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Price cut not enough for Wii U, claims retailer

8:00 AM on 03.26.2013 // Jim Sterling
  @JimSterling

ShopTo reduces price, doesn't see big enough boost

UK retailer ShopTo has claimed that, even after initiating its own price cut for the Wii U, it isn't seeing the kind of sales it hopes for. The company spilled the beans to MCV recently.

The company decided to drop the price of the basic unit to see how well it would perform, but revealed the plan "has resulted in a smaller than desired increase in sales at this stage." The system is currently on sale for  £189.95, as opposed to Nintendo's £249.99 MSRP. 

Other UK retailers are apparently fed up with Nintendo's lack of communication, with stores wanting a price drop across the board but finding that the Wii U maker's silence is "deafening." According to one unnamed store, "They've got to do something otherwise it is GameCube all over again."

The Wii U has struggled to find a foothold since it launched late last year, with Nintendo itself admitting it needs to do better with its promotion of the system. Whether a price drop will help remains to be seen, but it certainly worked wonders for the 3DS. 

Wii U price cut hasn't improved sales enough, says retailer [Videogamer]



Jim Sterling, Former Reviews Editor
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Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory



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absolutfreak avatarabsolutfreak
Maybe this has been addressed, but what the hell is going on with Disqus here?
KnickKnackMyWack avatarKnickKnackMyWack
Also, I think my Wii U gamepad is on its last legs... the NFC reader is still kaput, the screen is rather smudgy and the L button is started to stick like a motherfucker. Sooner or later it's just going to stop working altogether methinks. :'(
KnickKnackMyWack avatarKnickKnackMyWack
Younger me would be so disappointed in the gamer I am today. When did I stop finishing games? Seriously!
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Hosting a Murder Mystery dinner tonight. What are the chances that I actually get to play myself? =P
RadicalYoseph avatarRadicalYoseph
We were discussing Ben Carson, pyramids, corpses, SoFlo, and Nekro's fetishes in the Discord chat if anyone wants to know what it's like down there.
lewness avatarlewness
Nintendo just sent me an email to say "Congrats on your new Wii U!". It wasn't new it got fucking FRIED and now all my stuff's gone after repairs - I was in Chapter 9! Chapter 9! 70+ hours on XCX! And that's just one game! I was- *walks off ranting*
JPF720 avatarJPF720
Bravo Undertale, bravo.
SpielerDad avatarSpielerDad
The most depressing Valentine's Day song ever, courtesy of Ole Blue Eyes.
PappaBear avatarPappaBear
I love my Elgato HD60
PappaBear avatarPappaBear
I'm doing a Jackbox Party games stream this afternoon/evening at 6PM EST. Would love to have the DToid community come join in! https://gaming.youtube.com/watch?v=axZGgeTepzs
TheKodu avatarTheKodu
It's Alcohol day. I've had Alcohol. Here have a page to hire Anita Sarkeesian for public appearances or speeches only $10K a time http://speakerpedia.com/speakers/anita-sarkeesian?from=speakear-sidebar
EdgyDude avatarEdgyDude
Irony: over 9000!. The same UN with staff distributing child porn, Saudi Arabia heading its Human Rights Council and troops accused of rape wants to school Japan on their treatment of women in videogames. You can't can't make up this stuff.
Solar Pony Django avatarSolar Pony Django
So I got my game recorder. That's good! But I ordered the wrong one. That's bad. So just gotta send back to Amazon and order it. Could've sworn on the website it said the HD60 Elgato let you record old games too.
Gamemaniac3434 avatarGamemaniac3434
It just occured to me that given the 99% probablility of there being an update pack to XCOM 2-ala Enemy Within-waiting for a while may be a better option, so that when I do get the game I get it in its optimal form-and on sale, to bring it below 90 total
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My mustache froze while walking home from work. Fun!
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I've discovered Fangamer... This stuff's amazing!
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