Quantcast
Destructoid Japanator Tomopop Flixist
Dtoid Forums now support TapATalk and ForumRunner on your iOS/Android devices. Whoot.

PS Vita pressured to cut price or 'risk major failure' photo

Despite launching at the same price the 3DS launched at, the PlayStation Vita is being pressured by pundits and analysts to lower its price. Sony's Kaz Hirai stated last week that the Vita would retain its $250 price point, but for some, that isn't good enough.

"Gamers are increasingly anticipating Sony to lower prices, especially after the 3DS cut," said Ace Securities analyst Hideki Yasuda. "Sony is under major pressure to cut the price of the Vita or risk a major failure."

Analysts Piers Harding-Rolls and Koki Shiraishi have stated that the rise of mobile gaming is a significant threat, arguing that "the market opportunity for specialist devices is shrinking rather than growing" and "the environment for portable game players has become more difficult because of smartphones."

Bloomberg interviewed a Japanese gamer, who said it was "quite expensive" and that he won't "be one of those people rushing to buy it on the release date."

It's funny how, before the 3DS dropped its price, a $250 Vita looked damn reasonable. It still does to me, but the wider market likely won't agree. After all, their phone plays Angry Birds and has The Facebooks. That's hard to compete with.

3DS price cut puts pressure on Sony [GI.biz]








More gaming stories around the web. Got news? Submit yours to tips@destructoid.com

Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize. Likes PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3 Meet the rest of the team



Post a comment! You can also post a photo below:

Comment with Facebook





Click connect and comment instantly!

Comment with Dtoid





New? SIGN UP - it takes 5 seconds

114 comments | showing # 1 to 50
prev
next 50 comments

Namodacranks's Avatar - Comment posted on 08/08/2011 10:17
Namodacranks
Yeah, betchz. The Facebooks or gtfo.
VoltySquirrel's Avatar - Comment posted on 08/08/2011 10:17
VoltySquirrel
True, but at least the Vita has more than 3 good games to launch with and it's digital shop up and running day one.
Epic-Kx's Avatar - Comment posted on 08/08/2011 10:17
Epic-Kx
$199.99 or bust.
Penguingod's Avatar - Comment posted on 08/08/2011 10:19
Penguingod
I honestly never thought $250 was a reasonable price, for either system.
Ardent Snow's Avatar - Comment posted on 08/08/2011 10:21
Ardent Snow
I honestly don't think it needs to drop price but Sofik will be here soon to tell us what we should think about it so I'll wait til then...
kid23455's Avatar - Comment posted on 08/08/2011 10:22
kid23455
I don't know if I'd like a price drop from this. If they cut out more shit, i'll probably just keep my psp.
quantumcatphd's Avatar - Comment posted on 08/08/2011 10:23
quantumcatphd
@VoltySquirrel--do you know what games the Vita will launch with? I've not heard much about it, though I haven't been looking.
MrFloppyknickers's Avatar - Comment posted on 08/08/2011 10:23
MrFloppyknickers
It would be nice to see a lower entry price on the vita, but that's a secondary concern. The main concern of the Vita ( and 3DS ) is a lack of software worth playing. If they can't manage that then the whole concept of each device and their price is moot.
Shinta's Avatar - Comment posted on 08/08/2011 10:24
Shinta
This just demonstrates how overwhelming the levels of historical amnesia, and stupidity are in this conversation. Does anyone remember when they announced the price ... you know, a few months ago? Most people said it was the highlight of E3. Not the Vita, but just the price announcement was the highlight of E3.

Anyone pressuring Sony to lower the price is completely out of their mind. They just need to keep the cost of games low, and keep the games flowing. $250 is not what stopped anyone from getting a 3DS. People threw down $150 for Kinect, and it doesn't even do anything (no games!!!).
Epic-Kx's Avatar - Comment posted on 08/08/2011 10:24
Epic-Kx
If they want to cut something out, get rid of the 3G version. That shit is gay and defeats the purpose of Sony's free online system (theoretically speaking, of course.) Reduce that to the $189.99-199.99 range, and you got a competitior.
ZeniGeva's Avatar - Comment posted on 08/08/2011 10:25
ZeniGeva
Nothing new...



DERP!
Jason Gurin's Avatar - Comment posted on 08/08/2011 10:25
Jason Gurin
I preordered a vita but I would gladly pay less for one.
Zozmal's Avatar - Comment posted on 08/08/2011 10:27
Zozmal
I'm still up to buy one, and if I get bored with the games it launches with it's PS1 classics time
Shinta's Avatar - Comment posted on 08/08/2011 10:28
Shinta
Just to add, people buy iPads for $800, but Vita is too much? It doesn't make any sense at all. When everyone was speculating on how much Vita would cost, the estimates were in the $300-$400 range nearly every time. EVERYONE was shocked at the $250 price point, and Sony's reaction to this line of questioning is spot on. It's totally ridiculous and should be dismissed outright.

Furthermore, they know what they're doing, because they've been here before. The PSP was expensive when it launched, and it's the first portable gaming system to survive the competition from the Gameboy line (even with the insanely successful DS). The PS3 was expensive, and it's about to overtake 360 globally.
drakkai's Avatar - Comment posted on 08/08/2011 10:28
drakkai
Isn't Sony already loosing money with 249?
flintmech's Avatar - Comment posted on 08/08/2011 10:28
flintmech
This is capitalism. Competition means we, the consumers, win. I wouldn't say the Vita *needs* to cut its price right now, but it's completely reasonable to expect it to now that the DS has.
Excel-2011's Avatar - Comment posted on 08/08/2011 10:30
Excel-2011
@Shinta:
The iPad market is entirely different from this one. That is a demographic that is entirely willing to pay that much. After what happened in the last five months with the portable games market, this is an expected development.
Perfidious Sinn's Avatar - Comment posted on 08/08/2011 10:30
Perfidious Sinn
$250 is perfectly reasonable considering the power of the hardware and amount of features.

I bet they're already losing money at that price. No way they're gonna go even lower.
StickfighterTV's Avatar - Comment posted on 08/08/2011 10:31
StickfighterTV
@Epic-Kx
"That shit is gay"
You have a sound argument, don't ruin it by being an idiot.
Zaheer's Avatar - Comment posted on 08/08/2011 10:33
Zaheer
$249.99 is already incredibly low for this device, based on my understanding on the technology in there. If it doesn't succeed, it will either be because the 3DS does something magical like its predecessor (looking increasingly unlikely), or the market for dedicated handheld platforms has truly evaporated. That would be very sad, indeed.
TurboPhoenix's Avatar - Comment posted on 08/08/2011 10:33
TurboPhoenix
$250 is MORE than reasonable. I remember buying a launch PSP for $400AU!
LittleBigD's Avatar - Comment posted on 08/08/2011 10:33
LittleBigD
A new iPod touch will run $500 and change after taxes. $250 seems alright to me.
brainderailment's Avatar - Comment posted on 08/08/2011 10:34
brainderailment
In the grand scheme, 250 is about the price of 4-5 new console games and is a fair entry point imo.
Stealth's Avatar - Comment posted on 08/08/2011 10:35
Stealth
350 is a good price for any piece of electronics
VoltySquirrel's Avatar - Comment posted on 08/08/2011 10:36
VoltySquirrel
@quantumcatphd

Of the confirmed launch titles, the good ones are ModNation Racers, LittleBigPlanet, Virtua Tennis 4, a new Hot Shots game, Wipeout 2048, and Uncharted: Golden Abyss. There is also a good set of titles coming out near launch.
N7's Avatar - Comment posted on 08/08/2011 10:36
N7
I still think 39.99 is too expensive for 3DS games. MSRP should be 29.99 on both platforms. At least the Vita will play my PSN purchases, it's disgusting that my Wii VC purchases won't play on my 3DS
MyCoolWhiteLies's Avatar - Comment posted on 08/08/2011 10:36
MyCoolWhiteLies
I don't mind the price of the PSVita, but I still think they're gonna need to lower the price of their games.
Phoenix Gamma's Avatar - Comment posted on 08/08/2011 10:37
Phoenix Gamma
My iPhone also has Infinity Blade, Groove Coaster, Space Invaders Infinity Gene, Pix'N Love Rush, and Deathsmiles, to name a few.

I haven't touched my 3DS since Zelda, and my PSP has had way longer dry spells even AFTER being hacked.

I don't see Nintendo or Sony putting out another generation of portables after this one unless they go balls deep into the cell phone biz and can keep up with the heavy hitters. Sony might try, but Nintendo's too fucking stubborn and slow in the technology department.
T1 Virus's Avatar - Comment posted on 08/08/2011 10:39
T1 Virus
Are people seriously arguing to keep the price higher? I forgot that Sony is run by orphans and they can't feed their hungry dog because they are so poor...
Stealth's Avatar - Comment posted on 08/08/2011 10:39
Stealth
arent the psp and 3ds 1 and 2 in japan at all times?

Seems these japanese analysts dont have a clue
Tristrix's Avatar - Comment posted on 08/08/2011 10:39
Tristrix
I'll buy a PSV at $250, gladly. But if they cave and drop the price, I'll buy one cheaper just as gladly. I'm pretty whatever about this.
akumasaint's Avatar - Comment posted on 08/08/2011 10:40
akumasaint
Keep it at $250 Sony. You'll actually have your shit together when you launch
dr spaceman's Avatar - Comment posted on 08/08/2011 10:41
dr spaceman
Well, unless it drops all the way to $50 i'm not buying one anyways. Handhelds are too expensive if you ask me. They cost the same as brand new consoles, which have huge libraries of games and massive online communities. I would love to see a handheld that doesn't try to compete with that. I don't care about hd graphics or 3D on a 4" screen... i would rather have 32 bit sidescrollers and platformers that were fun but cheap.
Laharl-KOTNW's Avatar - Comment posted on 08/08/2011 10:43
Laharl-KOTNW
If this isn't an instant massive success I'm going to be a giant troll. Nothing against Sony, I just get tired of the near daily 3DS bashing. (not referring to anyone in particular)
Laharl-KOTNW's Avatar - Comment posted on 08/08/2011 10:43
Laharl-KOTNW
If this isn't an instant massive success I'm going to be a giant troll. Nothing against Sony, I just get tired of the near daily 3DS bashing. (not referring to anyone in particular)
Judas's Avatar - Comment posted on 08/08/2011 10:43
Judas
Damn, the Vita isn't even released and a price cut is being called for. The 3DS sucks and the number of sales proved it. Who wants a crosseyed headache from playing rehashed games of yesteryear anyhow?

All game platforms will come down in price eventually, the companies initially want to recoup as much as the development costs as possible before those price drops.

We need SONY to succeed to drive the industry onward to the future. They are the High Def console Benchmark that Microsoft tries to emulate.
ManWithNoName's Avatar - Comment posted on 08/08/2011 10:46
ManWithNoName
I doubt the price point will make people avoid buying the PSV if they launch it with plenty of quality games. What was killing the 3DS, as pointed before, was the lack of games, not its price. Also, because one japanese guy said it would wait, it does not mean everyone is going to. Or all the people who pre-ordered it is cancelling it now?
HEL105's Avatar - Comment posted on 08/08/2011 10:48
HEL105
@Epic-Kx
Not everyone has easy or constant access to wi-fi, you know. How would it benefit anyone by getting rid of the completely optional 3G version that I and I'm sure other people are looking forward to?
Handy's Avatar - Comment posted on 08/08/2011 10:51
Handy
Analysts before E3 – That thing can’t cost more than 300 or it will fail!

Analysts two months later – that thing must be less than 250 or it will fail!

Analysts: they’re just making this shit up as they go.
ZeroDown's Avatar - Comment posted on 08/08/2011 10:51
ZeroDown
Vita at $250 is OK, I wouldn't rush out to buy one at that price. Games had better be reasonable though, I'm not paying $40 for a handheld title no matter how epic.
SayWord's Avatar - Comment posted on 08/08/2011 10:51
SayWord
Who could say no to a lower price point?:P sony doesn't really need to lower it though. In peoples minds the vita is the high end prostitute without aids while the 3ds seems like the cheap whore who you wouldn't even pay 50 cents for. :P
God Complex's Avatar - Comment posted on 08/08/2011 10:51
God Complex
$250 is a fine price for what your getting with osv is a fine price.

€250 on the other other hand is a kick to the nuts of us europeans. thats over $350 they expect euopeans to pay.
God Complex's Avatar - Comment posted on 08/08/2011 10:52
God Complex
psv not osv
fucking ipod touch
Mr Andy Dixon's Avatar - Comment posted on 08/08/2011 10:54
Mr Andy Dixon
"Analysts Piers Harding-Rolls"

The real story here is that this is somebody's actual name.
exDragon's Avatar - Comment posted on 08/08/2011 10:54
exDragon
People are forgetting something important here,
The existence of the 299 $ 3G/WIFI PS Vita.

Now I know that many people might find it a bad idea to have extra wireless plans -especially in the US with AT&T-.
But, many users wouldn't mind paying monthly for the device + the plan -in Japan, data plans across wireless carriers are still unlimited-. Since the device will have a longer life-span in general, I think its a not-bad deal -unlike the iPhone and iPad which gets an update every year-.

We'll see which carrier and what plans will Japan get at TGS2011.
VoltySquirrel's Avatar - Comment posted on 08/08/2011 10:54
VoltySquirrel
@Judas
My Sony fanboi sensors have gone into the red. Oh, sorry, I believe that sensor is the bullshit sensor. I get them mixed up too much these days.
EggmaniMN's Avatar - Comment posted on 08/08/2011 10:54
EggmaniMN
If you actually expect Vita's games to be anything less than $40 you are retarded. Games will likely start at $40 and go up to $50 for the bigger ones like probably a God of War or some Final Fantasy game.
Neroisonfire's Avatar - Comment posted on 08/08/2011 10:55
Neroisonfire
The 3DS failure totally affected the vita negatively. The 3DS has now poised the question of a portable being capable of succeeding at a $250 price tag.

Sony would be wise to lower the price another $50 or suffer a similar, though probably far less severe, fate to Nintendo.
seeafish's Avatar - Comment posted on 08/08/2011 10:55
seeafish
I'd rather spend twice on an iPad 2 or 3 or whatever, and do half the gaming. Much more appealing to me... I mean comon, the Vita doesn't even have a calendar app, contacts, or weather! We all need weather!
tenz's Avatar - Comment posted on 08/08/2011 10:58
tenz
I think it's OK for the psv to be $250 imo. I would be happy for it to be cheaper but not at the price of stripping tech.
prev next 50 comments

Comment with Facebook





Click connect and comment instantly!

Comment with Dtoid





New? SIGN UP - it takes 5 seconds

Comments policy

Destructoid is an open discussion community. You don't need to "audition" to post a comment - just speak your mind. We respect differing opinions on the site, so have at it. Be smart, funny, insightful, clueless, or cute -- but back it up with substance. Keep your cool, keep it fun. We only ask that you act respectfully and above all: don't be a troll and ruin it for everyone else. Don't bring down gamers or we'll, you know, gently shoot you in the face and stuff you into a flaming mailbox. Each comment is your opportuntity to make this community awesomer. Is that even a word?

Avoiding the banhammer only requires common sense: spamming, trolling, racism, NSFW stuff, and other forms of sucking will not be tolerated. If anyone is griefing please report abuse. Be good. Don't suck!