Update 7/21: Deals are back for next 48 hours or until OOS.
If you were ever hesitant on Elder Scrolls Online, GMG is giving extra incentive on Day 3 of their Summer Sale by pricing The ELder Scrolls Online: Tamriel Unlimited to only $12 after coupon.
The pricey Imperial Edition (aka give us more money edition) is also on sale for $21. We personally don't think this is worth the extra money but its also the only way you'll be able to play the Imperial race in game.
In other Elder Scrolls related deal, Skyrim and its Legendary Edition are also both on a big discount, hitting historic low price of $8. For the price of two (or three) happy meal, you can get the complete Skyrim experience, and we think that's pretty swell.