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Really, Namco Bandai?

11:00 AM on 01.05.2012   |   Jim Sterling

Really, Namco Bandai?  photo

Apparently Namco Bandai has taken some pages from the Dead or Alive school of marketing, as this Japanese print ad for SoulCalibur V seems to carry one message -- the game is entirely, completely, utterly about breasts and nothing else

I am all for vulgarity (as my beautiful art pieces demonstrate), but this is just stupid. While I'm aware that sex sells, I see very little that's sexy about a pair of giant, context-less boobs shoved so far into the camera that they look like two bald men headbutting. 

That's just me, though. Perhaps there really are people who think massive tits on their own are erotic, simply by virtue of the fact that they are massive. 

I've used way too many words to criticize something this dumb.

LAUNCH GALLERY (1 IMAGES)
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Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize. Likes PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3 Meet the rest of the team



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109 comments | showing # 1 to 50
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next 50 comments

Nic128's Avatar - Comment posted on 01/05/2012 11:03
Nic128
"Two bald men headbutting"
Bwahaha.
wickedsickzombie's Avatar - Comment posted on 01/05/2012 11:03
wickedsickzombie
There were DOA advertisements like this?
mix's Avatar - Comment posted on 01/05/2012 11:03
mix
"Now, bring the fight home with the new enhanced "one hand" style fighting"
Lolztradamus's Avatar - Comment posted on 01/05/2012 11:04
Lolztradamus
You know the ancient law of the Internet: "Tits or GTFO."

This applies to video game advertising as well.
TVRN's Avatar - Comment posted on 01/05/2012 11:04
TVRN
cannot unsee....the two bald men
BkV's Avatar - Comment posted on 01/05/2012 11:05
BkV
It's always been breasts. Didn't you notice the jiggle physics simulator in the last edition¿
Where do you think the souls are located¿ In the breasts of course.
Amy is so good with his fencing, as Raphael keeps her abreast....
wait what.
Janklogs's Avatar - Comment posted on 01/05/2012 11:06
Janklogs
...*phew*. You scared me for a minute there, Jim. I thought you were gonna say Namco Bandai were supporting SOPA.

Still, tits can be nothing but good.
PhilK3nS3bb3n's Avatar - Comment posted on 01/05/2012 11:07
PhilK3nS3bb3n
Ivy only exists to flaunt these. That's how its always been imo Jim.
Gten's Avatar - Comment posted on 01/05/2012 11:09
Gten
Jim might not like girls but this is actually great advertisement..
aminoaccident's Avatar - Comment posted on 01/05/2012 11:09
aminoaccident
Sigh, Jim - you missed the point. The snake head is supposed to be your penis.
BkV's Avatar - Comment posted on 01/05/2012 11:09
BkV
@Janklogs:
Namco-Bandai ARE supporting SOPA.
OneRed's Avatar - Comment posted on 01/05/2012 11:10
OneRed
Its not sexist, the only reason she has to wear small amount of fur and nothing else is because she's got tiny testicles where her nipples should be, and any more clothing than that, or any other material, would just chafe them so uncomfortably.

I, for one, applaud Namco Bandai for celebrating those born with physical abnormalities. So often, the gaming industry hides these characters behind layers of clothing, afraid to even admit people with abnormalities like nipple nuts even exist. Bravo, NB, awareness is the first step towards acceptance.
UncleReg's Avatar - Comment posted on 01/05/2012 11:12
UncleReg
Jim you are such a feminist
koehler83's Avatar - Comment posted on 01/05/2012 11:13
koehler83
"they look like two bald men headbutting."

LOL! It cannot be unseen!
able to think's Avatar - Comment posted on 01/05/2012 11:14
able to think
So when they move will they look like water balloons like DOA because that shit looks fucking nasty. I hate Japan and it's boob physics.
The Nakedest's Avatar - Comment posted on 01/05/2012 11:15
The Nakedest
They look like Krispy Cream donuts, and I don't know if that makes them more or less attractive.
Noir Trilby's Avatar - Comment posted on 01/05/2012 11:16
Noir Trilby
This is the breast advertisement I've seen today!
Icehearted's Avatar - Comment posted on 01/05/2012 11:16
Icehearted
I thought they redesigned the characters, including smaller breasts (because 2012 is the year of the flat chest, apparently). This just confuses me now, but at as nonsensical as this is, at least it's not Star Wars.
Occams electric toothbrush's Avatar - Comment posted on 01/05/2012 11:17
Occams electric toothbrush
The skin is so thin its shiny, like a balloon filled with muscle and fat.
Garrett Jeffords's Avatar - Comment posted on 01/05/2012 11:18
Garrett Jeffords
That seriously does look like 2 bald men headbutting, or doing the coneheads hand shake or whatever that was haha
Firestorm2117's Avatar - Comment posted on 01/05/2012 11:18
Firestorm2117
From Viral Marketing to Mammary Marketing. Seems like a logical next step to me.
Xi Fayt iX's Avatar - Comment posted on 01/05/2012 11:18
Xi Fayt iX
Jim They're Japanese, they don't know no better. This is the culture that like 12 year old school girls and all the manga is same way with everything looking normal expect their Huge ass boobs
Onyx Leo's Avatar - Comment posted on 01/05/2012 11:19
Onyx Leo
-sigh- REALLY, NAMCO? I've been rooting for you guys ever since you showed Ivy wearing something semi-reasonable. The gameplay looks great, the character design is spot on, 90% of the clothing is actually reasonable (The only exception being Xangua's daughter... Seriously, who would wear that?) And then you throw this in my face. :/

I've never been so disappointed at seeing huge breasts in my life... :C
Hugh G Rection's Avatar - Comment posted on 01/05/2012 11:19
Hugh G Rection
Yes, utterly tasteless... nothing like a pair of huge tits to ruin your day.
kidplus's Avatar - Comment posted on 01/05/2012 11:21
kidplus
Soulcalibur:



Soulcalibur IV Ivy:

jimboxxx's Avatar - Comment posted on 01/05/2012 11:21
jimboxxx
THOSE tits were awesome THANKS for another great article BUD
Weebos's Avatar - Comment posted on 01/05/2012 11:23
Weebos
PREORDERED
Mafflez's Avatar - Comment posted on 01/05/2012 11:24
Mafflez
Honestly id rather see an advert with a few or ONE of the fighters in full veiw, not just a pair of digiboobs and asking myself who the hell thought waterboobs was a good idea instead of actually thinking if the game is gonna suck or not.
JohnnyViral's Avatar - Comment posted on 01/05/2012 11:25
JohnnyViral
Yeah I hope the game gets better marketing over here in the US. To be fair though, Japanese gamers seem to have an obsession with fighting game females' assets so this ad, though it is vague and completely unrepresentative of the game itself, will probably work pretty well in the japanese market.
Flowen's Avatar - Comment posted on 01/05/2012 11:28
Flowen
Another game I will not be owning.
Dreamweaver's Avatar - Comment posted on 01/05/2012 11:30
Dreamweaver
Wow, in my anticipation of SoulCalibur V, I completely forgot there were boobs in it.
Now I MUST have it...
Seriously, I must have it; I like females with big boobs.
Smokey Mcpot's Avatar - Comment posted on 01/05/2012 11:31
Smokey Mcpot
>Violent game with use of weapons to smash your foe.
Well thats fine.

>Big badonkadonks.
Now thats just going over the line.

Really?
Fugly Duckling's Avatar - Comment posted on 01/05/2012 11:32
Fugly Duckling
I forgot why I wasn't too excited over Soul Calibur 5. I thought maybe it was the great fighting games of last year that made me forget about it. Then I see the most shallow advertising for a videogame I've ever seen. Thanks for reminding me, Jim.
JohnApocalypse's Avatar - Comment posted on 01/05/2012 11:33
JohnApocalypse
I don't see how sex sells. "Ooh, this game has a pair of tits on the cover which means I will pay $60 just for that reason alone"
Garlador's Avatar - Comment posted on 01/05/2012 11:36
Garlador
I feel old when I can remember a time when Soul Calibur girls actually were about their fighting styles, weapons, and stories, in addition to their looks and moderately-sized figures. Now? Boobs.

Of all things to draw inspiration from, Dead or Alive's boob physics are NOT a commendable thing to emphasize on your ladies.
Dancing Mad's Avatar - Comment posted on 01/05/2012 11:36
Dancing Mad
I don't mean to be a tit, but sex does sell if my mammary is correct.
SephirothX's Avatar - Comment posted on 01/05/2012 11:37
SephirothX
It could also just be a joke referring to Ivy's gigantic jugs. Since this is the latest game in a rather long running saga, the people who are going to buy this game already are probably aware of the fact that A) The game isnt about chesticles and B) Ivy's are silly huge.
Sebproductions's Avatar - Comment posted on 01/05/2012 11:38
Sebproductions
AAWWW JIM WAT U DOIN NOW I HAVE TO WANK MY COCK OFF AT WORK THANKS NOW EVERYONE THINKS I'M WEIRD


Jokes
Elsa's Avatar - Comment posted on 01/05/2012 11:39
Elsa
They don't even look like real boobs... they look like an advertisement for silicon breast enlargement (or two bald men headbutting!!) LOL!
Perfidious Sinn's Avatar - Comment posted on 01/05/2012 11:39
Perfidious Sinn
I can't believe this game is gonna be at EVO.
Aurvant's Avatar - Comment posted on 01/05/2012 11:40
Aurvant
I love Soul Calibur and the blatant boobage doesn't effect my decision to buy it one way or another. That said, I will not pretend to be offended for the sake of being offended.

Boobs are awesome and I will support them in any way possible.
Baines's Avatar - Comment posted on 01/05/2012 11:42
Baines
Soul Calibur has been designed less as a fighting game and more as mass market titillation for quite a while now. The console-exclusive guest stars, breakable armor, create-a-warrior system that strips them down to their underwear, when they asked top players for advice and then openly ignored that advice to appeal to more casual players, Ivy and Taki's breasts increasing in size with every game, etc.
GoodlyMike's Avatar - Comment posted on 01/05/2012 11:46
GoodlyMike
Let the boob wars begin
Stormcloud23's Avatar - Comment posted on 01/05/2012 11:49
Stormcloud23
From what I've seen of SC5 it looks like they really are focusing more on the game play. Ivy's costume seems to be a hell of a lot less revealing, and Taki has been replaced with her much less... top-heavy disciple. Am I the only person willing to take the advertisement as a joke at their own expense?
Mr Andy Dixon's Avatar - Comment posted on 01/05/2012 11:53
Mr Andy Dixon
THOSE tits were awesome THANKS for another great article BUD
ProperlyParanoid's Avatar - Comment posted on 01/05/2012 11:56
ProperlyParanoid
The sad thing is, they don't even look good.

Well, Soul Calibur stopped being good after SCII anyway (oh, the controversy!)
BrainWasherAttendent's Avatar - Comment posted on 01/05/2012 12:00
BrainWasherAttendent
....but for this politically correct website, if it was a throbbing cock or bare man ass, it would be totally accepted and applauded.

So stupid. Sexism works both ways, even if the subject happens to be HOT. It doesn't just apply to ugly bitches.

Damn, humans are stupid.
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