In an upcoming World of Warcraft patch, Blizzard will introduce the WoW Token, an in-game item purchasable with real money that facilitates the exchange of gold for 30 days of game time.
"The WoW Token was created to give players with lots of extra gold the option to use it to help cover their subscription cost, and give those who want to purchase gold a way to do so from fellow players through a secure, easy-to-use system," said the company.
While this move is a first for WoW, similar systems have been successfully implemented in games like EVE Online and WildStar. Blizzard has posted an in-depth FAQ here, though do note that certain details including how much tokens will actually cost haven't been disclosed yet.
Introducing the WoW Token [World of Warcraft]... read more