The company decided to drop the price of the basic unit to see how well it would perform, but revealed the plan "has resulted in a smaller than desired increase in sales at this stage." The system is currently on sale for £189.95, as opposed to Nintendo's £249.99 MSRP.
Other UK retailers are apparently fed up with Nintendo's lack of communication, with stores wanting a price drop across the board but finding that the Wii U maker's silence is "deafening." According to one unnamed store, "They've got to do something otherwise it is GameCube all over again."
The Wii U has struggled to find a foothold since it launched late last year, with Nintendo itself admitting it needs to do better with its promotion of the system. Whether a price drop will help remains to be seen, but it certainly worked wonders for the 3DS.