Activision's Skylanders franchise surpassed $500 million in total revenue, with over 100 million toys sold throughout the U.S., the company announced at their Toy Fair 2013 press conference. 

The franchise reached this milestone faster than any other kids' game, and even outsold popular toy lines and action figures including Beyblades, WWE and Star Wars.

"Before the launch of [Skylanders: Spyro's Adventure], we knew we had something special," Activision Publishing CEO Eric Hirshberg said at the conference. Skylanders: Spyro's Adventure was the best-selling kids' game of 2011, and its sequel, Skylanders Giants, released this past holiday, garnered more than $195 million in U.S. sales.

"The key to longterm success is continuing to bring breakthrough innovation every time," Hirshberg added.