Need For Speed: Rivals had a new Career Mode unveiled today at Gamescom: undercover cop. Playing as a cop is nothing new in the series, but this is the first time you can play as one undercover. Not much was detailed about the actual gameplay differences of the mode, but there is a fancy non-gameplay video to watch.
Personalization was also mentioned, with "millions of options" to make your car as bling-bling as possible. Wait, no one says bling anymore right? In that case, you can make your car as #swag as possible. Much better worse.