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Rabbids are everywhere
by Christina Faith Winterburn on 12.17.2006 9 comments

Rabbids are everywhere screenshot

Bunnies, bunnies and more bunnies!  Everywhere you look Ubisoft is saturating the market and Internet with advertising for their game, Rayman Raving Rabbids.

Starting with a plan to cover Paris in bunnies, Ubisoft had a crew set out one evening to stick hundreds of stickers to signs, billboards, and even vehicles in hopes of getting the word out about the video game. I hope those stickers come off easily or the bunnies won't be the only ones screaming. Check out all the pictures here.

Ubisoft has even resorted to putting the bunnies into trailers for other games from their lineup like this Far Cry Vengence trailer for the Nintendo Wii.

 

Ubisoft has even created a new series of the making of Rayman Raving Rabbids ads that show the bunnies as the creative minds behind the game and how they used humans to test the mini games on.
The making of Rayman Raving Rabbids Part 1
The making of Rayman Raving Rabbids Part 2
The making of Rayman Raving Rabbids Part 3

 

[Via Gaygamer

 

MORE IN OUR Viral Marketing SECTION

Latest comment by uchaziran |view all 9 comments
Thanks so much for this! This is exactly what I was looking for ...





joepekula's Avatar
joepekula at 12/17/2006 21:05

I would be so pissed if I saw one of these on my car and it wouldn't come off
TheBrain's Avatar
TheBrain at 12/17/2006 21:07

I want one on my car that doesn't come off.
ultrantoday's Avatar
ultrantoday at 12/17/2006 21:09

We need some plush bunnies or rabbid action figures.

err for research
Mabec's Avatar
Mabec at 12/17/2006 21:15

Oh my.. thanks for a good laugh before bedtime. :)
cronotrigger913's Avatar
cronotrigger913 at 12/17/2006 21:20

The Far Cry commercial is probably one of the funniest commercials I've ever seen. If that's what we get when we cross-promote games, then I'm all for it.

But if I ever see my car plastered with those little bastards, I am just going to snap. It wouldn't be too bad with just one, but having like 10 of them is too much, and just plain rude.
Maxpower's Avatar
Maxpower at 12/17/2006 21:43

The more I see of them, the more I love them.
10BobMarleys's Avatar
10BobMarleys at 12/18/2006 02:23

How can something so kewt be so eevul?
mollah's Avatar
mollah at 12/18/2006 11:08

I agree with cronotrigger913 that Far Cry commercial is HI-larious

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