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Porn ads in game magazines show lack of morality? photo

UK gaming magazines are full of ads for porn, sex toys and dirty phone lines. Anybody who has bought an Imagine-published mag will tell you that they are, in fact, the best bits. However, one British father disagrees with this time-honored tradition, going so far as to send his daughter on a "sting" operation to uncover the sale of this sick filth.

"My eight year old daughter walked in ... On the lower shelf she picked out several magazines including Play (a Sony PlayStation 3 Magazine) and 360 (a Microsoft Xbox 360 magazine) both of which are published by Imagine Publishing," says the father, who calls himself Mayhem online. "Neither of these titles had an 18 or 15 certificate on them [Mayhem seems to think books have age ratings on them, usually]. She also picked up several Future Publishing magazines and Dennis Publishing magazines.

"She then proceeded to the check out were a young girl of about 19 years old had a quick look at the magazines and then scanned them in. My daughter then handed over the money and then walked out after saying thank you, and handed the magazines to me. After a quick look through all the magazine I found that only Imagine Publishing had any sort of pornography contained within them ...
 
"So over all its been a interesting day finding out that such a major publisher (Imagine Publishing) has no morals when it comes to making money, even if it means serving up pornographic content to children that may read their magazines ..."

That's when Mayhem realized he could keep sending his daughter into places to buy pornography for him. Now he's much happier.








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Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize. Likes PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3 Meet the rest of the team



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34 comments | showing # 1 to 34
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shawn is boring's Avatar - Comment posted on 08/11/2009 14:43
shawn is boring
What a cunt
Sam Spectre's Avatar - Comment posted on 08/11/2009 14:44
Sam Spectre
How else is she supposed to blow her load?
GameraTheGreat's Avatar - Comment posted on 08/11/2009 14:45
GameraTheGreat
"Play" is a Sony magazine? When did that happen?
Roager's Avatar - Comment posted on 08/11/2009 14:45
Roager
Just wait, soon we'll hear stories about British couples breaking up over it.

"I only read it for the articles, I swear!"

lulz.
Sean Daisy's Avatar - Comment posted on 08/11/2009 14:46
Sean Daisy
"And then she bought a copy of the Daily Star, and there was tits and arse all over the show! I could barely contain my shameful erection!"
Elsa's Avatar - Comment posted on 08/11/2009 14:47
Elsa
I guess it all depends on how explicit the ads are in their advertising... one could also pick up most any well respected newspaper and check out the classifieds... and also find "ads for porn, sex toys and dirty phone lines"... and even the phone number of a lovely lady or gentleman who'll come to your home and give you a massage!
D-503's Avatar - Comment posted on 08/11/2009 14:50
D-503
People still buy gaming mags? Why?
Dickey's Avatar - Comment posted on 08/11/2009 14:51
Dickey
@D-503: Cause there's no internet on the subway.
CALkulon's Avatar - Comment posted on 08/11/2009 14:51
CALkulon
Imagine Publishing also publishes GamesTM, no crap like that in it.

Mainly because it's actually a good mag.
Roager's Avatar - Comment posted on 08/11/2009 14:51
Roager
@D-503:
Cuz there's porn ads.
Darren Nakamura's Avatar - Comment posted on 08/11/2009 14:55
Darren Nakamura
Are the ads themselves pornographic, or are they just ads for pornography? While both are a bit shady in what ought to be a respected publication, but there's a huge distinction when carrying out a faux-experiment like this.
JamnOnTheOne's Avatar - Comment posted on 08/11/2009 14:55
JamnOnTheOne
On the one hand, having ads of a particular type in a magazine that can be purchased and read by children is not ideal. On the other hand, the same magazine is read by an older audience.

I wouldn't go far to say lack of morality, rather "poor taste".

"one could also pick up most any well respected newspaper and check out the classifieds... and also find "ads for porn, sex toys and dirty phone lines"... and even the phone number of a lovely lady or gentleman who'll come to your home and give you a massage!"

That's different. How many children pick up a copy of USA Today or the Boston Globe with their allowance money?
kevinski's Avatar - Comment posted on 08/11/2009 14:56
kevinski
I bought the issue of Retro Gamer (a UK magazine) that features Castlevania: Symphony of the Night, and I must say that I was shocked at the ads on the last few pages of the magazine. It's not as though I'm disgusted at what I saw based solely on the content, but - rather - the fact that it was in a gaming magazine.
Roager's Avatar - Comment posted on 08/11/2009 15:01
Roager
@kevinski:

Because, as we all know, gamers are born without genitals, let alone sex drives.
Jon B's Avatar - Comment posted on 08/11/2009 15:12
Jon B
So, does this mean the Daily Sport is A-OK for kids?
Markusdragon's Avatar - Comment posted on 08/11/2009 15:13
Markusdragon
I think it shows a desperation to make money, and a willingness to take any advertising that's been offered.
CRAZYAPE69's Avatar - Comment posted on 08/11/2009 15:13
CRAZYAPE69
what else are 13 yr olds gunna wank over?
Soulwax's Avatar - Comment posted on 08/11/2009 15:15
Soulwax
There's nothing more exciting than finding a colour-faded porno mag in the bushes.
Ganjookie's Avatar - Comment posted on 08/11/2009 15:17
Ganjookie
internet pr0nz?
Onlineatron's Avatar - Comment posted on 08/11/2009 15:19
Onlineatron
'Mayhem seems to think books have age ratings on them, usually'

Jim...you do realise that game magazines tend to have age ratings on them....
AceFlibble's Avatar - Comment posted on 08/11/2009 15:37
AceFlibble
Guitar magazines are worse for it. I've seen actual penis in mouth in the back of Total Guitar and vagina on more than just a few occasions.

Christ, I remember being 12 and thinking Power Playstation was edgy for having Rachel Grant advertising controllers and a four page spread on the Dead Or Alive girls. Thankfully my innocence was spared as I only ever read Future Publishing magazines.
LsTr Of SmG's Avatar - Comment posted on 08/11/2009 15:37
LsTr Of SmG
@ Onlineatron,

I don't know about you but I'm looking through my collection of gaming magazines and only the ones that came with cover discs have age ratings on them...
Elsa's Avatar - Comment posted on 08/11/2009 15:41
Elsa
Jamn... no need for kids to waste their allowance money... many households get daily delivery of newspapers... kids can usually find one in the livingroom.

As I said, it depends on the advertisements... if they are mostly text - these can be found everywhere. If they are of a more graphic nature with explicit photos - then I can understand the potential problem.
Mr Wrighty 987's Avatar - Comment posted on 08/11/2009 15:58
Mr Wrighty 987
PSM3 talk about this on a podcast once before saying they were working on getting rid of them but this was last year and I'm sure Imagine Publishing do have 15 age rating on them.
Nathaniel607's Avatar - Comment posted on 08/11/2009 16:06
Nathaniel607
kevinski, I get retrogamer (although mine are newer than the one you got) and I've never seen a speckle of porn, the closest being adds for toys of video game characters with huge tits.

I find RG's adds very appropriate; all for gaming (and sometimes film) related things.

I, for one, don't see the point of porn adds in gaming magazines... if someone wanted porn, they could just buy a PORN mag
HiddenAHB's Avatar - Comment posted on 08/11/2009 16:13
HiddenAHB
What was in that magazine?
It was just a girl with barely visible bikini(wich is acceptable) or a fat woman having sex with a mutant goat?
Jack8274's Avatar - Comment posted on 08/11/2009 16:34
Jack8274
Can we get some scan's of these ad's? Can't give up a easy opportunity for free porn.
Nerdy Suit's Avatar - Comment posted on 08/11/2009 16:38
Nerdy Suit
Did anyone else formerly subscribe to EGM and then get Maxim when it was cancelled?

Now that was screwed up.

For me it was fine...I'm 28-years-old...ok...cool. But I was imagining some 12-13 year-old boy that started receiving Maxim after his EGM was canned.

Yes, I know that 12-13 year-old boys have seen much worse than Maxim by that age. But as a parent, I would still be absolutely pissed at whomever was in charge of making that idiotic decision for sending my kid a magazine like that.
Discarded Couch Sandwich's Avatar - Comment posted on 08/11/2009 17:03
Discarded Couch Sandwich
I've actually been asked my age to buy NGamer magazine before, and that has absolutely none of the content or the ad's described in this article.

Also, last time it happened I was five years older than the age I needed to be to buy the magazine. I'm either devilishly handsome or the clerk was a bit thick. Probably both.
Vingarian's Avatar - Comment posted on 08/11/2009 17:44
Vingarian
"Neither of these titles had an 18 or 15 certificate on them [Mayhem seems to think books have age ratings on them, usually].


First of all, I wish people would not call magazines 'books'. They're not freaking books! They're magazines!


Secondly, uhhh yeah - magazines DO come with age ratings, depending on the content. At least, here in Australia and I'm betting they do in the UK.
Kalmah's Avatar - Comment posted on 08/11/2009 17:52
Kalmah
It's almost as bad as it showing Manswers right before GTTV starts. My DVR being a stupid piece of shit, as well as the show schedules being a piece of shit, records a good 5-10minutes on Manswers first before it begins GTTV. So my little brother or cousins come over and they want to check out some latest news on GTTV the first thing they witness is a woman breaking cans with her giant bazookas or dramatizations of whores, scandily clad women, and sex. Don't forget the most ANNOYING announcer in TV history.
Markusdragon's Avatar - Comment posted on 08/11/2009 18:35
Markusdragon
"Secondly, uhhh yeah - magazines DO come with age ratings, depending on the content. At least, here in Australia and I'm betting they do in the UK."

Uhhhh... No. No we don't. Coverdiscs are rated by the BBFC if they're DVDs or contain demos of 15 or 18-rated games, but magazines that aren't explicit pornography have no age limitations to speak of.
alex1314159's Avatar - Comment posted on 08/11/2009 19:24
alex1314159
while I disagree with the aforementioned man's approach to the subject, I think that such adverts say a lot about what they think o their customers and I believe they are unnecessary.
Sean Daisy's Avatar - Comment posted on 08/12/2009 03:05
Sean Daisy
@Vingarian I live in England and magazines without cover discs are not age-certified.

Our biggest selling newspaper, "The Sun", has a pair of tits on Page 3. "The Daily Star" and "The Sport" usually have an ex-Big Brother contestant with her tits or arse out. None of these are age-certified.

I subscribe to two games magazines, GamesTM and Edge, and there isn't a shred of porn or porn ads in them.
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