games  anime  |  toys
Destructoid is gaming news, community, videos, and sometimes love. Take the tour or jump in with Facebook:

 


Rabbids are everywhere photo

Bunnies, bunnies and more bunnies!  Everywhere you look Ubisoft is saturating the market and Internet with advertising for their game, Rayman Raving Rabbids.

Starting with a plan to cover Paris in bunnies, Ubisoft had a crew set out one evening to stick hundreds of stickers to signs, billboards, and even vehicles in hopes of getting the word out about the video game. I hope those stickers come off easily or the bunnies won't be the only ones screaming. Check out all the pictures here.

Ubisoft has even resorted to putting the bunnies into trailers for other games from their lineup like this Far Cry Vengence trailer for the Nintendo Wii.

 

Ubisoft has even created a new series of the making of Rayman Raving Rabbids ads that show the bunnies as the creative minds behind the game and how they used humans to test the mini games on.
The making of Rayman Raving Rabbids Part 1
The making of Rayman Raving Rabbids Part 2
The making of Rayman Raving Rabbids Part 3

 

[Via Gaygamer] 

 


Continue: More Viral Marketing stories





prev next

8 comments | showing # 1 to 8

joepekula's Avatar
joepekula at 12/17/2006 21:05
I would be so pissed if I saw one of these on my car and it wouldn't come off
TheBrain's Avatar
TheBrain at 12/17/2006 21:07
I want one on my car that doesn't come off.
ultrantoday's Avatar
ultrantoday at 12/17/2006 21:09
We need some plush bunnies or rabbid action figures.

err for research
Mabec's Avatar
Mabec at 12/17/2006 21:15
Oh my.. thanks for a good laugh before bedtime. :)
cronotrigger913's Avatar
cronotrigger913 at 12/17/2006 21:20
The Far Cry commercial is probably one of the funniest commercials I've ever seen. If that's what we get when we cross-promote games, then I'm all for it.

But if I ever see my car plastered with those little bastards, I am just going to snap. It wouldn't be too bad with just one, but having like 10 of them is too much, and just plain rude.
Maxpower's Avatar
Maxpower at 12/17/2006 21:43
The more I see of them, the more I love them.
10BobMarleys's Avatar
10BobMarleys at 12/18/2006 02:23
How can something so kewt be so eevul?
mollah's Avatar
mollah at 12/18/2006 11:08
I agree with cronotrigger913 that Far Cry commercial is HI-larious
prev next

Comment with Facebook





Click connect and comment instantly!

Comment with Dtoid





New? SIGN UP - it takes 5 seconds

Comments policy

Destructoid is an open discussion community. You don't need to "audition" to post a comment - just speak your mind. We respect differing opinions on the site, so have at it. Be smart, funny, insightful, clueless, or cute -- but back it up with substance. Keep your cool, keep it fun. We only ask that you act respectfully and above all: don't be a troll and ruin it for everyone else. Don't bring down gamers or we'll, you know, gently shoot you in the face and stuff you into a flaming mailbox. Each comment is your opportuntity to make this community awesomer. Is that even a word?

Avoiding the banhammer only requires common sense: spamming, trolling, racism, NSFW stuff, and other forms of sucking will not be tolerated. If anyone is griefing please report abuse. Be good. Don't suck!

 
New on Destructoid.TV play all videos

Loading
Loading Destructoid Videos



    Win this!
    Reminder: We're giving away six copies of Magnacarta 2!



    Dtoid Twitter    Got news?   tips@destructoid.com

    Reviews & Previews
    Mahjongg Artifacts 2 review
    Dragon Age: Origins review
    Lost Winds: The Winter of the Melodias review
    Osmos review
    Space Invaders Extreme 2 review
    Half-Minute Hero review
    JU-ON: The Grudge review
    Kenka Bancho: Badass Rumble review
    Thexder Neo review
    Domino Rally review
    more reviews
    PS3's 256-player MAG
    Rooms The Main Building
    Skate 3
    Hudson's bringing back the Bonk
    James Cameron's Avatar
    Bomberman Battlefest
    Calling
    Bad Company 2's multiplayer
    Partying like it's 1959 in BioShock 2's multiplayer
    BioShock 2 through the eyes of Big Daddy
    more previews


    - The Dtoid Army is 49603 strong -

    Showing Cblogs with 3+ faps   show all

    Call for entries: do the wrong thing
    New to Dtoid? Read the survival guide




     Originals
    Jim Sterling: How to respond to a videogame review





















    More Destructoid Originals



     Popular now more
























    Destructoid's editorial lovefest is:
    Nick Chester
    Editor-in-Chief    		 Jim Sterling
    Reviews Editor
    Dale North
    News Editor    		 Hamza Aziz
    Community Manager
    Anthony Burch
    Features Editor    		 Rey Gutierrez
    Video editor & director
    Niero
    Founder, publisher
    Letters to the editors
    tips@destructoid.com
    Associate Editors
    Ashley Davis Jonathan Holmes
    Brad Nicholson Jonathan Ross
    Brad Rice Jordan Devore
    Chad Concelmo Matthew Razak
    Colette Bennett Tom Fronczak
    Conrad Zimmerman Topher Cantler
    Dyson Samit Sarkar
    Contributors
    Adam Dork
    Ben Perlee
    Daniel Lingen
    Joseph Leray    		 Joe Burling
    Mikey
    Will Maddock
    Stella Wong





     

     
      get involved

    register or login
    post a blog
    post a forum
    enter a contest
    contribute a news tip
    suggest a feature
    be a guest editor
    		 support

    new member's guide
    login assistance
    tech support
    report abuse
    email our editors
    read our dev blog
    nuclear crisis?
    		 keep in touch

    RSS feed
    Twitter
    Facebook
    Myspace
    Flickr
    Game nights
    Meetup+play online     		seriously

    about Destructoid
    advertising
    terms of use
    privacy policy
    jobs at MM
    buy our crap     		our network

    Tomopop
    Japanator
    Despingation?



    Destructoid is an independently-run publication forged by our love of video games and the gaming community's need of accountable enthusiast press
    living the dream since March 16, 2006