Publishers back Blockbuster rentals to fight used games - destructoid
Site layout weird? Try Ctrl-Shift-Refresh   |   Report a bug

Publishers back Blockbuster rentals to fight used games

10:00 AM on 11.21.2011

Jim Sterling

Former Reviews Editor

Blockbuster has said that it's seen a lot of support from game publishers over its increased game rental plans, because they help erode the impact of used games. Apparently, companies receive quite the kickback from rentals, whereas they get "nothing" from trade-ins. 

"We have ramped up the rental side of our business and we have got an awful lot of support from publishers," claimed commercial director Gerry Butler. “Publishers like renting as it takes away from trade-ins. The problem with trade-ins is the publisher doesn’t get any money. The advantage of renting is that they get quite a lot of money."

Blockbuster is proud of its "cost-effective" way for players to enjoy all the hottest releases, although Butler has not said how it's handling the whole online pass thing. While publishers apparently love rentals, their little scheme to punished used gamers certainly must affect those who rent as well. 

I guess, like most things, they don't really care so long as they're getting their cheddar.

Blockbuster: Publishers see rental model as deterrent to pre-owned [MCV]

Get comment replies by email.     settings



Unsavory comments? Please report harassment, spam, and hate speech to our comment moderators

Can't see comments? Anti-virus apps like Avast or some browser extensions can cause this. Easy fix: Add   [*].disqus.com   to your security software's whitelist.




Back to Top