Think you know the more about the Ultimate Fighting Championship than any of your Xbox Live friends? Starting December 1, you will be able to put your mixed martial arts knowledge to the test when the UFC on Xbox Live superman punches its way onto the dashboard.
Meeting with Mike Mahar, producer of UFC on Xbox Live earlier this week, I was given the tour of this new, exciting service and the answer to my question. As I stated above, UFC on Xbox Live at its core is just one more device to access the latest live UFC PPV event. If this was all the service offered, most would be satisfied -- especially those, like me, without cable -- but Microsoft isn’t content with just being another PPV avenue. What they want to be is the one-stop shop, the “ultimate fight center” for UFC fans around the world.
To help secure that everyone using the app has the best UFC PPV experience, Microsoft also plans to have reachable customer service reps to contact in case of performance issues. UFC on Xbox Live will have an easy to read widget that can be pulled up on the fly for users to relay information such as current framerate, bandwidth, and bitrates quick and efficiently to solve whatever the performance issue may be.
This app is so much more than watching PPV through your Xbox. The amount of interaction that will be present at launch is already enough to separate itself from the same old cable PPV experience, but Microsoft is not set on delivering just an adequate experience. Whether you're a fan or not of the UFC and MMA in general, what Microsoft is doing here is exciting for both the Xbox and the future of online entertainment.
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