When Dead Island first got our attention, it did so with a bang. The infamous CGI video presented the game's zombie apocalypse as something tragic, personal, and deeply affecting, a far cry from the reality of a game that's mostly about smacking mutants in the balls with electric crowbars.
Riptide's gotten in on the action as well, trying to make lightning strike twice with another "emotional" trailer. Despite this, Deep Silver has defended itself from allegations that such videos misrepresent Dead Island's content, painting the criticism as worthy of ridicule.
"We did many gameplay trailers with in-game footage before the release, so labelling the CGI misleading would be ridiculous," claimed creative director Guido Eickmeyer to Videogamer. "We never pretended to be something different.
"In addition, Dead Island was the biggest and most intense cooperative multiplayer experience in 2011 and I believe playing with your friends or strangers next to each other through a horrifying zombie apocalypse is an emotional experience."