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PS3 aiming for younger, family demographic in 2012

Dec 05 // Jim Sterling    @JimSterling

Hopefully you've had your fill of blood n' guts on the PlayStation 3, because Sony is doing what Sony does best -- pulling the ol' marketing switcheroo and deciding it wants a new demographic. According to SCEE CEO Jim Ryan, the PS3 will be gearing toward a "slightly younger" market next year, capitalizing on its lower price.

"I think you’ll see us taking the console more towards a slightly younger demographic. More family market," he said. "The core gamer will absolutely not be neglected. There’s going to be tons of great stuff for the core gamer but from our own studio, third parties there’s some quite interesting stuff happening in a number of areas which would allow us to open up a market that we accessed pretty successfully on both PS1 and PS3 but haven’t yet got to on PS3."

Oh great. Hopefully that means we'll get a sequel to Carnival Island now. I love it when we pretend it's still 2007!

Sony “taking console towards a younger demographic” says SCEE boss Jim Ryan [OPM]


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