Not content to piss off half the gaming community with one awkward marketing stunt, Square Enix tried again with its "Hire Hitman" campaign -- a site that let you send death threats via Facebook to your friends ... or people who aren't your friends, but you'd like to really screw with. The choice is yours!
Or rather, it was yours. Less than two hours after going online, the campaign was retracted.
Within moments of its launch, my Twitter feed was ablaze with folks calling it a "social bullying tool" and asking Square Enix what it could be thinking. Rock, Paper, Shotgun called the campaign out in no uncertain terms, focusing on the questionable pre-written "reasons" for having someone killed.