[Update: I had initially been informed otherwise, but I've since checked with EA, and it turns out that Datapad is not exclusive to the iPad. It will be a universal iOS app. I apologize for the confusion and have updated the article to reflect the new information. Thanks to reader hombrelobo for the heads-up. --Samit]
Mass Effect 3 is arguably the most anticipated game of the first half of 2012, and EA is readying a couple of mobile "companion experiences" to maintain Mass Effect mindshare on as many platforms as possible. One is a free iPad-exclusive iOS app, Mass Effect Datapad, and the other is a full game, Mass Effect Infiltrator, that will launch initially on iOS and make its way to Android later.
EA provided hands-off demos to press at an event in Manhattan earlier this week. From what I saw, it appears that die-hard Mass Effect fans will want to try them both, especially if they want to increase their chances in ME3's final battle against the Reapers. (As for ME3 itself, I played through most of an early mission at the event. Look for a full preview next week.)