PS3 aiming for younger, family demographic in 2012 - destructoid
DTOID TOILET BETA HYPER EDITION

Click the top right box to go deep into consoles. This menu will merge eventually.

Please post your feedback!
Hot

Reviews

Features

Videos

C-Blogs

Forums

PS3 aiming for younger, family demographic in 2012

11:00 AM on 12.05.2011

Jim Sterling

Former Reviews Editor

Hopefully you've had your fill of blood n' guts on the PlayStation 3, because Sony is doing what Sony does best -- pulling the ol' marketing switcheroo and deciding it wants a new demographic. According to SCEE CEO Jim Ryan, the PS3 will be gearing toward a "slightly younger" market next year, capitalizing on its lower price.

"I think you’ll see us taking the console more towards a slightly younger demographic. More family market," he said. "The core gamer will absolutely not be neglected. There’s going to be tons of great stuff for the core gamer but from our own studio, third parties there’s some quite interesting stuff happening in a number of areas which would allow us to open up a market that we accessed pretty successfully on both PS1 and PS3 but haven’t yet got to on PS3."

Oh great. Hopefully that means we'll get a sequel to Carnival Island now. I love it when we pretend it's still 2007!

Sony “taking console towards a younger demographic” says SCEE boss Jim Ryan [OPM]


Get comment replies by email.     settings



Unsavory comments? Please report harassment, spam, and hate speech to our comment moderators

Can't see comments? Anti-virus apps like Avast or some browser extensions can cause this. Easy fix: Add   [*].disqus.com   to your security software's whitelist.

Jim Sterling
Former Reviews Editor
 follow
 JimSterling
Ads on destructoid may be purchased from:



Please contact Crave Online, thanks!

MORE FROM destructoid

1

Review: High Strangeness

by Chris Carter


2

Review: Kerbal Space Program

by Jordan Devore


3

Review: Tropico 5

by Robert Summa


4

Review: Pleasant Dreams

by Darren Nakamura


5

Review: Wolfenstein: The Old Blood

by Chris Carter


6

Review: Cosmophony

by Darren Nakamura


7

Review: Light Bound

by Chris Carter


8

Review: Chroma Squad

by Josh Tolentino


9

Review: Crypt of the NecroDancer

by Patrick Hancock


10

Review: The Weaponographist

by Chris Carter





Back to Top