The PSPgo is not making retailers happy. Earlier this week, we learned that a major dutch chain was refusing to stock Sony's latest handheld, and today fellow retailer ShopTo has declared the digital-only format, "Almost dead before it has arrived."
ShopTo will still be stocking the PSPgo, but has refused to promote it in any significant way.
"We do have it listed on the site, but we are not concentrating any big marketing behind it," explained store boss Igor Cipolletta. "Sony has decided to cut publishers and retailers for the software of the PSPgo and deal direct with developers, giving them a 70 per cent margin for any items sold on Sony PSN. I believe if they had lowered that to 50 or 60 per cent, and given the opportunity to online retailers, it would have enjoyed greater success and retailers would attempt to promote the console to the market."
The PSPgo has been boycotted by a number of stores in Germany, Spain and Italy. A few UK retailers have also expressed bitter sentiments toward the new handheld. Industry analyst Michael Pachter has called the actions of retailers "silly" and "foolish."
"Consumer electronics stores sell refrigerators and not food, everyone sells iPods and not the music for them; this position is just ridiculous," he declared.
It looks like this PSPgo business is about to become quite a struggle for everyone involved. I can totally see why the retailers are concerned, with Sony effectively asking them to sell something that represents the end of their existence. Nevertheless, Pachter also has a point and there's no doubt that stores will still make money from the initial sale of the new PlayStation Portable. They may just be cutting off the nose to spite the face.
What side of the fence do you stand on? Sony or the stores? Or is it a case of whoever wins, we lose?
UMD Drive > Bluetooth.
This is true.
This is a fine more for a store like best buy that sells a wide range of products but if this model catches on (and it probably will) it'll spell trouble for stores that just do games like GameStop. Best buy doesn't need games to turn a profit, GameStop does.
That, and, ya know, everything zombielifecoach just said.
I disagree with Patcher, I do believe the game store position is not ridiculous. I suspect that Patcher speaks on behalf of interest groups when he speaks - his suggestions for the industry always seem to be in the interest of one of the parties in the industry. For example, I think he was speaking on behalf of Activision when he said the PS3 needed a price cut, and not on behalf of Sony.
unfortunately, i'm sure the thing will be successful and is the wave of the future for portable gaming...i personally am not interested in paying $40 for something i download. little games for like $5 i don't mind so much.
a $10 profit for a $600 item isn't that great. So if no one comes to buy the damn thing, what the hell do you do with the unit?
The way to fix this is sell cards that have a code for each game to retailers so that they can still sell the game essentially (including sales like holidays) but it is downloadable. This is better for the consumer as well.
I'd be interested to hear what retailers start to strum up the words "MONOPOLY". Bet you it comes up.
RIP PSP GO.
I can definitely understand why these retailers are not happy about the PSPgo. Sony has not only declared war on them, but has handed them a gun and asked them to shoot themselves.
I mean Games retailers sell hardware AND games...in fact they make most of their money off of the software.
So in Pachter's metaphor it would be more like someone selling a never-ending item of food in a store that makes it's money off of people coming in to buy food again and again.
When you look at it liket that you can sort of see the problem.
But still, retailers are going to have to accept that this stuff is happening and it will continue to happen.
Also, I think Sony needs to accept that digital distribution is NOT the way of the future. At least, I don't...think it will be...I hope it won't be.
Loads of places to buy music.
By and large, the only place to buy games up until this recent generation has been in retail stores and specialty shops. Amazon is in this lot as well. Even Amazon's made a deal to keep their game going for digital distribution by providing an Xbox Live Marketplace store.
Sony really is doing something bold by going digital only with the PSPGo. Apple, Blackberry, and the like have a decent and sizeable market with digital downloaded applications and games, but I think Sony lacks the infrastructure that the competition created from the ground up to make this kind of thing happen. Not to mention that since the PSP has no native always-on online capability (wifi is your only option), it limits the ability of a consumer to go buy new applications on the go, which is mighty appealing when you're stuck in an airport on your iPhone.
Sony's going to test the waters with this platform and I tip my hat to them. I hope they don't succeed, not for an appeal to retailers and specialty shops, but for the fact that I like to own physical copies of my games.
It seems kind of obvious to me that one of the reason they jacked up hte price on the go is so that retailers can have a higher margin on THIS system that doesnt get games at retail...
But for fun, I'll say this: What's the problem? I thought retailers were used to people buying PSPs and no games for it. :|
Also, live the dream!
Don't worry, the PSP Go is in fact dead.
Remember how well the PS3 sold for $600 with backwards compatibility? Well, the PSP Go is a lot like the PS3, except you have to pay extra for every old game you want to play, and can't sell back any of your games to the store.
In other words, it's a stupid product to buy, we all know it's a stupid product to buy, and because we aren't stupid, we won't buy it.
The ONLY time anyone was positive about PSP was when it launched. Since then it's been four and a half years of how the system is gonna fail. 4 1/2 years and 50+ million consoles later, I'm still not seeing the fail.
I'm sorry, maybe I'm blind... but let's look at this and how Sony has been fucking over their digital distro to accomidate retailers. Same price as the UMD = people will still go to the stores to buy the UMDs these stores haven't stocked for 2+ years while bitching how their PSP sections are doing poorly when it's stocked primarily with copies of Anaconda and Daddy dare Care. Fuck you, retailers. This is something for YOU, not us.
PSP Go is $249.99 with a cost of $214 (when I checked a couple months ago). This is MUCH higher than the $6 profit margin on most consoles. Once again, this is for YOU, the retailer... not the consumer. Profit margins on accessories has also been dramatically increased for PSP Go official accessories, giving you a margin of over 50%. Once again, for retailers, not consumers.
You pay $17 for the $20 PSN card, $3 profit. Higher than most gift card margins including iTunes. Retailers, not consumers.
Basically PSP Go is set up so that those of us who LIKE PSP and like the good games don't have to hunt around town for the one store who stocks it only to give up and buy it off Amazon anyway. Retail support for PSP has been on a steady decline and so these steps mentioned above, the ones that DO fuck over consumers, is made for you guys. You know what? If your PSP case didn't have one row of games (GH from two years ago) and the rest being movies, I could see the complaint. Now? Well hell, just be glad you're getting a cut of a pie you fucked over years ago.
Wrong?
If that's the case, I hope they say well screw it and sell the PSN version for less.
Case in point, Microsoft comes out with way overpriced Games on Demand downloads, but the consumer still has the choice to pay for the regular disc version at far less cost.
I don't good will necessarily come from Sony monopolizing the cost of games on the PSP through their download service. This gives us less options when purchasing a game and takes competition out of the market. Therefore, there is less pressure to bring the cost of games down over time than in the competitive retail marketplace.
On the other hand, there will never be a scarcity in rarely bought games. This will work out well for people like me who enjoy non-mainstream RPGs that aren't always in stock.
Nevertheless, I think it's a bad move overall to go from a format with more competition to one with less. Then again, it's a good move as far as corporate profit and greed are concerned...
Ideally, the download-only future will be made a myth. Personally, I think the PSP Go will simply flop hard, with or without the help of retailers. I especially think PSP Go software will flop hard, as smart gamers will not buy a copy of a game that can never be owned or resold unless they are absolutely sure it's worth the price. They also won't be able to rent games to test them in advance before making a decision. That is going to kill sales on the system.
I want a PSP 3000 for delicious portable Warriors Orochi goodness, but the PSPGo isn't even an option as far as I'm concerned.
If Sony sees the rental thing as an issue vis-a-vis their bottom line, look out for digital rentals by early next year.
The success or failure of said experiment will not be measured in the amount of retailer support, it will be measured in how much the gaming crowd at large bites its bait.
I have a feeling that nobody will, or at least not enough to cause it to be a success. That is, until they decide to drop a new Final Fantasy for it...only then will time and money tell.
Publishers wanted a sniff of second hand money, but did not want to store or deal with the second hand product itself. Could this be called fair on retailers had they complied with the greedy pubs? Not really no, unless the pubs wanted to help store and refurbish the items etc. Since they haven't, the retailers should get what they currently get.
I too feel PSP Go will fail, simply because not everyone has broadband at home. Like someone said, if PSP could work like an iPhone and be open to the net all the time, gettng games could be easier. Sony could even try the Kindle approach. Kindle uses cell phone tech to send out updates and books to customers. Why not use something like Skype, Sony, which is free, in a similar way? PSP has used Skype before.
While I agree PSP games have been lacking, its also up to Sony to advertise them well enough, another area they fail in. There are some sweet games on the way to PSP, but will we see Dissidia, Dante's Inferno and Valkyria 2 in tv ads? All that's required here is a montage video of a few games, slap on the PSP/Sony logo at the end, job done. Get it on tv, and in front of people.
I have a theory that Sony have deliberately overpriced PSP Go, in response to PS3s price cuts. This way, they aren't losing anything. They can make £/$100 on each PSP to make up for the £/$100-150 PS3 price cut loses + more money for them. I think what reinforces this thinking in me, is that PSP Go also has no moving parts like its brethren, and thus should be far cheaper by using flash memory. The DS also uses flash memory, and while a paltry amount, still hits the magic £120 mark. Moving parts always cost more, and while the 16gb card inside may seem justified in PSP, I reckon its worth about £20-30 for that, not bloody £100.
Down with a DLC only future, and up with co-existence, this is working for film and music already (Netflix, DVD or BD, itunes or CDs, you choose). I like having a collection of cool games to choose from, thanks. This is the best and only way to take the games industry, in my opinion.
Personally, I think an online rental shop would destroy sales completely. People buy and then sell games because they can be completed in about a week. In some ways gamestop is a $30 ($15 vdollars for PSP games) rental service, where you can pre-order a game, rent it for a week, and then return it (for when Blockbuster is all rented out of the game you want, like it is during the first week of release). Digital Distribution means games cost $60 (in this case, $30 for PSP games), and can't be returned for a rebate. Digital rental means that there is an unlimited supply of copies for any game the day of release, which can be played for a week and then not purchased. Instead of getting the sale from every gamer who ever buys and then sells a game used, you don't get a sale from that gamer - he just rents instead.
I've been wondering why Sony doesn't go the touch-screen root though; the DS monopoly on exclusives would be destroyed if the Sony platform could port games from the DS, Maybe it seemed too much like a "me too" decision from a PR standpoint.