However, as this slideshow illustrates, that's exactly the case in the European Delta expansion pack of Wipeout Pure. One problem is one of too-muchery. "PUMA" is plastered on every surface imaginable, replacing not only the futuristic, game-related advertising, but also on the menus and loading pages. Not to mention the fact that red and white don't really match the rest of the color scheme.

Even worse is that the game takes place in 2197. Puma ads just don't fit, and they take away from the atmosphere created by the game. The look and tone of the game is totally changed, for the worst, by these ads. The gameplay experience has been sacrificed in the name of advertising.

And why? These ads only appear in Europe, where Puma is freaking huge. The last thing they need is more advertising. It's not like they even work. Generally, in game ads don't inconvenience me that much, but when they start to detract from the gameplay experience, then we have a problem.