12:30 PM on 11.30.2011
Sony has declared that PlayStation Vita games shall do away with a fixed pricing model, instead using a range of different prices to help combat the rise of cheap smartphone games. That's Sony doing something adaptive and smart. I'm genuinely impressed.
"I think it would be safe to assume we will take a more tailored approach than perhaps we've done in the past," said SCEE CEO Jim Ryan. "It's our challenge to ensure that the gaming experience that we provide is closer to that TV console experience than it is to your 69p thing that you've downloaded on your iPhone. If we do that and we provide great value to the consumer on games like Uncharted, I think the possibility to sustain historic console type price points is there."
Ryan's words back up news that Japanese Vita prices will have quite a range to them.
I've wanted us to have a tiered pricing model for a very long time. It just makes sense to only charge a premium rate for the games that are guaranteed to sell for a premium rate, like the aforementioned Uncharted. Smaller titles and untested IP need a smarter price, and I'm incredibly intrigued to see how far Sony takes this.
Here's hoping that by "tailored prices" they don't mean "between fifty-five and sixty dollars."
Sony planning "more tailored approach" to Vita software pricing [GI.biz]
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