hot  /  reviews  /  videos  /  cblogs  /  qposts

PS3 aiming for younger, family demographic in 2012

11:00 AM on 12.05.2011 // Jim Sterling
  @JimSterling

Hopefully you've had your fill of blood n' guts on the PlayStation 3, because Sony is doing what Sony does best -- pulling the ol' marketing switcheroo and deciding it wants a new demographic. According to SCEE CEO Jim Ryan, the PS3 will be gearing toward a "slightly younger" market next year, capitalizing on its lower price.

"I think you’ll see us taking the console more towards a slightly younger demographic. More family market," he said. "The core gamer will absolutely not be neglected. There’s going to be tons of great stuff for the core gamer but from our own studio, third parties there’s some quite interesting stuff happening in a number of areas which would allow us to open up a market that we accessed pretty successfully on both PS1 and PS3 but haven’t yet got to on PS3."

Oh great. Hopefully that means we'll get a sequel to Carnival Island now. I love it when we pretend it's still 2007!

Sony “taking console towards a younger demographic” says SCEE boss Jim Ryan [OPM]



Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.

 Quickposts
Status updates from C-bloggers

BaronVonSnakPak avatarBaronVonSnakPak
Funny coincidence: Last week saw the release of Until Dawn, which talked about a Canadian tribe of Native Americans called the Cree,and last night a Cree woman (Ms. Canada) won the Ms. Universe contest. Butterfly Effect updated.
MeeGhoulz avatarMeeGhoulz
Playing UNTIL DAWN 1st time:I'm alright with QTE,but an option to use direction as choices instead of buttons poppin' on screen would be welcome!Also:NO SHINY ITENS TO INDICATE CLUES!LET ME DISCOVER THEM!All in all,it's fun enough...
IDrawOnTape avatarIDrawOnTape
If I was to play through the NES library, besides being madness, what order do I do it? Alphabetically or Release date-wise? Whats the Dtoid universe think?
Gundy avatarGundy
Maybe someday I'll finish Natural Doctrine AKA Natty Doc...
Niero Desu avatarNiero Desu
You've got guts, a powerful soul You've got guts, sweet and sour You've got guts, do the guts A man sweats, he really does, go!
Flegma avatarFlegma
Finished Xenoblade Chronicles for the first time in about 107 hours. Got tired of attempting to clear as many sidequests as there were left available. Maybe in NG+...
techsupport avatartechsupport
Woah. I consider myself a nerd and all, but the trophy hunting community is next level. Is there a biopic about the people at the top of these leaderboards? I'd find that very interesting.
Paul S avatarPaul S
GeoHolmes [img]https://www.filepicker.io/api/file/ntf3p5PqS2GteYfXUH33[/img]
Mr Knives avatarMr Knives
I have no idea what this game is about but if this isn't the best goddamn cover art ever, I don't know what is. [url=http://imgur.com/3yw3G8S][img]http://i.imgur.com/3yw3G8S.jpg[/img][/url]
RadicalYoseph avatarRadicalYoseph
#thanksnintendo.
Shinta avatarShinta
Xenoblade X limited edition on Amaxon now. Will probably sell out very fast like usual. http://m.neogaf.com/showthread.php?t=1103729&page=1
BaronVonSnakPak avatarBaronVonSnakPak
Just got a Vita with a 16GB card for super cheap. What games should I be looking out for?
RadicalYoseph avatarRadicalYoseph
So the XCX Special Edition was marked as in stock for 20 seconds and I got a copy! I am disproportionately excited considering what it comes with. Hopefully the art book and packaging are high quality. WOOOOOOOOO!!!!!
RadicalYoseph avatarRadicalYoseph
Surprise, Xenoblade Chronicles X Special Edition has already sold out on Amazon.
Solar Pony Django avatarSolar Pony Django
Just a heads up, the Xenoblade Chronicles X Special Edition is up for preorder on Amazon. http://www.amazon.com/Xenoblade-Chronicles-Special-Edition-Wii-U/dp/B014LNTVGK I think it'll be available elsewhere but you know. Nintendo. Love em but hard to find.
Clicks Clacks avatarClicks Clacks
Picked up Valkyria Chronicles for $5 in the Humble Store, figure I'd advertise that for anyone that doesn't have it yet. Sale ends in less than 42 hours after this post yo. https://www.humblebundle.com/store/p/valkyriachronicles_storefront
gajknight avatargajknight
My copy of National Geographic came today. Best subscription I've paid for, worth it for the lovely pictures alone. This one has a story about elephant poachers and ivory tusks with spy chips in 'em. James Bond shit man.
OverlordZetta avatarOverlordZetta
If someone used the blog reply feature to just divide a somewhat long blog into easier-to-digest chapters that could be consumed at the leisure of readers, would that be kosher?
FlanxLycanth avatarFlanxLycanth
[youtube]https://youtu.be/7bzKWOeSVn4[/youtube]
RadicalYoseph avatarRadicalYoseph
@Barry Kelly It looks like it will get pretty difficult later on. It even has instafail stealth sections according to @Chris Carter #neededanexcuse to #tryouttheatfeature
more quickposts


Contest!


Seriously

Invert site colors

  Dark Theme
  Light Theme


Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo



Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -