Your name is Hasbro and you own the rights to a well-known board game, centered about guessing where the opponent's ships are. What do you do? Naturally, you let Universal turn it into a blockbuster marketed to look like Michael Bay's Transformers, incidentally surprising people with a dumb action movie that ends up being much more entertaining than it has any right to be.
Then you let EA obtain the rights to the board game to turn it into a mobile title, while you hand Activision the rights to create a first-person console shooter based on the movie. Activision then puts Double Helix on the job, since they were so successful with games like G.I. Joe: The Rise of Cobra and Green Lantern: Rise of the Manhunters. Meanwhile, Activision omits to put "Rise" in the title, despite this being the one property where it would be suitable.
When it comes to the chronicled history of movie tie-in video games, it's going to be hard for anyone to top the ridiculous case of Battleship.