I wonder how long it will be until people look at me with wide eyed amazement when I regale them with tales of leaving my home, jumping on a bus, going into town, walking into an actual building and handing over physical money to a human being just so I can play a videogame. Ubisoft is probably betting that it won't be all that far into the future. Speaking with MCV Ubisoft's digital publishing manager, Thomas Paincon, explained that digital distribution is the way to go when releasing a new IP.
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There is less risk releasing a new game digitally. At retail, if you don’t have a 90 Metacritic score and millions of fans, it’s very risky to launch a new game. Look at From Dust, we sold half a million units on XBLA and PSN. Why? Because the prices were lower, but also because it was a new experience and people using digital platforms are more willing to test a new IP.