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Prince of Persia movie poster freaking sucks photo

So Jake “my last name sucks to type” Gyllenhaal looks pretty damn good on the Prince of Persia movie poster. It’s a good pose and the outfit looks great. The tagline isn’t that bad, either! The second poster features the sexy Gemma Arterton, who also looks pretty good.

The problem with the posters, though, is the f**king font. Look at that sh*t. What the f**k am I even looking at? You could make a white guy look Persiany, but you can’t make the damn typeface look Persian? Not even a little?

Who uses f**king Helvetica in bold for a movie poster about Persia, anyway?! The artist couldn’t even try to “borrow” the font from the games? Dammit, Hollywood.

[Via JehutyFromHell’s C Blog]


LAUNCH GALLERY (2 IMAGES)
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Continue reading: More Prince of Persia stories





51 comments | showing # 1 to 50
prev next 50 comments

jediyoshi's Avatar - Comment posted on 07/21/2009 04:04
jediyoshi
TELL ME WHAT TO THINK INTERNET
Kaleidoskull's Avatar - Comment posted on 07/21/2009 04:07
Kaleidoskull
Most movie posters now-a-days suck. This one just happens to be one of 'em.
Cadtalfryn's Avatar - Comment posted on 07/21/2009 04:13
Cadtalfryn
Honestly didn't even notice until you brought it up. Maybe Hamza needs to chill out.

..but now that you mention it, it does look pretty god awful.
Havoc Fang's Avatar - Comment posted on 07/21/2009 04:13
Havoc Fang
That exact same font could be the font for anything set in the future.

TIME IS NOT FONT, FONT IS TIME.
Dyna Geek's Avatar - Comment posted on 07/21/2009 04:16
Dyna Geek
I miss Drew Struzan. :'[
JLanphear's Avatar - Comment posted on 07/21/2009 04:19
JLanphear
The font that was the first thing I noticed. But then again, typography is my love, and pretty much is what makes me good at my job (graphic design). And I agree, the text on these posters is awful.

FYI: There's another poster featuring Ben Kingsley in character as well.
wadawoodo's Avatar - Comment posted on 07/21/2009 04:26
wadawoodo
meah i've seen worse... body of lies anyone
wadawoodo's Avatar - Comment posted on 07/21/2009 04:27
wadawoodo
this one http://www.impawards.com/2008/posters/body_of_lies_ver3.jpg
SirKicksalot's Avatar - Comment posted on 07/21/2009 04:28
SirKicksalot
If it was a "Persian" logo, you would've bitched that it looks cheesy and "too Persian and videogame-y".

I like this more modern look. They should stay the fuck away from any reference to the game during advertising, part of the failure of Hitman and Max Payne is that they tried to link them too much to the source of inspiration and everybody was like 2oh look, another shitty videogame movie".
CaptainBus's Avatar - Comment posted on 07/21/2009 04:30
CaptainBus
They probably looked at the teaser poster:
http://tr.im/tiJ3
and thought "no, that looks too AUTHENTIC. Remember we're making a VIDEOGAME MOVIE here people! Get me the font from Vantage Point so we can really balls this up."
Sharpless's Avatar - Comment posted on 07/21/2009 04:44
Sharpless
I don't think that comes anywhere near qualifying as "freaking sucks." Not great; just seems pretty average.
L0cky's Avatar - Comment posted on 07/21/2009 04:45
L0cky
So there are still people that actualy care and watch video game based movies.
i gave up watching them years ago
move along , nothing to see here people.
Dragonzigg's Avatar - Comment posted on 07/21/2009 05:16
Dragonzigg
Jake Gyllenhall is looking pretty good but yeah, that font looks like it came off of some shitty cop movie poster or something.
HarkanDeath's Avatar - Comment posted on 07/21/2009 05:38
HarkanDeath
a things thats bothering me.... is that they used the Warrior withing costume....... and called the movie Sands of time.......... if it was planed to be a trillogy they should have used the young prince costume.... would be more fiting for a first movie..... like in the games... but then again, we dont know what its going to be really about..... since its based on the game... the script could be anything.....
X51's Avatar - Comment posted on 07/21/2009 05:43
X51
"Who uses fucking Helvetica in bold for a movie poster about Persia anyway?!"

Fucking Disney and Jerry Bruckheimer, that's who.
Chronic Logic's Avatar - Comment posted on 07/21/2009 05:46
Chronic Logic
Damn, that guy seems to ALWAYS have a perplexed look on his face.
Fumssa's Avatar - Comment posted on 07/21/2009 05:58
Fumssa
He stole the perfect role for Nicholson. Shit.
Demiath's Avatar - Comment posted on 07/21/2009 05:59
Demiath
I actually like the font. Clean, uncluttered and as minimalistic as the B&W shot of Gyllenhaal. Strangely enough, my worry after seeing those posters is that they are trying to make the movie more "mature" than it needs to be. Sands of Time (which I guess is now the official game of the movie?) was a glorious, bloom-infested piece of Disney kitsch, and the posters don't really seem to reflect that at all...
CaptainBus's Avatar - Comment posted on 07/21/2009 06:16
CaptainBus
@L0cky you're right that videogame-to-movie crossovers have not really had a great track record, but that was true of movie-to-videogame crossovers too until GoldenEye came along.

If Disney do the sensible thing and take the cool mechanics of the game (Parkour-style acrobatics and combat, time control) and then develop characters and story, then there's no reason why it can't be a big hit like Pirates of the Caribbean.
Nogarda's Avatar - Comment posted on 07/21/2009 06:28
Nogarda
i'm suprised ubisoft didnt lend the prince of persia font for that poster.
Galenmereth's Avatar - Comment posted on 07/21/2009 06:42
Galenmereth
Sloppy and cheap work; looks like something a student would throw together as an initial design sketch. There's no balance in the text, the kerning is off, the spacing between lines is too varied. These are hopefully som very early prototypes, or fakes...
Solid Squirrel's Avatar - Comment posted on 07/21/2009 06:48
Solid Squirrel
Just a little something I whipped up in total solidarity of it's ludicrousness.



P.S.--the font is Apple LiGothic.
Optimaximal's Avatar - Comment posted on 07/21/2009 07:12
Optimaximal
There are rumours that they're fake posters, what with the cast list missing Gyllenhaal and the wrong director being named.
AgentMOO's Avatar - Comment posted on 07/21/2009 07:50
AgentMOO
IN A WORLD... WHERE YOUR DESTINY IS WRITTEN IN ARIAL
aerofan11's Avatar - Comment posted on 07/21/2009 08:22
aerofan11
I sense a flop.
Calebyte's Avatar - Comment posted on 07/21/2009 08:22
Calebyte
Even Trajan would be more appropriate. But it could be worse. It could be Papyrus. Or Cracked. Or Blippo Bold.
Jon B's Avatar - Comment posted on 07/21/2009 09:13
Jon B
@Solid Squirrel
That is absolutely brilliant.
cbebop007's Avatar - Comment posted on 07/21/2009 09:18
cbebop007
Eh, I dig it. These posters actually make me more optimistic for the movie (though, of course, posters mean nothing.)
flabzilla's Avatar - Comment posted on 07/21/2009 09:19
flabzilla
Getting Warrior Within flash backs, not a good thing.
Timstuff's Avatar - Comment posted on 07/21/2009 09:32
Timstuff
Who the heck uses Helvetica on a movie poster? Let alone for a movie set in medieval Persia?
Los255's Avatar - Comment posted on 07/21/2009 09:59
Los255
Disney? lol
lou's Avatar - Comment posted on 07/21/2009 10:05
lou
Wow, were these posters even designed by the same person? One uses Helvetica and the other uses Gotham. Man I love Gotham, it's such a great font, which is why everyone now uses it for EVERYTHING. Now I have to force myself to hate it.
pascuz46's Avatar - Comment posted on 07/21/2009 10:23
pascuz46
I dunno. I don't buy it just yet.
Haunter66's Avatar - Comment posted on 07/21/2009 11:09
Haunter66
@Solid Squirrel
Hahaha, just amazing!!
Jinky Williams's Avatar - Comment posted on 07/21/2009 11:24
Jinky Williams
I think the typography of the poster is pretty good, subject matter notwithstanding. And I understand where they could be coming from with the "distancing themselves from the game as much as possible".

But still, I question the typeface choice, here.


@Timstuff: A lot more than you'd imagine.
KorJax's Avatar - Comment posted on 07/21/2009 12:17
KorJax
@Solid Squirrel

Comment of the week. HANDS DOWN.
Solid Squirrel's Avatar - Comment posted on 07/21/2009 12:42
Solid Squirrel
Heh, thanks everyone. I was supposed to go to bed at 2 am when I read this--I stayed up til 4 after all was said and done.
runtheplacered's Avatar - Comment posted on 07/21/2009 13:19
runtheplacered
Why are we giving this movie attention? Some of you act like this has some chance of being good.
Monodi's Avatar - Comment posted on 07/21/2009 13:26
Monodi
@runtheplacered

As far it seems, it is from the creators of Pirates of the Caribbean. But... Johnny Depp's role as Jack Sparrow made that movie epic as hell, so I got my doubts too.
The Prodigal Son's Avatar - Comment posted on 07/21/2009 14:22
The Prodigal Son
Video game movie = FAIL. I'll change my tune when it isn't true.
Johnny Justice's Avatar - Comment posted on 07/21/2009 15:03
Johnny Justice
I bet if someone took the time they could dig up a bunch of cases where this font does work. It's not so much the font but the context.
runtheplacered's Avatar - Comment posted on 07/21/2009 16:25
runtheplacered
@ Monodi,

Creators of POTC? I'm not saying you're wrong, but do you know who exactly? Is it just the producers? It definitely isn't the same director. Gore Verbinksi directed POTC while Mike Newell (directed one of the Harry Potter movies.. that's all I know of) is directing Prince of Persia.

I also seem to be alone on my own little island when I feel that Jake Gyllenhaal was a horrible choice for the prince.

At any rate, POTC 2&3 were very forgettable. Let's hope for something at least a cut above those two.
peachboy's Avatar - Comment posted on 07/21/2009 16:57
peachboy
crap movie looks crap.
Dexter345's Avatar - Comment posted on 07/21/2009 22:24
Dexter345
Holy absurd overreaction Batman!
BattyAdroit's Avatar - Comment posted on 07/22/2009 03:31
BattyAdroit
Actually, I am glad there is no pseudo-Farsi/Arabic style font. Latin-based characters that ape a foreign writing style look unprofessional (childish) to me.
Quistnix's Avatar - Comment posted on 07/22/2009 06:45
Quistnix
I kinda like it, the game font would make this way to cluttered.
mmmpek's Avatar - Comment posted on 07/22/2009 08:19
mmmpek
waa waa waa waa. the pop series isnt exactly known for being consistently great. the film has a pretty good chance of being better than half of the games.

whats so terrible about the poster?
LogicallyDashing's Avatar - Comment posted on 07/22/2009 19:44
LogicallyDashing
Gyllenhaal = skinny boy Spartan
thomasa's Avatar - Comment posted on 07/23/2009 00:35
thomasa
Too bad its not Helvetica.
coffeesash's Avatar - Comment posted on 07/23/2009 20:33
coffeesash
It's a Disney movie and so they're using the High School Musical font to subconciously... nope, I don't know what they're doing.
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