rather than mini-game fests a la Nintendo. It'd be an incredible waste of money for either of them to try and steal Nintendo's casual market.
wanderingpixel's Avatar - Comment posted on 07/14/2009 09:25
wanderingpixel
Still waiting for smell-o-control.
ouched's Avatar - Comment posted on 07/14/2009 09:25
ouched
Considering how dismissive Microsoft and Sony initially were to the Wii, its funny to see Sony openly aping Nintendo with their extremely fruity wands, and Microsoft aping the damn Eye Toy.

Yeah, that thing really put Sony on the map. Not a boat load of PS1/PS2 exclusives, but the Eye toy. That'll work, Microsoft.

All so they can chase a market Nintendo already owns, lock stock and barrel. Mom, dad and grandma might have been convinced to buy a Wii, but I'll wager the so called casual market doesn't inhale hardware like the core. They don't even buy many games, much less systems. At this point, the only difficulty I have is predicting which will fail the most; Natal, Sony's wand, or the vastly over priced PSPgo, or Nintendo's Vitality Sensor/sex toy.
zombiekiller13's Avatar - Comment posted on 07/14/2009 09:33
zombiekiller13
Nope...news is a vitality sensor. That friggin' thing should be front page every day.

EVERY. DAY.
Drack48's Avatar - Comment posted on 07/14/2009 09:38
Drack48
It's all about the games for these things, we'll see how it plays out when the dust settles and we get some good games. I think motion control combined with the more immersion nature of the ps3 and 360 could lead to amazing stuff. Especially when all the A list developers take a stab at them.
bobyoko's Avatar - Comment posted on 07/14/2009 10:09
bobyoko
um, motion control has proven itself not to be a fad. it's the direction the entire industry is moving. get with the program. that being said, no one is going to be able to take nintendo's marketshare this generation.
Rational Animal's Avatar - Comment posted on 07/14/2009 10:09
Rational Animal
"By this point in time, I think the audience for each of the three consoles have been well and truly established, and I don't think Microsoft or Sony will impress their audience with these Wii knock-offs."

I half-agree with you. Ultimately, I think consumers will be impressed if these are well-executed products that add an entertaining, new element to the experience on their respective consoles. However, I don't think they will "open up the casual market" to Microsoft or Sony, or whatever bullshit demo they are trying to reach.
whormongr's Avatar - Comment posted on 07/14/2009 10:18
whormongr
@Shin Oni I agree- the only reason that I haven't bought a 360 is the fact that I don't want to end up owning a $300 paperweight, everyone I know had had their 360s crap at least once and one is on their 3rd box after the first fell off it's warranty and the second was having so many hardware issues he gave it away and bought a newer model.
CallMeRotten's Avatar - Comment posted on 07/14/2009 10:34
CallMeRotten
In other words, Reggie is saying "You're steppin' on my dick yo!" to Microsoft and Sony.
Doos's Avatar - Comment posted on 07/14/2009 10:40
Doos
I wonder if the Wii will continue to sell as well as it has in the next, I dunno, say 2-4 years. The Wii sold like hotcakes.. Wii Fit, now the Motion Plus and 'vitality'. As long as they create a shortage for those items, they'll probably sell like crazy too.

It seems as long as they keep coming out with a new piece of plastic for people to put in their closets they will continue to be the front runner.

Add to that all the 'Music games' and I think we can officially declare plastic the winner of this generation of gaming.
KaliKot's Avatar - Comment posted on 07/14/2009 10:49
KaliKot
@whormngr I believe RROD is already fixed with the new models. Well PS3s are also prone to crapping due to lens usage. You just don't hear it much

I wish consoles were still made like the old times. But then again optical drives are much different from the cartridge format
Rigby's Avatar - Comment posted on 07/14/2009 11:05
Rigby
Natal is a bit more advanced than the eye toy, so people need to quit making that comparison. I guess the Sony wands are just revamped wiimotionplus controllers, then? Uh, fail.

Plus, from many accounts Natal works pretty damn well. Even if Microsoft and Sony are aping the competition, I honestly see nothing wrong with that considering that both consoles have always been aimed at the hardcore gamer, whereas Nintendo isn't going to have anywhere to go in the next few years since they didn't exactly future proof their console in any tangible way. Maybe they'll release an entirely new console, but by that time hardcore gamers will still be ultra-loyal to their systems of choice while Nintendo's fickle mainstream audience will have moved on to other things.

Personally, I'm excited to see where the technology of Natal and Sony's uh...wand thing take us in the next few years. Maybe it will catch on, maybe it won't. If it does - all of you naysayers are gonna be talking about how you were always so excited about its possibilities. And if it doesn't? Who cares, another peripheral with a good idea that maybe didn't work out in execution as well as promised.
FistfulOAwesome's Avatar - Comment posted on 07/14/2009 11:10
FistfulOAwesome
@Tubatic
Huff Puff. I'm here.

Nintendo kickstarted the current motion control fad

Sad, Jim. At some point you are going to have to accept that the Wii control will become the standard (even S/M seems to realize that).

@sickNasty
You got it backwards, man. Nintendo was right (and are being rewarded for it) by making their system around the motion control. The customer knows what they are getting and many games try to include them (speeding along people's comfort with the controls). The "Hardcore" could barely complain since the system is designed to hit as wide a customer base as possible (simple, non-threatening). It was calculated marketing, through and through.

S/M attempts at the controls show a sign of weakness. The very fact that their HD monoliths are attempting to copy the "Stupid, CASUAL Wii" shows how powerful that little box really is. Since the controls come years after the Wii and aren't standardized throughout the customer base (at the very least the old customers will have to buy them (Nintendo did this right too by making a Must-Buy game to show off new accessory (Wii Wheel=Mario Kart Wii, Motion Plus=Wii Sports Resort) they won't light any fires. Without the controls being standard to all systems, that means that there will be less games that will try to used them (like 70% of Wii games vs.probably less than 10% of S/M games) and thus less that will use them right (S might have a chance of carving a niche since the wand is similar to the Wii Control).

As for relying on the old customer base, the "Hardcore" are very fickle. They will see this as a betrayal, and some might leave their respective system period. M will not have a chance of making Natal work since they'll pussy out once their installed customer base (the "Hardcore") start complaining in droves about it (such as by leaving). S has a chance since at least their customers are used to motion from the little that was tossed into the Dualshock 3 (though again, it would be a niche).

Neither of these companies have made the right decision. Say goodbye to Microsoft in a couple years, and see Sony go the way of Sega.
Rigby's Avatar - Comment posted on 07/14/2009 11:13
Rigby
Oh yes, and Nintendo will rule the market with lots and lots of shovelware. Eyeroll.gif.
akathatoneguy's Avatar - Comment posted on 07/14/2009 11:16
akathatoneguy
"Sony and Microsoft simply look like worried children who are copying another classmate's homework and hoping the teacher doesn't notice."

Oh, I don't know about that. I'd say they look more like the gifted underachievers who wait until the last minute to do a project, then come up with something way better than what the harder-working student produced.
brainderailment's Avatar - Comment posted on 07/14/2009 11:35
brainderailment
@bobyoko, wait until next generation to say that. Microsoft and Sony havent put out their devices. If they fail miserably, they will not persue motion controls any further. You have too much confidence in a control scheme that almost exclusively works for sports games.
HiddenAHB's Avatar - Comment posted on 07/14/2009 11:42
HiddenAHB
I don't think Natal is going to give MS bazillions of dollars, but it will certanily give them a piece of the casual a chunk of those who lie between the casual and hardcore.

PS: And who knows, maybe even some hardcores will use the Natal,you know, to molest Milo and stuff, because we´re hardcore, and we don't play those pussy minigames of the Wii.
Kaden101's Avatar - Comment posted on 07/14/2009 12:00
Kaden101
It'd be worth buying a 360 & Natal if you could beat up on Milo. That would be hilarious fun. I hope they put bruise & cut physics in there.
Holyetheline's Avatar - Comment posted on 07/14/2009 12:03
Holyetheline
I don't know... I think if implemented correctly MS and Sony could both do great things with their Wii knock offs.
sickNasty's Avatar - Comment posted on 07/14/2009 12:21
sickNasty
@FistfulOAwesome:

Why would the hardcore leave M/S? All of the hardcore favorite types of games and series are released for the 360 and the PS3. Just because I most likely won't buy Natal, doesn't mean that I'm going to get rid of my 360. It has the games that I want to play coming out on it.

And if an owner of a 360 or PS3 feels betrayed because of these motion controls, what are they going to do when they "leave", the only other option would be a Wii. And that makes no sense if their problem is with motion controls to begin with.

The developers of the hardcore titles certainly have no reason to stop making games for the 360 or PS3, that's where there target is.
seamonkey420's Avatar - Comment posted on 07/14/2009 12:38
seamonkey420
wii sucks

x360 rrod

ps3 is too expensive.

i'm done
Genius's Avatar - Comment posted on 07/14/2009 12:48
Genius
Funny thing is if Tretton said this about Nintendo or M$ you guys would be breathing fire.
FistfulOAwesome's Avatar - Comment posted on 07/14/2009 13:04
FistfulOAwesome
@sickNasty
You remember the "HardCore" anger that was being spewed around the time of Microsoft's announcement of Avatars and NXE? Natal's released will be that tenfold. Around that time there were HardCore that spewed endless amounts of Vitroul at Microsoft for "abandoning" it's "HardCore" audience and copying "the pussy, casual-retard" Wii. I can't imagine the reaction once Natal actually releases (some X-Box gamers are so confused by it they've already wholly accepted that it will beat the Wii, which is contradictory to their earlier hate of Wii's controls).

I'm not sure whether "HardCore" developers will change. I think that if Microsoft is serious about Natal (which it isn't) it would take the developers it has stock in and push them to use Natal. This would certainly piss off the "HardCore" if they did. On the other hand, if developers don't care, then Natal will crash and burn with no games to play on it (R.I.P., Sony Eye Toy).

Either way, what matters is that the perception of the X-Box 360 will change. Avatars/NXE didn't stop the flow of "HardCore" games, but it did cause a change of perception of the X-Box from "ULTRA HARDCORE" to "imitating the PUSSY WII" (even if for only a little). Natal will bring an even stronger change in perception (how do you think the "HardCore" will react to seeing X-Box 360 featuring Natal being played by *GASP* Families?)

Point is that Microsoft will not win any new customers with it's unfocused control system and it may end up losing some over Natal. This is a dying system's death throes.
rel123's Avatar - Comment posted on 07/14/2009 13:05
rel123
"We've worked with the range of mechanisms to drive immersion into the gaming experience. "

Here's an idea: a controller and good gameplay. Seems everyone is forgetting you don't need to dance around like an idiot to play a good game.
MechaMonkey's Avatar - Comment posted on 07/14/2009 13:35
MechaMonkey
@Fistful

No matter how much vitriol is spewed by the vocal minority here on the internet, there are still millions of X-box owners that don't voice their opinion over Avatars and Natal because in reality, it effects them very little. Microsoft will continue to produce the same types of games and appeal to their traditional audience. If at the same time they can lure a wider audience with features such as Natal, then they're accomplishing exactly what they set out to do. There was hardly a flood of users selling their 360s in disgust with the advent of the NXE, and I doubt they'll drop the system over Natal either, unless Microsoft suddenly starts producing a lot more minigame collections.

On Nintendo's side, a good PR move, and true to boot. Motion control has proved wildly successful and appealing to the majority of the gaming market. Why wouldn't the other console makers want a slice of that pie. It's foolish to fault Microsoft and Sony for adapting new technologies to their own uses. Just because Nintendo uses motion control in a certain way doesn't mean the other two will follow suit. Your argument is that any company that uses strategies similar to another company automatically becomes that company. You focus solely on this single feature, motion control, while ignoring the currently installed user base, catalog of software, and traditional marketing strategies. Microsoft and Sony know what works for them, what appeals to their users, and they aren't going to suddenly stop making games those users want to play.

Not to mention, the transition to Natal will almost without a doubt be very gradual. First, developers will need to get used to working with this new technology. Second, Microsoft needs to wait for the user base for Natal to widen significantly before it becomes practical to make games that require it exclusively. Expect games that can use it but do not require Natal for at least the first six months of its lifespan on store shelves. Your prognostications of doom for Microsoft are somewhat narrow in their focus.
Rigby's Avatar - Comment posted on 07/14/2009 17:24
Rigby
@ Fistful, Dude - you have no idea what you're talking about. You should probably quit while you're behind.

1."I think that if Microsoft is serious about Natal (which it isn't) it would take the developers it has stock in and push them to use Natal."

Uh, actually - did you not read any of the E3 stories about how they already had Natal working with Burnout Paradise? Obviously, Microsoft is smart about not forcing too much stupid shit down their consumer base's throats (Wii music says hi! Meanwhile, Avatars are pretty harmless and haven't caused any sales changes with the 360.), and they would always have the 360 controller as an alternative option, or else the game itself wouldn't be one that appealed to FPS/Race etc freaks. Microsoft has been smart about their moves to appeal to hardcore gamers, and they'll continue on that vein.


2. "Point is that Microsoft will not win any new customers with it's unfocused control system and it may end up losing some over Natal. This is a dying system's death throes."

And so...what? The Wii will win? Finally, everyone can have Atari's E.T. in their own homes on virtual console? How is the 360 a dying system compared to the Wii? You certainly haven't proven any points.

And by the way, I own a Wii and a ton of good Wii games. I like the Wii. But I don't think it tries very hard to hold onto videogame loyalists. And even though it is in fact winning the console war in spades, it takes only the smallest shift in a fickle market for everyone to abandon Nintendo for, oh I dunno...going outside and playing some hoops? And then who is left after that? Oh...huh. That's funny, its the same gamer that used to stay in and play old nintendo games - i.e. you and I.

Will I buy Nintendo's next great console idea? Two words. Vitality Sensor.

I rest my case.
FistfulOAwesome's Avatar - Comment posted on 07/14/2009 18:55
FistfulOAwesome
@MechaMonkey
True, Microsoft didn't lose any customers over NXE/Avatars. But the perception of the system certainly changed. It no longer was solely a "HardCore Paradise" but instead a space that had to be shared with more casual audiences.

As for Natal/Wand, I'm not faulting M/S for trying to get into the Wii's market. I'm faulting them for treating it as an afterthought. They are both charging at Nintendo's market, rather than creating their own. That's what Nintendo did. They saw people not buying games and started selling to them. S/M are simply trying to go those people and attempting to steal them away with similar devices. But customers see a copy-cat when they see one.

As for Natal, I really don't think they'll do anything with it. They know where their sales are and I doubt they'd risk anything to show off Natal as their new system in a sense. If I saw a Gears of War 3 with a full focus on Natal, then maybe I'd believe they were serious. Otherwise, I see it going the way of the Eye-Toy (which is basically what it is).

@Rigby
The past is worthy of examination. Check out the Eye-Toy. It was basically the same as Natal and it failed at the market. If Sony had launched a system with focus on the Eye-Toy then maybe It would have suceeded, but they were too scared to go for it and it ended up an oddity in the Playstation Accessories section.

As for appealing to "HardCore", that is not where the money is. Nintendo made it's money by appealing to audiences who left gaming or had never truly entered. "HardCore" dwindle little by little as the years go by and they don't have as much time to play. Maybe when you only have 30 minutes to play, Wii Sports or Mario Kart Wii suddenly seem like much better games (and the Wii a much better system by association).

On the Xbox's death throes, a Leukimia patient may only have a few years to live. They'll probably look perfectly normal until they start getting within a year or two of death. Microsoft needs to go to the hospital before it's too late. (I couldn't think of a disease that takes a few years to kill someone and is curable, until it's too late)

You know, I can kinda see M going through those 5 stages of grief.

Denial- "Nobody will buy the Wii. It is for Casual Retards"
Anger- "I can't believe those Casual Retards are buying the Wii!"
Bargaining- "Well, what if we give you the core unit at a lesser price!? And it has Sega Superstars! Not biting, huh? Well, in a few years we'll release Natal! That's even better than the Casual, Stupid Wii!"
Depression- This one will hit the "HardCore" when Microsoft's sales continue to dwindle down, even after the release of Natal (which won't do much for sales)
Acceptance- Damn! That new Zelda on the Wii looks Awesome! Yeah, I'm gonna pick it up with The Conduit 2!

By the way, you know what we were when we were playing those old Nintendo games inside? KIDS! The most casual audience possible! They will accept almost no crap. Put the game in and let me play. If your cinema scenes are longer than 3 minutes, I'm putting in a different game. If your controls suck, I'm putting in a different game (unless it's real bloody (MORTAL KOMBAT!).

As for loyalist, do I have to point out the standard lists of all the Core games Nintendo has released in the past few years (Mario, Zelda, Metroid, Smash Bros have all been represented on the Wii) and all the good Third-Party games that have been released? It's not Nintendo's fault that NMH, House of the Dead, Okami, and Madworld didn't do well. Why do they have to be the sole driving force of Core games (which they aren't as my listed examples have shown) on the system anyway? Nintendo has done everything it can to hold on to loyalists, it simply doesn't only focus on them exclusively.

We don't know what the Vitality Sensor will do for games (a rare miss on Nintendo's part. Usually they at least have one game to show off with a new accessory). We'll have to wait on that one.
Rigby's Avatar - Comment posted on 07/16/2009 18:43
Rigby
@FistfulOAwesome "(I couldn't think of a disease that takes a few years to kill someone and is curable, until it's too late)"

Lyme Disease. You're saying in effect that Microsoft was bitten by a tick. I.E. a bug. You're saying Microsoft is buggy.

...You know, you may have a point there.

Anyhow, did the eye toy single-handedly kill the PS2 or PS3? No, it was just tossed aside. If Natal isn't successful, I'm pretty sure Microsoft will still be around. Its not like the Xbox 360 game system was designed around some silly single gimmick without any thought to future-proof the system in the case of people getting tired of the gimmick. Who in their right mind would do that?!? Oh. Right.

And how many Wii games have several minutes of cutscenes? Last I checked, nearly every one of them - they all come from an older generation of game design. They all have cutscenes, and about 89% of them have terrible control (And yes, I'm including all of the shovelware because that's all you see when you shop at your local videogame store.)

Anyhow, you keep believin' in your dream. Shoot for the stars, my friend. You'll never know how far you'll get.

I'll be playing next gen consoles and enjoying the graphics that make my eyes bleed out of my skull with their awesomeness. And then maybe playing some N64 Mario Kart on my Wii to bring back the good ol' days. At any rate, they'll all stick around for awhile and I have no problem with that.
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