BioWare has been expertly working the Internet like a fingerpuppet, causing a shitstorm of hilariously silly proportions with an open vote for which "Female Sheperd" will appear on the box art for Mass Effect 3. In round one, the blonde-haired FemShep won and people got mad.
Responding to the controversy, BioWare opened up a second round to decide the true winner. It was that important.
This new round of voting has seen a very clear (and obvious) winner emerge, with fans in their multitudes plumbing for the redhead. It's become decided among fans that female Sheperd must always be represented with red hair, and any other depiction is a blasphemy. This new vote appears to correct the horrific injustice that was blondie's initial victory.
So there you go. A drawing of a lady with red hair will be wrapped around a plastic videogame case. I'm so glad we got that national f*cking crisis sorted out!