There's no denying that electronics giant Sony has the art of branding down pat. They're still using the name Walkman for various products afteralmost 30 years, and we still know what it means (for the most part). Now it looks like they may be using one of their most popular brand names for cellular phones in the future.
So far, everything with the PlayStation name has represented a gaming device, but Shack News says to expect a PlayStation Phone from Sony Ericsson.
"It's obviously something that we're looking at but right now I can't really comment," said Sony Ericsson's Peter Ahnegard to Pocket Gamer, before stirring the mill further: "Before Christmas, certainly... but exactly which Christmas I can't confirm!"
If we eventually do see a PlayStation Phone, it would not be the first time phones have had a Sony brand name attached. Walkman, Cybershot, and Bravia names have been applied to other models, but you have to wonder what a PlayStation Phone would really be.
"Up until today we haven't felt we could launch a PlayStation phone because it wouldn't be recognised as a true continuation of that brand of products," added Ahnegard. "We're not launching a brand of handset simply because we can, but because we can lead up to the expectations of the consumer."
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