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Grand Theft Auto Online


04-14-2016

Grand Theft Auto Online

Rockstar has generated over half a billion - yes, billion - dollars through microtransactions on Grand Theft Auto Online.

The news was revealed as part of ex-Rockstar North’s president Leslie Benzie’s $150m lawsuit against the studio. 

Grand Theft Auto V’s multiplayer mode is free to play (well, once you have the base game, anyways), and it seems people are happy to fork out for add-ons courtesy of the various microtransactions.

The lawsuit states that “GTA Online has the potential to achieve the greatest profit margin of any game created in the GTA franchise," (via Gamespot), chiefly because there a “nearly 100 percent profit margin” on these vanity items. 

In contrast, we've spent "only" $1.5 million on microtransactions in Halo 5: Guardians.

If you thought the hype around Grand Theft Auto V - and specifically, the multiplayer component GTA Online - was over, think again. According to Take-Two’s CEO, even two years on, players continued to be “highly engaged” with the multiplayer game.

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