There's no denying that electronics giant Sony has the art of branding down pat. They're still using the name Walkman for various products after almost 30 years, and we still know what it means (for the most part). Now it looks like they may be using one of their most popular brand names for cellular phones in the future.
So far, everything with the PlayStation name has represented a gaming device, but Shack News says to expect a PlayStation Phone from Sony Ericsson.
"It's obviously something that we're looking at but right now I can't really comment," said Sony Ericsson's Peter Ahnegard to Pocket Gamer, before stirring the mill further: "Before Christmas, certainly... but exactly which Christmas I can't confirm!"
If we eventually do see a PlayStation Phone, it would not be the first time phones have had a Sony brand name attached. Walkman, Cybershot, and Bravia names have been applied to other models, but you have to wonder what a PlayStation Phone would really be.
"Up until today we haven't felt we could launch a PlayStation phone because it wouldn't be recognised as a true continuation of that brand of products," added Ahnegard. "We're not launching a brand of handset simply because we can, but because we can lead up to the expectations of the consumer."
[Via Shack News -- thanks, Justin]
Dale North is Destructoid's Editor-In-Chief, a founding editor, and specialist in Japanese gaming. An accomplished musician, Dale was reporting from Japan during the earthquakes of 2011. Luckily, he got the fuck out alive and is home in America now with his wife and beloved corgi, Einstein. Dale is also a co-founder of Destructoid's sister anime site
Japanator. Likes Corgis, Sega Saturn, PSP, iPhone, Photographic tools.
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Contest:
4:45 PM on 08.28.2007
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O RLY? LIEK TEH PS3'S EXPEKTATIONZ? FAIL.
Like I always say...Their Halo Is Killzone.
Why would I want one, with iPhone out? Case closed.
This is going to be a terrible idea.