If there's a marketing opportunity to be exploited, you can bet that Spike and the producers of the network's annual Video Game Awards will be there to take advantage of it -- no matter how absurd it may seem. I can just imagine the conversation that took place between them and EA Sports' marketing department a few weeks ago:
EA Sports: As you know, we just announced that we're making a new NFL Blitz game. It'll be available for $15 on January 4--
Spike: Yeah, yeah, I heard ya. Football game. Whaddya got for me?
EA Sports: Um, we'd like to work with you to promote it on the VGAs.
Spike: Yuh-huh, you and every schmuck with something due out in oh-twelve.
EA Sports: ...
Spike: Twenty-twelve. Next year. Uh-doyyy.
EA Sports: Right. Well, we have three candidates for the game's cover -- Ray Rice, Patrick Willis, and Roddy White -- and we were thinking of getting your viewers to vote during the show to pick one.
Spike: ... and?
EA Sports: I should note that it's a virtual cover, so to speak, since the game's coming out on Xbox Live Arcade and the PlayStation Network.
Spike: [blank stare]
EA Sports: Oh, and we can get Hall of Famer Jerry Rice to announce the winner, live on the air.
Spike: Great! We'll just move another award or two into the montage. Where do I sign?
LAUNCH GALLERY (1 IMAGES)
Samit Sarkar is a founding Destructoid editor and go-to Sports guy. Samit was the son of the Duke of Knees, rescued from a burning village in the afghan desert by a golden condor. He is an ace Backgammon player and lost both legs in a whaling tour. He lives for free in a nursery in Scotland where he teaches monks how to capture butterflies without hurting them.
Likes
Confuse Ray,
Feel My Blade
A Mabari War Hound,
Snot,
Spiral Arrow,
Argo,
Dan Smith's critical hit bark,
Rolling things up into my life
Meet the rest of the team
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Contest:
10:00 PM on 12.12.2011 | 
oh well, maybe next time, eh blitz?
::goes back into alternate reality where people can like video games and football at the same time::