[Disclosure: I'm a volunteer on their advisory panel, along with some other familiar faces you may know.]
The floodgates have opened at GameLaunched.com, a new crowdfunding company focused on the games industry with international appeal. You're probably already familiar with sites like GoFundMe, IndieGogo, and Kickstarter, so I needn't explain the concept further. Their niche focus is commendable. Unlike the other guys, Veronica Mars can't just waltz in and push brilliant indie gaming projects out of the spotlight unless she's ready to help sell the gaming industry a proper female lead. Thus, niche is good. That said, they've a hell of a competitor to catch up to.
Their FAQ digs directly into the skeptical and tougher concerns. For example, they've chosen an "all or nothing" funding strategy to hold developers to a higher standard, and developers keep 94% of the net funds after Paypal's fees (~3%). You also can't campaign your funding on more than one site, as per their submission guidelines. They're also unique by rewarding backers with an XP system that gives returning investors persistent status and occasional swag.
So what's up for the bidding? Check out the trailer for Huntsman: The Orphanage and the full GameLaunched.com press release below, and a contest to win the game right meow.