Sony Australia have announced an astounding increase in popularity for the PlayStation 3. Based on information from retailers and NPD data, a 400% sales jump for the console happened soon after the price cut was announced at the Gamescom conference in Germany in late August. Michael Ephraim, Managing Director of Sony Computer Entertainment Australia said:
This new price point really represents fantastic value for money as PlayStation 3 delivers full HD games, Blu-ray capability, plus music, movies, catch-up TV and more on demand. Australians love not only games, but also the quality home entertainment PS3 provides.
We're totally awesome, basically. At gamescom, the price cut reduced the cost of the PlayStation 3 in Australia by $50, taking the retail price down to AUD$349.95 for the 160GB console. While PS3 owners in other countries may think that price point seems high, just remember that the PS3 in Australia was priced at one thousand dollars on launch day. A thousand. Count 'em.
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