Game developers and publishers have been whining for a while now about second-hand games, deciding that their industry is a special snowflake which should be exempt from one of the most widespread forms of trade in the world. Rather than just cry and moan, it seems that some publishers are employing sly measures to dissuade gamers from buying used products.
As we discussed earlier today, Gears of War 2 will come packed with a one-time code that allows players to download a free multiplayer map. There is no reason for the map to be downloadable, save for the obvious incentive of buying a brand new copy.
Similarly, NBA Live 09 will have a one-time code of its own, which allows you to access the daily roster and stat updates for free. If you have a used copy of the game, you'll be expected to pay a further $20 to access this feature.
Incentives for first-hand buyers is a good idea, but if publishers adopt such methods en masse, then I foresee some absolute bullsh*t taking place, as often happens when publishers get carried away with new ideas. The NBA Live 09 code, for instance, sounds like garbage to me. Rather than offer anything new, I predict that publishers will actively gimp their own games and rely on codes not to enhance, but rather complete their products.
And that's not good.
Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize.
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I truly, honestly hope video games sell like absolute shit this holiday season. First they release incrementally improved new versions, nickel/dime us with DLC, then subtly cripple the resell value.
Then they'll announce that the game is part one of a trilogy.
I love it.
I can't wait until 2010, so I can buy all these new games used at a low price. Some of these I may wait until 2015, so I can get them at dirt cheap.
Actually, scratch that- I'd still probably tell them to fuck right off...
Something to chew on- Would publishers or developers really benefit as much as they think they would from shutting down used game sales? It seems to me that a large chunk of their customer base can probably afford to buy a new game by trading in an old one.
Also, crippling a sports game? Thats just pointless piss-flavoured icing on a turd cake...
I guess it depends on which side of the divide you're on, too. As I buy new games exclusively (unless it's an older game that can't be found new), I look at it as they are "rewarding" me and others for buying games new. For those who buy a lot of used games, they may feel that they are "punishing" them for doing so. Two sides of the same coin, really. But why shouldn't game companies look out for those who are keeping their companies in business? I mean, if you're only buying EA Sports games used from Gamestop, no offense, but you're actually doing nothing to support their company, so why should they care about you? It's business.
Its the new addition to NBA live this year. Every year they like to add a new "feature," and from what I understand from reading about the game its the big addition this year.
THEN HOW ARE YOU GOING TO SELL YOUR GAME SMART-ARSE PUBLISHER? HUH!?
What they really need to do is sit down with the board at Gamestop and hash out a deal so that developers/publishers get a piece of the used game pie. GS makes insane profit on these and I know they dont want to lose any of that but they are screwing over the people who provide them with the products they sell.
Maybe they could do something like stop offering limited editions at retail locations as well and just offer them for sale on their own websites and make sure they ship them early enough that they arrive at your house the same day a retail store would get them. I'd rather buy direct from the publisher then feed the coffers of Gamestop. They have screwed me over a couple times in the past but I still shop there because they are the only gamestore that consistently gets new releases on time. Best Buy most often gets them but I dont like to risk it. I like to know my game will be there on day 1 cause im impatient.
Hopefully it won't ever get that far.
This is a great idea. It is what I've been gunning for for a long time. I want to see intelligent methods taken to make the extra money for a new purchase worthwhile. I'm glad to see that the industry is starting to get clever about making it's profits, rather than being belligerent and draconian.
"If they are offering access codes for new buyers they should also allow used buyers to access said content by buying it. They should set the price to about $10 which should cover the difference in used game prices for the first few months after release."
I agree. That's a perfect solution. It would let game publishers get a cut of used game sales (in a roundabout way) without crippling their games. And it wouldn't greatly affect the prices for used games, as people would take that sort of all-but-required DLC for granted when buying a used game and factor it into the price they're willing to pay.
GameStop is the primary place people go to buy games outside of big retail stores (ie Wal-Mart, Best Buy) and yet they actively try to push a used product that sees absolutely no money going back to the developer. That's why their profits soar every year because they keep pushing this more and more and they are the only one seeing profit from this. Then they're market share is so huge that they are able to hold the publishers hostage and make them unwilling to risk fighting back. No other form of media is in the same situation and I think it's well within the developer's rights to fight back in any way they want.
As long as they don't go overboard with this stuff (and trust me, if it isn't consumers will react), I think it's fine. Hell, I halfway welcome it since Gamestop needs to get kicked in the nuts and reigned in a bit. As long as that content remains free for new game buyers I don't see a problem.
Then, make free DLC for the title constantly available, so people have an incentive to KEEP their copy.
Then there's the Katamari way, which gets a bad rep. Yeah, you're buying codes ot maek parts of the game work, but IT WAS THAT MUCH CHEAPER WHEN YOU BOUGHT IT. "Boo hoo, I gotta pay $20 more for these worlds" is lame when you paid $20 LESS for the disc than you might have. Plus it means we get to pick how much we pay based on how engaged we are with the title.
This is almost bad news for those of us that buy almost exclusively used games.
Does it not suggest something that there is such a huge market for used games? The price for a new game is too much maybe? Those stores don't carry so many used CDs or books because there is little difference in profit since they are so cheap to buy new anyway.
I went into my local game store last week and Assassin's Creed was STILL £39.99 new, but only £8 used. Publishers do a rubbish job of keeping interest in their product, look at digital distribution - many put their products online at retail price and never drop them, then complain about sales.
There are plenty of games I have bought in a heartbeat because they were cheap (like new titles for £30 at supermarkets) that I wouldn't have bought at full price. I'm certain I'm not alone. Publishers should be looking at their pricing strategies or ways to get money out of retail for used sales. I guess they figure the customer is an easier target though, hooray for corporate greed.
I think better pricing strategies would help a lot too. Burnout Paradise is a perfect example as Brilliam pointed out. But 8 or 9 times out of 10, the price difference is more like $5 between new releases and the used version. Gamestop will take your game for $15-$20 and then turn around and sell it the same day for $55. That's a LARGE profit margin.
I don't want the used games market to go away entirely either for deals like you just mentioned. But in the US we don't have a lot of smaller retail chains like that around that don't gouge you like Gamestop does. But yeah, if publishers staggered their pricing down with demand and that would help them a lot too.
Screw em the greedy bastards.
Or I could buy it used for dirt cheap and employ any method with a modded system ;)
understandable but just seems like us consumers are gonna be the ones bending over and taking it for the industry.
not i though, my back's sore and i'm out of vasoline. :P
I can see where you're coming from that maybe new games simply cost too much, until you factor in that at a place like EB/GS, a used game is only about $5 LESS than a new one. If you can afford $55, you can probably afford $60.