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PS3 sales increase 400% in Australia photo

Sony Australia have announced an astounding increase in popularity for the PlayStation 3. Based on information from retailers and NPD data, a 400% sales jump for the console happened soon after the price cut was announced at the Gamescom conference in Germany in late August. Michael Ephraim, Managing Director of Sony Computer Entertainment Australia said:

This new price point really represents fantastic value for money as PlayStation 3 delivers full HD games, Blu-ray capability, plus music, movies, catch-up TV and more on demand. Australians love not only games, but also the quality home entertainment PS3 provides.

We're totally awesome, basically. At gamescom, the price cut reduced the cost of the PlayStation 3 in Australia by $50, taking the retail price down to AUD$349.95 for the 160GB console. While PS3 owners in other countries may think that price point seems high, just remember that the PS3 in Australia was priced at one thousand dollars on launch day. A thousand. Count 'em.

Playstation sales in Australia jump over 400% [MCV Pacific]








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39 comments | showing # 1 to 39
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themizarkshow's Avatar - Comment posted on 09/01/2011 11:03
themizarkshow
I love my PS3, but $1000 is too much for a game system. Way too much.
ManWithNoName's Avatar - Comment posted on 09/01/2011 11:03
ManWithNoName
Great news for Australians and PS3 owners! The more PS3 gets sold, more games get made!
Dancing Mad's Avatar - Comment posted on 09/01/2011 11:10
Dancing Mad
I guesss the sales aren't ... DOWN UNDER!

*crickets*
mix's Avatar - Comment posted on 09/01/2011 11:11
mix
$1,000 AUD is INSANE! Glad they have a reasonable price now.

I dropped around $700 for my PS3 and Resistance on launch day....The thing is still running like a champ but I could have waited for a drop, I just I didn't :P
PhilK3nS3bb3n's Avatar - Comment posted on 09/01/2011 11:14
PhilK3nS3bb3n
Guy Pierce?
djnealb's Avatar - Comment posted on 09/01/2011 11:23
djnealb
I'm glad to see the PS3 getting more love around the world. More players on any console is always a good thing for the industry.
Isshak Ferdjani's Avatar - Comment posted on 09/01/2011 11:24
Isshak Ferdjani
the price lowered in France too so i ordered one :D
B-Radicate's Avatar - Comment posted on 09/01/2011 11:28
B-Radicate
@PhilK4273732bf32u:

Clearly, you've never seen The Proposition, a Western film set in... wait for it... Australia.

I grabbed my system for US$400 when Circuit City was going out of business and I've been very pleased. Have been playing it a lot, recently, even for cross-platform games (they are almost always cheaper on GameFly's store than 360 versions). Good to know more people are getting their hands on the system. Hell, I'm even considering grabbing Battlefield 3 for it if it holds up better than the 360 version, despite the fact I have more friends on 360.
Stinky's Avatar - Comment posted on 09/01/2011 11:36
Stinky
Hell that's cheaper than what I sold my PS3 for!
John Johnson's Avatar - Comment posted on 09/01/2011 11:36
John Johnson
Fuck you for making me think there was a "The Proposition" game for half a second.

In other news, fuck FX network for getting me excited to watch "The Proposition" when after half a second I realize it's actually the god awful Ryan Reynolds/Sandra Bullock vehicle "The Proposal"
SirNinjaFace's Avatar - Comment posted on 09/01/2011 11:47
SirNinjaFace
I payed 5499 danish kroner for my launch fatty 60 gig, which is about US$1000!!! unless my math is wrong.

WHAT THE FUCK WAS I THINKING?!?!

Good thing the price is reasonable now.
Excel-2011's Avatar - Comment posted on 09/01/2011 11:50
Excel-2011
It's a small price to pay for getting less ridicule from the world.
Elsa's Avatar - Comment posted on 09/01/2011 11:52
Elsa
crap... gaming is EXPENSIVE in Australia!
Stigmeyer's Avatar - Comment posted on 09/01/2011 11:53
Stigmeyer
"What's a misanthrope, Arthur?"
"Some bugger who fuckin' hates every other bugger."

Loved it. Awesome flick.

Great news for Sony and Aussies. A new and incredible Frenzal Rhomb album just tops off what is so far a killer 2011 for the land down under!! :)
MCBattery's Avatar - Comment posted on 09/01/2011 12:38
MCBattery
That's cool. I'd like to see some sales numbers from other countries since the price drop as well.
Sony really needs to step up their advertising in the US though. With the sheer quantity,quality,and diversity of current,and upcoming games the PS3 should be selling much better than it was.
TOEmastro's Avatar - Comment posted on 09/01/2011 13:02
TOEmastro
Launch ps3 price... IS TOO DAMN HIGH
Strandli's Avatar - Comment posted on 09/01/2011 13:13
Strandli
Heeeey. That's the same price as in Norway! It launched at 1000$ here as well.
EdgyDude's Avatar - Comment posted on 09/01/2011 13:16
EdgyDude
This just proves that in the end the consumer is really aware of value/price so if the industry wants to do better what they really need is to offer better options/add value for instead of reducing it with online passes, DLC or uber expensive hardware.

Nintendo learned this the hard way with the 3DS and this news proves again that despite all the features offered the key point to the consumer (along with software) is price point.
pedrovay2003's Avatar - Comment posted on 09/01/2011 13:21
pedrovay2003
...A thousand dollars? Was it really that?

That's... Not cool at all.
kid23455's Avatar - Comment posted on 09/01/2011 14:07
kid23455
Great news for Australians! You can now play those censored versions of the games we love here in america cheaper!
For the love of god, Australia, you need to stop banning anything rated M.
bowie's Avatar - Comment posted on 09/01/2011 14:59
bowie
@John Johnson, if you would like to play a game based on The Proposition, try Red Dead Redemption.

@David Rayfield, the price drop was $150 not $50. So it is not surprising to see an impact as it was a 25%+ price drop.
laika one's Avatar - Comment posted on 09/01/2011 16:40
laika one
It was actually down to $299 for a few days here, at least in JB HIFI & EB games. People were going crazy.

It's back to $349 now though.
LazyAza's Avatar - Comment posted on 09/01/2011 17:10
LazyAza
And this is why I laughed at my friend a couple weeks ago. He could have saved himself a cool 50 if he had only waited a week but no he needed that ps3 right then and there.
wallet's Avatar - Comment posted on 09/01/2011 18:33
wallet
Yeah aussies get ripped off all the time. Importing is the only way to go

But I got my PS3 at launch from Japan with a nice white model. Worked out nearly half of what I would of paid for it locally.

I would probably buy a new ps3 if they built wireless n into it. g doesnt cut it in my houses configuration
Kalmah's Avatar - Comment posted on 09/01/2011 19:07
Kalmah
Everything mix said.
JagSpring's Avatar - Comment posted on 09/01/2011 19:29
JagSpring
160gb drop was from $499.95 to $349.95. $150 off! Plus most places have the for about $299 at the moment. It's cheaper than the 4gb xbox without kinect
Paroxysm's Avatar - Comment posted on 09/01/2011 19:36
Paroxysm
I just bought one due to the price drop. I've imported all my games though cause fuck australian pricing. Also the PSN really is the worst online store ever. It's like... nintendo bad. But hey now I've got everything this generation.

Also if you're new like me and you think all the shit about home is hyperbole... it's not. Don't load it up. Ever.

BTW although the rrp for the 160 is $349.95 almost everyone sells it for $298
Jodo Kast's Avatar - Comment posted on 09/01/2011 19:40
Jodo Kast
Yep, can confirm this first hand. I work in games retail and in the week following the price drop, my store sold 4 times the number of 160Gb consoles than those sold in the 3 weeks prior to it.
weapon178's Avatar - Comment posted on 09/02/2011 02:55
weapon178
As nice as this might seem it's still a long fucking way until they start charging decent prices here in Australia for both games and consoles.

The biggest issue that I noticed since I moved to Sydney is that even after a game has been out for a few months/years the prices don't tend to go down much at all. Sale prices go down to the $40 range most of the time.

I can even get a game from another country where the AUS dollar is worth 1/2 the amount and still get the game for less!

For example...I just received MotorStorm: Apocalypse brand new from the UK for $20AUS brand new. I can then go to any EB or JB Hi-Fi here and the same game will be $40 USED!

With all that being said I do believe Australia is slowly coming along to the point where the prices will be more reasonable eventually
MonoSodiumGlutamate's Avatar - Comment posted on 09/02/2011 10:25
MonoSodiumGlutamate
@weapon178
Good thing the PS3 is region free heh.
Lenigod's Avatar - Comment posted on 09/02/2011 13:08
Lenigod
@jimmyx
Holy crap? Ps3 has 0 games in Australia? I thought... I mean for sure they must have at least 1 game by now? Shit, 0 games? Yeah, that really does suck for them then. But I could have sworn there was at least one game for the ps3 in Australia...0 games...dam...
Lenigod's Avatar - Comment posted on 09/02/2011 13:51
Lenigod
@jimmyx
Wait, so they actually do have games on their system? Or is the only game going to be Uncharted 3?
Anti-jimmyx's Avatar - Comment posted on 09/02/2011 13:51
Anti-jimmyx
Fantastic news for everyone in Australia! They can catch up on a great back-catalog of games for the PS3
Lenigod's Avatar - Comment posted on 09/02/2011 13:53
Lenigod
@Anti-jimmyx
I dunno man, I heard once that the ps3 doesn't actually have games in Australia, and the only game they are going to have is a shitty indiana jones/gears of war rip off.
Anti-jimmyx's Avatar - Comment posted on 09/02/2011 14:02
Anti-jimmyx
Oh how dreadful! So does the main character in the only game use a chainsaw whip from behind cover to take out space aliens trying to steal valuable artifacts that belong in a museum? I suppose if you are going to get one game for the entirety of a system, that sounds very intriguing
Lenigod's Avatar - Comment posted on 09/02/2011 14:18
Lenigod
@Anit-jimmyx
I love you man.
Seriously.
You're the best.
Never change.
brod's Avatar - Comment posted on 09/11/2011 00:14
brod
1 x 400%
Timic83's Avatar - Comment posted on 01/22/2012 23:08
Timic83
@kid23455

so like, 3 games were banned/censored in '11, and that means "australia bans every game rated m"
Timic83's Avatar - Comment posted on 01/22/2012 23:08
Timic83
@kid23455

so like, 3 games were banned/censored in '11, and that means "australia bans every game rated m"
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