The choice was simple: Go indie or go big. However, over the past console generation, this changed. Now, some indies make more money than major studios, and “going indie” has become a fair bit more difficult than uploading a game and running a PayPal account: it involves contractual obligations, marketing, and press representation, among other things.
James Marsden has the ideas, drive, and programming know-how to make a game. In fact, his latest, Velocity, is one of the highest-rated PSP games on Metacritic, and before that he had a critically well-received iPhone game, Coconut Dodge. Yet, it’s been a struggle to get media attention and to convince digital platforms to sell his game.
This is the story of how one small indie studio struggled to find an audience, but eventually found success in the most unlikely of places: negative press and PlayStation Minis.