Amusing story: I was sent a beta code for They Bleed Pixels so that I could get a little hands-on time before the official release. For some reason, Steam wouldn't run the game, forcing me to spend the bulk of the evening and the following morning trying to get the thing to work. Turned out to be a faulty installation of the bundled XNA Framework.
However, I like to think that the real reason I was denied access was because Steam was trying to protect me from the very Lovecraftian evil that serves as the game's focal point. There is a sinister force at play here, one that tempts you deeper inside its gaping maw, and it's out for blood -- your blood.
Slight exaggeration, of course. Though the dangers might be too severe at times, They Bleed Pixels is still enjoyably gruesome.