In promotion of their upcoming Kinectimals release Microsoft will be partnering with the Build-A-Bear Workshop in offering up four collectible teddies. In what can only be called the sneakiest DLC ever, these $18 plushies can be scanned into the 360 via Kinect to unlock their in-game counterparts. I can only imagine how many of these will sell to whiny children at malls across America as Microsoft laughs all the way to the bank.

Now With Bears will be available for $49.99 come October 11th. Alternatively, Kinectimals owners can pick up the "Bear Island" add-on for a cool $14.99. Either way the game includes two new quests and five bear cubs to hang out with. And if you couldn't already tell, I just can't get enough of that baby Panda. It's just so cute.