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Honestly didn't even notice until you brought it up. Maybe Hamza needs to chill out.
..but now that you mention it, it does look pretty god awful.
..but now that you mention it, it does look pretty god awful.
That exact same font could be the font for anything set in the future.
TIME IS NOT FONT, FONT IS TIME.
TIME IS NOT FONT, FONT IS TIME.
The font that was the first thing I noticed. But then again, typography is my love, and pretty much is what makes me good at my job (graphic design). And I agree, the text on these posters is awful.
FYI: There's another poster featuring Ben Kingsley in character as well.
FYI: There's another poster featuring Ben Kingsley in character as well.
If it was a "Persian" logo, you would've bitched that it looks cheesy and "too Persian and videogame-y".
I like this more modern look. They should stay the fuck away from any reference to the game during advertising, part of the failure of Hitman and Max Payne is that they tried to link them too much to the source of inspiration and everybody was like 2oh look, another shitty videogame movie".
I like this more modern look. They should stay the fuck away from any reference to the game during advertising, part of the failure of Hitman and Max Payne is that they tried to link them too much to the source of inspiration and everybody was like 2oh look, another shitty videogame movie".
They probably looked at the teaser poster:
http://tr.im/tiJ3
and thought "no, that looks too AUTHENTIC. Remember we're making a VIDEOGAME MOVIE here people! Get me the font from Vantage Point so we can really balls this up."
http://tr.im/tiJ3
and thought "no, that looks too AUTHENTIC. Remember we're making a VIDEOGAME MOVIE here people! Get me the font from Vantage Point so we can really balls this up."
I don't think that comes anywhere near qualifying as "freaking sucks." Not great; just seems pretty average.
So there are still people that actualy care and watch video game based movies.
i gave up watching them years ago
move along , nothing to see here people.
i gave up watching them years ago
move along , nothing to see here people.
Jake Gyllenhall is looking pretty good but yeah, that font looks like it came off of some shitty cop movie poster or something.
a things thats bothering me.... is that they used the Warrior withing costume....... and called the movie Sands of time.......... if it was planed to be a trillogy they should have used the young prince costume.... would be more fiting for a first movie..... like in the games... but then again, we dont know what its going to be really about..... since its based on the game... the script could be anything.....
"Who uses fucking Helvetica in bold for a movie poster about Persia anyway?!"
Fucking Disney and Jerry Bruckheimer, that's who.
Fucking Disney and Jerry Bruckheimer, that's who.
I actually like the font. Clean, uncluttered and as minimalistic as the B&W shot of Gyllenhaal. Strangely enough, my worry after seeing those posters is that they are trying to make the movie more "mature" than it needs to be. Sands of Time (which I guess is now the official game of the movie?) was a glorious, bloom-infested piece of Disney kitsch, and the posters don't really seem to reflect that at all...
@L0cky you're right that videogame-to-movie crossovers have not really had a great track record, but that was true of movie-to-videogame crossovers too until GoldenEye came along.
If Disney do the sensible thing and take the cool mechanics of the game (Parkour-style acrobatics and combat, time control) and then develop characters and story, then there's no reason why it can't be a big hit like Pirates of the Caribbean.
If Disney do the sensible thing and take the cool mechanics of the game (Parkour-style acrobatics and combat, time control) and then develop characters and story, then there's no reason why it can't be a big hit like Pirates of the Caribbean.
Sloppy and cheap work; looks like something a student would throw together as an initial design sketch. There's no balance in the text, the kerning is off, the spacing between lines is too varied. These are hopefully som very early prototypes, or fakes...
Just a little something I whipped up in total solidarity of it's ludicrousness.
P.S.--the font is Apple LiGothic.
P.S.--the font is Apple LiGothic.
There are rumours that they're fake posters, what with the cast list missing Gyllenhaal and the wrong director being named.
Even Trajan would be more appropriate. But it could be worse. It could be Papyrus. Or Cracked. Or Blippo Bold.
Eh, I dig it. These posters actually make me more optimistic for the movie (though, of course, posters mean nothing.)
Wow, were these posters even designed by the same person? One uses Helvetica and the other uses Gotham. Man I love Gotham, it's such a great font, which is why everyone now uses it for EVERYTHING. Now I have to force myself to hate it.
I think the typography of the poster is pretty good, subject matter notwithstanding. And I understand where they could be coming from with the "distancing themselves from the game as much as possible".
But still, I question the typeface choice, here.
@Timstuff: A lot more than you'd imagine.
But still, I question the typeface choice, here.
@Timstuff: A lot more than you'd imagine.
Heh, thanks everyone. I was supposed to go to bed at 2 am when I read this--I stayed up til 4 after all was said and done.
@runtheplacered
As far it seems, it is from the creators of Pirates of the Caribbean. But... Johnny Depp's role as Jack Sparrow made that movie epic as hell, so I got my doubts too.
As far it seems, it is from the creators of Pirates of the Caribbean. But... Johnny Depp's role as Jack Sparrow made that movie epic as hell, so I got my doubts too.
I bet if someone took the time they could dig up a bunch of cases where this font does work. It's not so much the font but the context.
@ Monodi,
Creators of POTC? I'm not saying you're wrong, but do you know who exactly? Is it just the producers? It definitely isn't the same director. Gore Verbinksi directed POTC while Mike Newell (directed one of the Harry Potter movies.. that's all I know of) is directing Prince of Persia.
I also seem to be alone on my own little island when I feel that Jake Gyllenhaal was a horrible choice for the prince.
At any rate, POTC 2&3 were very forgettable. Let's hope for something at least a cut above those two.
Creators of POTC? I'm not saying you're wrong, but do you know who exactly? Is it just the producers? It definitely isn't the same director. Gore Verbinksi directed POTC while Mike Newell (directed one of the Harry Potter movies.. that's all I know of) is directing Prince of Persia.
I also seem to be alone on my own little island when I feel that Jake Gyllenhaal was a horrible choice for the prince.
At any rate, POTC 2&3 were very forgettable. Let's hope for something at least a cut above those two.
Actually, I am glad there is no pseudo-Farsi/Arabic style font. Latin-based characters that ape a foreign writing style look unprofessional (childish) to me.
waa waa waa waa. the pop series isnt exactly known for being consistently great. the film has a pretty good chance of being better than half of the games.
whats so terrible about the poster?
whats so terrible about the poster?
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