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PlatinumGames' Inaba on appealing to the Western audience photo

PlatinumGames is busy at work for Sega, creating Madworld and Bayonetta, two new games that seem to have universal appeal. Studio head Atsushi Inaba says that some of the challenge in creating these new titles is getting over a weakness in Japanese game development: creativity. He feels that some Western influence can help his new studio.

"In Japan, just as a culture, we are very detail-oriented, and customer service-oriented, so it is natural that we develop games that are very detailed, and very precise," says Inaba. "But I believe that Japan may not have ever been the most creative group."

"Japan had always been good at taking advantage of what was available within the technology of the consoles that were available then, and worked best within the restrictions... So, going forward, I believe that Japan needs to be more creative, and go beyond what is given."

Inaba even invites Western help on his newest project, Bayonetta: "The current Bayonetta team has many, many great developers, but even then, Bayonetta is a very difficult game to develop, and if there are very capable developers and programmers in the West it would be great if they could come on board."

Do you think Japanese developers could use a little Western influence? Or are they doing fine by themselves? 

[Via Gamasutra]








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Dale North is Destructoid's Editor-In-Chief, a founding editor, and specialist in Japanese gaming. An accomplished musician, Dale was reporting from Japan during the earthquakes of 2011. Luckily, he got the fuck out alive and is home in America now with his wife and beloved corgi, Einstein. Dale is also a co-founder of Destructoid's sister anime site Japanator. Likes Corgis, Sega Saturn, PSP, iPhone, Photographic tools. Meet the rest of the team



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12 comments | showing # 1 to 12
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fallaxdraco's Avatar - Comment posted on 09/10/2008 13:18
fallaxdraco
People and cultures are usually strengthened by outside ideas, as long as they are properly examined. If Inaba can take the best of western game design (innovation) while avoiding the worst(obsessively catering to the lowest common denominator) then he will have a much stronger product for it. I could name some western developers that could really use some Japanese attention to detail as well.
kepler's Avatar - Comment posted on 09/10/2008 13:25
kepler
I think there is a western influence in that pic up there. She looks like Sarah Palin...and acts like her too by the looks of it.
Gen Eric Gui's Avatar - Comment posted on 09/10/2008 13:32
Gen Eric Gui
Eastern Devs made Silent Hill 1-4. Each one did something different with the survival-horror genre, and while not everythignt hey tried worked, in general the series is held as the pinnacle of the genre because of the team's creative use of pyschological fears and dream-like symbolism.

The two Western developed games in the series, Origins and Homecoming, are nothing but rehashes of the most popular parts of the original Japanese games. To the point where they are actually completely ignoring the meanings and power inherent in the original uses of the characters/devices just to make a cool impression.

What was that about Western Devs being more creative again?
atastysammich's Avatar - Comment posted on 09/10/2008 13:33
atastysammich
Eh, why not. Some of gaming's more memorable creations are the result of East Meets West. Sonic the Hedgehog 2 comes to mind. Not that the regional mindsets haven't come up with something cool and different once in a while, mind you.
NobodysDream's Avatar - Comment posted on 09/10/2008 13:34
NobodysDream
Creatively, Japanese developers are almost universally bankrupt. All the character designs are completely identical and androgynous, 90% of the games are stale and cliched RPGs, and the control schemes always feel like they were designed by men with unnatural and innumerable appendages. I remember hearing Takashi Murakami speak on how the Japanese people have become intellectually castrated as a culture, and had what he called "a disdain for originality".

I honestly can't remember the last time I was surprised by a Japanese game, with the exception of Hideo Kojima's and Suda 51's apeshit productions. Inaba has a damn good history, and if more Japanese designers were like him, maybe Japan's game industry wouldn't be so stale.
chuckles's Avatar - Comment posted on 09/10/2008 13:40
chuckles
The Japanese are plenty creative, Miyamoto and Kojima are proof of that. But I still think that collaboration is always good and would help Bayonetta avoid becoming a DMC-clone with boobs.
Brilliam's Avatar - Comment posted on 09/10/2008 13:44
Brilliam
+1 BAYONETTA = SARAH PALIN like whoa. holy shit.
Pacopaco's Avatar - Comment posted on 09/10/2008 13:58
Pacopaco
The Japanese entertainment industry has a VERY intense way of finding something that works and copying, copying, copying, and copying it well beyond the point where the idea has become a cliche. If you think the U.S. entertainment industry grinds ideas into the ground (and it does), the Japanese are several times worse. This includes even acting as anyone who has seen a fair share of Japanese acting in TV dramas, films, anime, and video games should be able to pick out a number of techniques that are constantly reused. It's almost as if actors are all given the same step-by-step "guide to Japanese acting."

Of course, there will always be exceptions no matter what country you are in and Japan is certainly no exception. There are a number of excellent works that come out of every corner of the Japanese entertainment industry--it's just that the rest of the industry is significantly more narrow-minded when it comes to creativity.
Pacopaco's Avatar - Comment posted on 09/10/2008 14:12
Pacopaco
@MotoRobo

But let's be fair, it'd be a serious pain if all anime character designs had to be significantly different from one another when there are so many different works out there. I personally think there is more subtle variation in character design from one series/film to the next, but I definitely get what you're saying.
SourGr8pes's Avatar - Comment posted on 09/10/2008 15:36
SourGr8pes
It's good to see guys like Inaba and Suda51 looking to shake up a creatively stale industry. Japan's games industry has been stuck in a culture of rehash for years now, just like the US's film industry.

These guys should take a note from Bethesda, whom ignored fan input while creating Fallout 3. With the greatest fear of Japanese developers being angry vocal nerds on 2ch, it almost seems like they don't *want* to change. To stay in the same rut, and reuse the same systems over and over again
An example I cite would be the new Dragon Warrior for DS, which was originally slated to be a real-time battle system. The original screens I saw of it reminded me of Secret of Mana, but angry 2ch nerds bitched and bitched, and got it turned back to turn based.
Cowboy TTop's Avatar - Comment posted on 09/10/2008 15:41
Cowboy TTop
This is very similar to what the chap from Capcom was saying earlier today. Most of the japanese are flogging so many old ideas and concepts to death (dare I mention FF series).

And this is why I believe a little mixing of east and west may be way of helping japans creativity more. That's why I'm happy with Sega and Capcom for their efforts in doing so, with some western developers.

Its true, the west is influenced by the east and vice versa. I'd like to see more of what the japanese create, when given the likes of PSN, XNA and Wiiware to use. These are cheap methods of trying new fresh ideas out. But when I see Square Enix pushing out more FF on Wiiware, it really annoys me, because we all know they could do something new and original, but choose not to, because its easy money and not much effort.

Now because Square Enix are like large kings in japan, many medium and smaller japanese developers will try to emulate their success in similar product. Bravo to those, that break the cookie cutter.

Western influence will bring its own rewards, that the japanese will learn from, while not compromising the greatness of japanese character design etc. Lets face it, the japanese do have better all round artists, because manga, pop and game art are heavily imbedded in their everyday culture. They have so many good artists to call on with many differing styles.

I'd like to see more mature japanese character designs in japanese games though, like more Toshihiro Kawamoto, Ryuichi Ikegami or Takehiko Inoue (Lost Odyssey). That would be a good step forward.

I'll look forward to playing Platinum's games.
Batthink's Avatar - Comment posted on 09/10/2008 16:43
Batthink
Answer: They are doing fine by themselves.
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