Natural Selection II is the first-person shooter meets real-time strategy title, and two weeks ago developer Unknown Worlds hosted their World Championship tournament for the game. It was the culmination of months of qualifiers, featuring hundreds of players from all over the world.
So just how much does it cost to throw an event of this caliber? Unknown Worlds' Huge Jeremy sent us over a breakdown of it all, and for this small indie studio it cost them $67,443 to host the World Championship tournament. A little over 52% of that was paid by the developers, and the rest was covered between sponsors and voluntary contributors. That's not a lot, but remember this is an indie studio. When a company like Riot Games throws a big League of Legends tournament you can be sure they're spending millions on it.
Viewership wise, they saw just over 105,000 total stream hits. They also experimented with the DLC branding stuff that you see with DOTA 2 streams. The four final teams got a DLC item in the Steam Store, a shoulder pad with a team logo on it, and players could wear it in-game to support their favorite team. 50% of the proceeds went to their prize pool, and from that they generated $4,594 in total sales, an average of $6.55 per customer.