Quantcast
PS Vita pressured to cut price or 'risk major failure' - Destructoid

DestructoidJapanatorTomopopFlixist



PS Vita pressured to cut price or 'risk major failure'


10:15 AM on 08.08.2011
PS Vita pressured to cut price or 'risk major failure' photo



Despite launching at the same price the 3DS launched at, the PlayStation Vita is being pressured by pundits and analysts to lower its price. Sony's Kaz Hirai stated last week that the Vita would retain its $250 price point, but for some, that isn't good enough.

"Gamers are increasingly anticipating Sony to lower prices, especially after the 3DS cut," said Ace Securities analyst Hideki Yasuda. "Sony is under major pressure to cut the price of the Vita or risk a major failure."

Analysts Piers Harding-Rolls and Koki Shiraishi have stated that the rise of mobile gaming is a significant threat, arguing that "the market opportunity for specialist devices is shrinking rather than growing" and "the environment for portable game players has become more difficult because of smartphones."

Bloomberg interviewed a Japanese gamer, who said it was "quite expensive" and that he won't "be one of those people rushing to buy it on the release date."

It's funny how, before the 3DS dropped its price, a $250 Vita looked damn reasonable. It still does to me, but the wider market likely won't agree. After all, their phone plays Angry Birds and has The Facebooks. That's hard to compete with.

3DS price cut puts pressure on Sony [GI.biz]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






Analysts

11:00 AM on 11.22.2013
Wii U expected to sell 25 million units over lifetime

DFC Intelligence, a video game research and consulting firm, told GamesIndustry International that they expect the Wii U to sell 25 million units over its lifetime. That's a quarter of the total sales of the Wii, and it's onl...more



7:30 AM on 11.14.2013
Analyst: PS4 to decisively outsell Xbox One by 2017

The PlayStation 4 will outpace Xbox One over the next four years, predicts IHS head videogames researcher Piers Harding-Rolls.   The seer foretells the machines will leave the starting gates neck and neck this holiday se...more



8:00 AM on 11.09.2013
Analyst: Microsoft losing $2 billion on Xbox annually

Microsoft is losing billions of dollars on its Xbox business, Nomura analyst Rick Sherlund suggests. Speaking with investors recently, the soothsayer indicated the company's entertainment and devices division is hemorrhaging ...more



View all Analysts






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more