It's hard to imagine that Rare has been around for a quarter of a century, but time catches up with all of us in the end. And time has run out for the old gold "R" which has been the symbol of the company for as long as I can remember them having a logo.
Behold the new Rare logo! It's sleek and sexy and one of four versions that they released today. The others, which you can see in the gallery below, aren't all that different. Just a different geometric shape in a different color separates them.
But what could it mean? Why does Rare need a collection of logos to choose from? Jinkeys, I think there's a mystery afoot.
LAUNCH GALLERY (4 IMAGES)
Conrad Zimmerman is Destructoid's News Editor and home to the busiest mustache in the gaming press. An amateur historian and pop culture fanatic, Conrad possesses a nearly limitless wealth of videogame factoids and a passion for the power of games to teach, inspire and entertain. He enjoys reading, writing and turning things which should be fun into work.
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Contest:
7:00 AM on 06.02.2010
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It would be nice to see more come out of this studio. I really liked Banjo Kazooie: Nuts & Bolts, though I can admit Perfect Dark Zero did fall flat with me. Still haven't gotten around to Viva Pinata yet.
http://upload.wikimedia.org/wikipedia/en/8/86/Gametraders.png
Or is it just me?
Either way they’re all nice.
Also, apparently the classic R is trademark free in this logo so we can all use it from now on? :)
We can only hope they will start one studio that will focus solely on hex based strategy games...
Which is awesome.
(I only criticize because I miss their glory... *sniff*...)
We're not even looking at the real logo yet; we have to collect the four of these first and hand them over to an object with googly eyes.
But Rare aren't who they were anymore :(
But good for them I guess, a fresh coat of paint is necessary to start re-inventing urself and Rare sure needs that.
"To celebrate, Rare should make Battletoads vs Double Dragon HD"
I'm Jimmy Lee, and I approve this message.
I'm a graphic designer, and I wholly disapprove.
Is this new, dull logo supposed to signify your mostly uninspiring and forgettable games developed during this generation ?
I'm not a fan right now, but maybe I'll get used to it.