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Bunnies, bunnies and more bunnies!  Everywhere you look Ubisoft is saturating the market and Internet with advertising for their game, Rayman Raving Rabbids.

Starting with a plan to cover Paris in bunnies, Ubisoft had a crew set out one evening to stick hundreds of stickers to signs, billboards, and even vehicles in hopes of getting the word out about the video game. I hope those stickers come off easily or the bunnies won't be the only ones screaming. Check out all the pictures here.

Ubisoft has even resorted to putting the bunnies into trailers for other games from their lineup like this Far Cry Vengence trailer for the Nintendo Wii.

 

Ubisoft has even created a new series of the making of Rayman Raving Rabbids ads that show the bunnies as the creative minds behind the game and how they used humans to test the mini games on.
The making of Rayman Raving Rabbids Part 1
The making of Rayman Raving Rabbids Part 2
The making of Rayman Raving Rabbids Part 3

 

[Via Gaygamer] 

 


Continue: More Viral Marketing stories





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8 comments | showing # 1 to 8

joepekula's Avatar - Comment posted on 12/17/2006 21:05
joepekula
I would be so pissed if I saw one of these on my car and it wouldn't come off
TheBrain's Avatar - Comment posted on 12/17/2006 21:07
TheBrain
I want one on my car that doesn't come off.
ultrantoday's Avatar - Comment posted on 12/17/2006 21:09
ultrantoday
We need some plush bunnies or rabbid action figures.

err for research
Mabec's Avatar - Comment posted on 12/17/2006 21:15
Mabec
Oh my.. thanks for a good laugh before bedtime. :)
cronotrigger913's Avatar - Comment posted on 12/17/2006 21:20
cronotrigger913
The Far Cry commercial is probably one of the funniest commercials I've ever seen. If that's what we get when we cross-promote games, then I'm all for it.

But if I ever see my car plastered with those little bastards, I am just going to snap. It wouldn't be too bad with just one, but having like 10 of them is too much, and just plain rude.
Maxpower's Avatar - Comment posted on 12/17/2006 21:43
Maxpower
The more I see of them, the more I love them.
10BobMarleys's Avatar - Comment posted on 12/18/2006 02:23
10BobMarleys
How can something so kewt be so eevul?
mollah's Avatar - Comment posted on 12/18/2006 11:08
mollah
I agree with cronotrigger913 that Far Cry commercial is HI-larious
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