World domination. It isn't an easily achieved goal. Talk to any dictator with aspirations to rule over Europe or Asia in recent history and they'll tell you, it don't come easy. Sony has a plan though, and it starts by taking over every electronic you own and then building SkyNet. Step one in that plan is to use PSN as the backbone for all of its online service offerings. The tentatively named Sony Online Service was revealed at Sony corp.'s global strategy presentation and is a way for Sony to offer a single user experience across all of its electronic platforms. Part of this plan is that premium service that was announced at the same presentation.
At the meeting Sony Computer Entertainment CEO Kaz Hirai outlined the strategy, saying that the system would support a single user ID across the entire service and offer consumers an "enhanced value" that will be delivered thanks to SOS's ease of use and universality. "The service will be launched economically and quickly by leveraging the PlayStation [Network] service platform. For example, key assets for creating a network service management system, payment system, and content distribution system will be shared with the PSN platform so that initial investment risk can be minimized," Hirai said while his presentation showed off PSPs, PS3s, Blu-ray players, Sony's electronic books, laptops, Walkman MP3 players and pretty much every other electronic Sony makes.
Sony also wants the SOS to expand into its mobile line-up and challenge iTunes' dominance of the downloadable media market. To demonstrate that Sony could be successful at this Hirai pointed out that the PSN already has 33 million registered users and those users download 25 petabytes of content each month. He then sat down in a chair, began to pet his white cat gently and laugh maniacally as he pointed out that the company expected to sell $50 billion dollars worth of downloadable goods on the service during the fiscal year ending March 31, 2010.
Matthew Razak is Destructoid's Associate editor and co-founder of film site
Flixist. He began as community member "cowzilla" and was since sequestered to write brainy features material. He lives in Los Angeles with his beautiful wife.
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Contest:
12:00 AM on 11.22.2009
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It would be so great to connect my alarm clock, monitor, TV, VAIO, receiver, old school walkman, discman, phone, record player, VCR and consoles via PSN.
Blimey, that's even more Sony electronics I own than I had anticipated. Does Sony make refrigerators? If so I want one.
I'll send an SOS to the world
I hope that someone buys my
I hope that someone buys my
I hope that someone buys my
Downloadable content
Downloadable content...
It will be like when the home computing market kicked off - Apple survived, through smart marketing and by targeting niche groups and having a closed system, everyone else survived by opening themselves up.
Sony needs to make their minds up whether they want to capture the elite tech market or whether they want a share of the mass market.
I'm talking about Sony as an overall company, not the PS3.
All in all though, isn't Microsoft beating Sony to the punch with this closed network thing. I mean, the Live ID spans Xbox, Zune, and Windows, and all the devices interconnect with each other and share the same "wallet". It just...seems like Sony trying to play catchup again.
However Sony is kind of an ADD company. So I guess 20 years from now we'll see what happens.
@Jonathan Melancon: thats what happens when you read something with or expecting prejudice. Your mind becomes narrow-focused
Would be awesome to be able to watch the films on my PS£ through my mobile at work - but wait, i can already do that on my PSP, never-the-less, still want it on my phone!