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PSPgo is 'almost dead before it has arrived' photo

The PSPgo is not making retailers happy. Earlier this week, we learned that a major dutch chain was refusing to stock Sony's latest handheld, and today fellow retailer ShopTo has declared the digital-only format, "Almost dead before it has arrived."

ShopTo will still be stocking the PSPgo, but has refused to promote it in any significant way.

"We do have it listed on the site, but we are not concentrating any big marketing behind it," explained store boss Igor Cipolletta. "Sony has decided to cut publishers and retailers for the software of the PSPgo and deal direct with developers, giving them a 70 per cent margin for any items sold on Sony PSN. I believe if they had lowered that to 50 or 60 per cent, and given the opportunity to online retailers, it would have enjoyed greater success and retailers would attempt to promote the console to the market."

The PSPgo has been boycotted by a number of stores in Germany, Spain and Italy. A few UK retailers have also expressed bitter sentiments toward the new handheld. Industry analyst Michael Pachter has called the actions of retailers "silly" and "foolish."

"Consumer electronics stores sell refrigerators and not food, everyone sells iPods and not the music for them; this position is just ridiculous," he declared. 

It looks like this PSPgo business is about to become quite a struggle for everyone involved. I can totally see why the retailers are concerned, with Sony effectively asking them to sell something that represents the end of their existence. Nevertheless, Pachter also has a point and there's no doubt that stores will still make money from the initial sale of the new PlayStation Portable. They may just be cutting off the nose to spite the face.

What side of the fence do you stand on? Sony or the stores? Or is it a case of whoever wins, we lose?








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66 comments | showing # 1 to 50
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Hopeless Savage's Avatar - Comment posted on 09/17/2009 16:26
Hopeless Savage
Do industry analysts do anything other than make sweeping statements of general knowledge and then draw nonsensical parallels? Where do these fuckers come from?
zombielifecoach's Avatar - Comment posted on 09/17/2009 16:39
zombielifecoach
Retailers be damned! If they're making a profit off the hardware only, it's still profit, right? Maybe I missed something. I can't imagine that the PSP go will completely and utterly destroy a retailers profit margin because of it's digital downloadable-goodness. If this thing does blow up like gangbusters and people are killing each other to get one, if I was a retailer, I would WANT people to know that they can get a Go at MY store. More sales for me. Then again, I know nothing about big business?
MrSadistic's Avatar - Comment posted on 09/17/2009 16:43
MrSadistic
I'm not too fond of the PSPgo either, but good lord the butt hurt that has been going on lately is off the grid.
Aurain's Avatar - Comment posted on 09/17/2009 16:44
Aurain
PSP slim and lite + 16gig Memory Card = PSPgo for cheaper but with a UMD drive for cheap, easily accessible games.

UMD Drive > Bluetooth.
Wedge's Avatar - Comment posted on 09/17/2009 16:45
Wedge
I'd really like to say I side with Sony for pushing for DD so strongly, except they fuck over the consumer royally. As it stands there is literally no reason to download a PSP game when you could go out and buy a retail copy for the same price or less. If Sony is really cutting out the publishes and retailers then why aren't any of the savings passed on to us?
BattyAdroit's Avatar - Comment posted on 09/17/2009 16:45
BattyAdroit
"...everyone sells iPods and not the music for them; this position is just ridiculous," he declared.'

This is true.
Gestault's Avatar - Comment posted on 09/17/2009 16:45
Gestault
I don't feel strongly in either direction. The only reason I'd side with retailers lobbying against selling it is because one of their reasons for not wanting to sell it is the price; they know their market, and they know $250 for something that does less than another version of the product at $170 isn't a good deal. As a consumer, I feel slighted that Sony even proposed this system at this price, and I think some retailers have picked up on that.
Zepwich's Avatar - Comment posted on 09/17/2009 16:47
Zepwich
I like to have my video game case and a pretty manual, you get more satisfaction for your money.
BGFUSAB's Avatar - Comment posted on 09/17/2009 16:47
BGFUSAB
I would be on Sony's side if the games are cheaper for us but if they're the same price I could really care less.

This is a fine more for a store like best buy that sells a wide range of products but if this model catches on (and it probably will) it'll spell trouble for stores that just do games like GameStop. Best buy doesn't need games to turn a profit, GameStop does.
vApathyv's Avatar - Comment posted on 09/17/2009 16:48
vApathyv
I, personally, don't see what the hell the big deal is. "Oh teh noes, we can't milk our customer's purchase of this digital-only title in the future!" Jesus. You're still getting a sale, and if you're a decently sized retailer, there's also the warranties and accessories that you could sell on top of that system purchase. If you're gonna get all uppity because, God fucking forbid, you can't get the customers to come back and buy extra games for this one single system, then screw off, you're a greedy bastard and you don't deserve your customers.

That, and, ya know, everything zombielifecoach just said.
BGFUSAB's Avatar - Comment posted on 09/17/2009 16:48
BGFUSAB
This is a fine move^
Black Nexus's Avatar - Comment posted on 09/17/2009 16:50
Black Nexus
The ironic thing is all this is gonna do is help the retailers who do sell and promote the go if it becomes popular, there just hurting themselves in the long run, and making their competition look better.
matrixdude171's Avatar - Comment posted on 09/17/2009 16:51
matrixdude171
Frankly, this is the push to the future that the big companies like. "Digital media is the way of the future" is their push, and the elimination of used game sellers is their goal. They don't see any money from those used game sales, so stores like these are prettty much wasting their breath.
Dimnos's Avatar - Comment posted on 09/17/2009 16:52
Dimnos
Is Sony cutting out the middle men so they can sell games cheaper? Probably not but if that were the case then more power to them.
Hcapt's Avatar - Comment posted on 09/17/2009 16:53
Hcapt
Generally, retail recognizes little to no profit from selling games and systems new. They must sell used games or they would go out of buisness. In some cases, retailers are willing to take a loss on the consoles so that they can make money on the new customers they made through taking a loss. In others, they take a loss when price cuts come, because they already paid full price for the console. They have to sell it at the post-price cut rate even if it means losing a hundred dollars per unit, because otherwise they can't compete with other retailers. While selling the PSPgo is not a problem for a store that sells other things, like Walmart, video game stores simply cannot survive a popular PSPgo.

I disagree with Patcher, I do believe the game store position is not ridiculous. I suspect that Patcher speaks on behalf of interest groups when he speaks - his suggestions for the industry always seem to be in the interest of one of the parties in the industry. For example, I think he was speaking on behalf of Activision when he said the PS3 needed a price cut, and not on behalf of Sony.
moominsean's Avatar - Comment posted on 09/17/2009 16:55
moominsean
I can kind of understand this. profit from hardware is minimal. when i was working at best buy, the only thing we didn't get a discount on was gaming systems because the profit margin is so low. most profit comes from game and accessory sales.

unfortunately, i'm sure the thing will be successful and is the wave of the future for portable gaming...i personally am not interested in paying $40 for something i download. little games for like $5 i don't mind so much.
BrainLazy's Avatar - Comment posted on 09/17/2009 17:05
BrainLazy
Did any of you stop to think how much the retailer makes on the PSPgo? When the PS3 launched they were selling the 60GB to Gamestop for $590.

a $10 profit for a $600 item isn't that great. So if no one comes to buy the damn thing, what the hell do you do with the unit?
WormFOODx's Avatar - Comment posted on 09/17/2009 17:05
WormFOODx
So many people feel that the retailers should shut up about this but I don't think these folks are getting the prime thing about games. Systems don't make much money on sales, anyone that works in retail knows this, it's addons addons addons. A retailer sells a system under the assumption that they develop a relationship with the buyer so that they will come back for more games.

The way to fix this is sell cards that have a code for each game to retailers so that they can still sell the game essentially (including sales like holidays) but it is downloadable. This is better for the consumer as well.

I'd be interested to hear what retailers start to strum up the words "MONOPOLY". Bet you it comes up.
worm jerky's Avatar - Comment posted on 09/17/2009 17:05
worm jerky
Holy Fuck! A MAJOR Dutch chain and ShopTo?!?!?!???

RIP PSP GO.
MuddBstrd's Avatar - Comment posted on 09/17/2009 17:07
MuddBstrd
While its hard to judge Pachter's comment without context, it seems like an inappropriate comparison. The business of selling refridgerators is a very different than the business of video games. If a store sells something like a refridgerator, they're going to sell it at a price that nets a profit because they aren't expecting any subsequent sales. However, retailers have been selling game consoles at little-to-no profit because they expect future sales of software. This is doubly so for chains like Gamestop that make a huge amount of money off of used software.

I can definitely understand why these retailers are not happy about the PSPgo. Sony has not only declared war on them, but has handed them a gun and asked them to shoot themselves.
CitizenErased's Avatar - Comment posted on 09/17/2009 17:07
CitizenErased
I think it's sill for shops to boycott the PSP Go, but at the same time Pachter's metaphor is not really applicable.
I mean Games retailers sell hardware AND games...in fact they make most of their money off of the software.
So in Pachter's metaphor it would be more like someone selling a never-ending item of food in a store that makes it's money off of people coming in to buy food again and again.
When you look at it liket that you can sort of see the problem.

But still, retailers are going to have to accept that this stuff is happening and it will continue to happen.
Chibi_Zero's Avatar - Comment posted on 09/17/2009 17:08
Chibi_Zero
Black Nexus: I agree with this. The people who were going to buy the PSP GO in the first place will just shop somewhere else.
Midgetsnowman's Avatar - Comment posted on 09/17/2009 17:24
Midgetsnowman
Pachter's example, as usual, proves he has no fucking clue. Ipods dont sell albums in the stores. Same as this wont sell videogames. And the profit margin on consoles (or hell, most ANY big ticket item) is next to nothing. Retailers that stock the pspgo are retarded and attempting to kill themselves
Electrium's Avatar - Comment posted on 09/17/2009 17:25
Electrium
That's a horrible analogy at the end...we have OPTIONS if we want to buy food. And wtf is he talking about, you can too buy music for your iPod where iPods are sold, it comes on an innovative piece of technology called a compact disc. I hear that someday, they'll have cards you can buy that you can redeem for music, too.

Also, I think Sony needs to accept that digital distribution is NOT the way of the future. At least, I don't...think it will be...I hope it won't be.
Klempky's Avatar - Comment posted on 09/17/2009 17:27
Klempky
I'm actually more shocked by the fact that we're 24 comments in and nobody's commented on Jim's image yet.
BluDesign's Avatar - Comment posted on 09/17/2009 17:29
BluDesign
Pachter's wrong. Retailers make plenty of money on iPod music sales. CD was and still is a viable format. Even then, a person with a music file or CD or record or whatever has a lot of options on where to shop. Amazon, Wal Mart, retail stores, record shops.

Loads of places to buy music.

By and large, the only place to buy games up until this recent generation has been in retail stores and specialty shops. Amazon is in this lot as well. Even Amazon's made a deal to keep their game going for digital distribution by providing an Xbox Live Marketplace store.

Sony really is doing something bold by going digital only with the PSPGo. Apple, Blackberry, and the like have a decent and sizeable market with digital downloaded applications and games, but I think Sony lacks the infrastructure that the competition created from the ground up to make this kind of thing happen. Not to mention that since the PSP has no native always-on online capability (wifi is your only option), it limits the ability of a consumer to go buy new applications on the go, which is mighty appealing when you're stuck in an airport on your iPhone.

Sony's going to test the waters with this platform and I tip my hat to them. I hope they don't succeed, not for an appeal to retailers and specialty shops, but for the fact that I like to own physical copies of my games.
glitched's Avatar - Comment posted on 09/17/2009 17:30
glitched
everyone saying that systems don't make much money on sales... well yeah thats for the normall priced units that have games to make up for it.

It seems kind of obvious to me that one of the reason they jacked up hte price on the go is so that retailers can have a higher margin on THIS system that doesnt get games at retail...
DF's Avatar - Comment posted on 09/17/2009 17:38
DF
Being able to sell download vouchers would probably appease retailers. Already there are some games that are just cases + codes (Patapon 2 comes to mind) and retailers can still make money on that, right?

But for fun, I'll say this: What's the problem? I thought retailers were used to people buying PSPs and no games for it. :|
Xzyliac's Avatar - Comment posted on 09/17/2009 17:38
Xzyliac
I just can't see Sony really being fair about this. Time will tell whether I side with retailers or Sony. It's trying to pick the better piece of a shit pie really. Corporations are teh evil.
ikiryou's Avatar - Comment posted on 09/17/2009 17:41
ikiryou
That header image makes me hungry for Froot Loops, aka a bowl of diabetes. I can't quite grasp why though...something subliminal perhaps?


Also, live the dream!
Hcapt's Avatar - Comment posted on 09/17/2009 17:42
Hcapt
@ BluDesign

Don't worry, the PSP Go is in fact dead.

Remember how well the PS3 sold for $600 with backwards compatibility? Well, the PSP Go is a lot like the PS3, except you have to pay extra for every old game you want to play, and can't sell back any of your games to the store.

In other words, it's a stupid product to buy, we all know it's a stupid product to buy, and because we aren't stupid, we won't buy it.
sheppy's Avatar - Comment posted on 09/17/2009 17:43
sheppy
You know, it really really really has to be said.

The ONLY time anyone was positive about PSP was when it launched. Since then it's been four and a half years of how the system is gonna fail. 4 1/2 years and 50+ million consoles later, I'm still not seeing the fail.

I'm sorry, maybe I'm blind... but let's look at this and how Sony has been fucking over their digital distro to accomidate retailers. Same price as the UMD = people will still go to the stores to buy the UMDs these stores haven't stocked for 2+ years while bitching how their PSP sections are doing poorly when it's stocked primarily with copies of Anaconda and Daddy dare Care. Fuck you, retailers. This is something for YOU, not us.

PSP Go is $249.99 with a cost of $214 (when I checked a couple months ago). This is MUCH higher than the $6 profit margin on most consoles. Once again, this is for YOU, the retailer... not the consumer. Profit margins on accessories has also been dramatically increased for PSP Go official accessories, giving you a margin of over 50%. Once again, for retailers, not consumers.

You pay $17 for the $20 PSN card, $3 profit. Higher than most gift card margins including iTunes. Retailers, not consumers.

Basically PSP Go is set up so that those of us who LIKE PSP and like the good games don't have to hunt around town for the one store who stocks it only to give up and buy it off Amazon anyway. Retail support for PSP has been on a steady decline and so these steps mentioned above, the ones that DO fuck over consumers, is made for you guys. You know what? If your PSP case didn't have one row of games (GH from two years ago) and the rest being movies, I could see the complaint. Now? Well hell, just be glad you're getting a cut of a pie you fucked over years ago.
Holyetheline's Avatar - Comment posted on 09/17/2009 17:44
Holyetheline
I, the consumer, lose either way so it doesn't really matter.
Insanity-Oo's Avatar - Comment posted on 09/17/2009 17:45
Insanity-Oo
The problem with Pratcher's analogy is that you can still buy a CD in the store and rip it to your ipod. You can't rip your UMDs to your PSPgo. Unlike others, I don't have a problem with download games still selling for the same price, my problem is that the price will never drop no matter how old the game may be. The "Greatest Hits" model goes out the window as well I imagine.
Ganjookie's Avatar - Comment posted on 09/17/2009 17:54
Ganjookie
I've only bought used games from B/M locations. Other wise I order online, so no big loss from my POV here.
Jared Ari's Avatar - Comment posted on 09/17/2009 17:55
Jared Ari
"everyone sells iPods and not the music for them"

Wrong?
Kalakaua's Avatar - Comment posted on 09/17/2009 17:56
Kalakaua
I wonder if Sony decided to sell the PSN version of games the same price as their UMD counterparts in a way to appease retailers. That way for games that release on UMD and PSN will not have even more incentive to get the PSN over the UMD.

If that's the case, I hope they say well screw it and sell the PSN version for less.
Chibi_Zero's Avatar - Comment posted on 09/17/2009 18:15
Chibi_Zero
Kalakaua: No thats exactly why they did it. A few years ago retailers make a big fuss when Sony sold WarHawk cheaper over PSN. Eventually Sony kind of caved in by throwing a mic in with thew retail version of the game. I can't imagine what Sony would have to do to appease retailers if they did it with every game...
Vanor's Avatar - Comment posted on 09/17/2009 18:27
Vanor
Good, it needs to bomb, along with the rest of the video game industry.
xaliqen's Avatar - Comment posted on 09/17/2009 18:30
xaliqen
The consumer should be able to decide whether they want to purchase on item on disc or via a download-system. Preferably, we would have the option of purchasing both for the price of one (I know this'll never happen).

Case in point, Microsoft comes out with way overpriced Games on Demand downloads, but the consumer still has the choice to pay for the regular disc version at far less cost.

I don't good will necessarily come from Sony monopolizing the cost of games on the PSP through their download service. This gives us less options when purchasing a game and takes competition out of the market. Therefore, there is less pressure to bring the cost of games down over time than in the competitive retail marketplace.

On the other hand, there will never be a scarcity in rarely bought games. This will work out well for people like me who enjoy non-mainstream RPGs that aren't always in stock.

Nevertheless, I think it's a bad move overall to go from a format with more competition to one with less. Then again, it's a good move as far as corporate profit and greed are concerned...
covah's Avatar - Comment posted on 09/17/2009 18:42
covah
I don't get their argument. Why do music retailers stock iPods? They don't help CD sales. Gah, the dutch!
RBinator's Avatar - Comment posted on 09/17/2009 19:13
RBinator
Maybe this will put a damper on the download only future that so many have talked about, even if it's just a short delay. Not even out yet and the Go is already in trouble. How long before other major retailers like Wal-Mart decide to follow suit? However, the people looking to own a PSP Go won't be stopped from getting it just because it won't be easy to find in stores.
xaliqen's Avatar - Comment posted on 09/17/2009 19:28
xaliqen
@covah, since CDs have higher quality sound, there are quite a number of people who purchase the CD and then rip it onto their computer with itunes. This way, they can have the music on their ipod in addition to keeping the CD around for their home stereo. So, the ipod, while certainly not helping CD sales, is not killing them altogether.
Hcapt's Avatar - Comment posted on 09/17/2009 19:29
Hcapt
@RBinator -

Ideally, the download-only future will be made a myth. Personally, I think the PSP Go will simply flop hard, with or without the help of retailers. I especially think PSP Go software will flop hard, as smart gamers will not buy a copy of a game that can never be owned or resold unless they are absolutely sure it's worth the price. They also won't be able to rent games to test them in advance before making a decision. That is going to kill sales on the system.
AceFlibble's Avatar - Comment posted on 09/17/2009 19:37
AceFlibble
Any format where the second hand market can't be supported isn't getting a penny of my money. I can't afford it, without trade-ins and buying pre-owned games, I couldn't have played half the games I have - I never would have been able to afford more than one console at a time either.

I want a PSP 3000 for delicious portable Warriors Orochi goodness, but the PSPGo isn't even an option as far as I'm concerned.
xaliqen's Avatar - Comment posted on 09/17/2009 19:40
xaliqen
@Hcapt, I think a number of online retailers are looking at the idea of digital rentals. The only thing holding it back is concerns about piracy (and, let's face it, downloadable games are even easier to pirate).

If Sony sees the rental thing as an issue vis-a-vis their bottom line, look out for digital rentals by early next year.
Everyday Legend's Avatar - Comment posted on 09/17/2009 19:43
Everyday Legend
This is a bold experiment on Sony's side, for sure.

The success or failure of said experiment will not be measured in the amount of retailer support, it will be measured in how much the gaming crowd at large bites its bait.

I have a feeling that nobody will, or at least not enough to cause it to be a success. That is, until they decide to drop a new Final Fantasy for it...only then will time and money tell.
Cowboy TTop's Avatar - Comment posted on 09/17/2009 20:25
Cowboy TTop
The worries of retailers aren't unfounded. In a capitalist society, Game Stop found an uncatered gap in the market for used games, and exploited it. Nothing wrong with that all at, even if some in the industry forget how capitalism works.

Publishers wanted a sniff of second hand money, but did not want to store or deal with the second hand product itself. Could this be called fair on retailers had they complied with the greedy pubs? Not really no, unless the pubs wanted to help store and refurbish the items etc. Since they haven't, the retailers should get what they currently get.

I too feel PSP Go will fail, simply because not everyone has broadband at home. Like someone said, if PSP could work like an iPhone and be open to the net all the time, gettng games could be easier. Sony could even try the Kindle approach. Kindle uses cell phone tech to send out updates and books to customers. Why not use something like Skype, Sony, which is free, in a similar way? PSP has used Skype before.

While I agree PSP games have been lacking, its also up to Sony to advertise them well enough, another area they fail in. There are some sweet games on the way to PSP, but will we see Dissidia, Dante's Inferno and Valkyria 2 in tv ads? All that's required here is a montage video of a few games, slap on the PSP/Sony logo at the end, job done. Get it on tv, and in front of people.

I have a theory that Sony have deliberately overpriced PSP Go, in response to PS3s price cuts. This way, they aren't losing anything. They can make £/$100 on each PSP to make up for the £/$100-150 PS3 price cut loses + more money for them. I think what reinforces this thinking in me, is that PSP Go also has no moving parts like its brethren, and thus should be far cheaper by using flash memory. The DS also uses flash memory, and while a paltry amount, still hits the magic £120 mark. Moving parts always cost more, and while the 16gb card inside may seem justified in PSP, I reckon its worth about £20-30 for that, not bloody £100.

Down with a DLC only future, and up with co-existence, this is working for film and music already (Netflix, DVD or BD, itunes or CDs, you choose). I like having a collection of cool games to choose from, thanks. This is the best and only way to take the games industry, in my opinion.
Kalmah's Avatar - Comment posted on 09/17/2009 20:31
Kalmah
Wow, for once I think Patcher might be on to something here.
Hcapt's Avatar - Comment posted on 09/17/2009 20:33
Hcapt
@ xaligen

Personally, I think an online rental shop would destroy sales completely. People buy and then sell games because they can be completed in about a week. In some ways gamestop is a $30 ($15 vdollars for PSP games) rental service, where you can pre-order a game, rent it for a week, and then return it (for when Blockbuster is all rented out of the game you want, like it is during the first week of release). Digital Distribution means games cost $60 (in this case, $30 for PSP games), and can't be returned for a rebate. Digital rental means that there is an unlimited supply of copies for any game the day of release, which can be played for a week and then not purchased. Instead of getting the sale from every gamer who ever buys and then sells a game used, you don't get a sale from that gamer - he just rents instead.

I've been wondering why Sony doesn't go the touch-screen root though; the DS monopoly on exclusives would be destroyed if the Sony platform could port games from the DS, Maybe it seemed too much like a "me too" decision from a PR standpoint.
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