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Pitchford finds publishers too focused on multiplayer photo

Multiplayer is a big deal these days, to the point where even a game focused on a single-player narrative feels the need to shoehorn some online component into the mix, regardless of whether or not it works. Gearbox CEO Randy Pitchford has criticized this, because every now and then, he's awesome. 

"Let’s forget about what the actual promise of a game is and whether it’s suited to a narrative or competitive experience," he mused. "Take that off the table for a minute and just think about the concept-free feature list: campaign, co-op, how many players? How many guns? How long is the campaign?

"When you boil it down to that, you take the ability to make good decisions out of the picture. And the reason they do it is because they notice that the biggest blockbusters offer a little bit for every kind of consumer. You have people that want co-op and competitive, and players who want to immerse themselves in deep fiction. But the concept has to speak to that automatically; it can’t be forced. That’s the problem.

Pitchford used Dead Space 2 as a specific example, adding: "It’s ceiling-limited; it’ll never do 20 million units. The best imaginable is a peak of four or five million units if everything works perfectly in your favour. So the bean counters go: ‘How do I get a higher ceiling?’ And they look at games that have multiplayer.

"They’re wrong, of course. What they should do instead is say that they’re comfortable with the ceiling, and get as close to the ceiling as possible. Put in whatever investment’s required to focus it on what the promise is all about."

As someone who totally supports the concept of the single-player game, I have to agree with Pitchford here. Of course, I'd love to see Gearbox practice what Pitchford preaches. As great as Borderlands is, it felt a bit flat in terms of character, and I feel that the faux-MMO vibe was to blame. I'd love to see the studio focus on crafting a good story with that series, personally.

Pitchford Bemoans Multiplayer Obsession [Edge]








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32 comments | showing # 1 to 32
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Astalano's Avatar - Comment posted on 04/05/2011 12:23
Astalano
I can't think of a Gearbox game that DOESN'T have multiplayer.
Cynical Gamer's Avatar - Comment posted on 04/05/2011 12:25
Cynical Gamer
Yeah I hate how every game gets dumbed down just so it can have multiplayer.
chefkilledmeat's Avatar - Comment posted on 04/05/2011 12:26
chefkilledmeat
I am not sure who does the pics that lead after the title of each thread you guys at D-toid start...but that non blinkable wide eyed, jack-o-lantern mouth with nugget tooths and squishy looking tongue mapped onto a REAL face is getting STALE! I think you guys are over dosin...err...I mean over using it!
Caitlin Cooke's Avatar - Comment posted on 04/05/2011 12:27
Caitlin Cooke
I think his face is beginning to move...
Elsa's Avatar - Comment posted on 04/05/2011 12:28
Elsa
I do tend to like games that focus on one aspect or the other. I love that MAG and Warhawk only had online. They made the online a solid experience and didn't waste time on a single player component.
Alternatively I love games like Oblivion.... hundreds of hours of gameplay for when I don't want the company of real people.
tuoman's Avatar - Comment posted on 04/05/2011 12:34
tuoman
Ha, Pitchfords getting the Kotick treatment? What'd he do?
Extra Crispy's Avatar - Comment posted on 04/05/2011 12:35
Extra Crispy
I agree with the Dead Space argument though. I loved the first one. When I do get the second, I don't plan on touching the multiplayer, because it's not something I want in my surival-horror.
meteorscrap's Avatar - Comment posted on 04/05/2011 12:35
meteorscrap
My problem with multiplayer being a focus for games is simple: Sooner or later, that component will no longer be available. For me, a game pretty much needs to have a solid single player or at least, split-screen multiplayer component. In a decade if a friend plucks a game off my shelf and asks what it's about, I want to be able to do the same thing I do with my PS2 games, PS1 games, SNES games and NES games and just put it in and show them.

Don't get me wrong. Certain titles manage to capture my attention anyway, Monday Night Combat jumping to mind right off, but for the most part I prefer single player.
OneRed's Avatar - Comment posted on 04/05/2011 12:38
OneRed
Ditch big publishing, problem solved. I'd happily take a step back for one generation if it meant getting the power to make quality creative and diverse games back in the hands of the developers. This generation has done almost nothing for me anyway.
Tarlol's Avatar - Comment posted on 04/05/2011 12:40
Tarlol
I agree with him. But I don't think the terrible multiplayer hurt the excellent Dead Space 2 much.
The Knight of Cydonia's Avatar - Comment posted on 04/05/2011 12:40
The Knight of Cydonia
Right guys... Three hour campaign and 'epic' ending. Then the focus! MULTIPLAYER!! RAA. Now rinse and repeat for 3 or 4 games and your minted- seem familiar?
Occams electric toothbrush's Avatar - Comment posted on 04/05/2011 12:41
Occams electric toothbrush
The Dead Space multiplayer wasn't necessary to me. I just wanted the single player experience, which was something I thoroughly enjoyed. I do feel like some of these games add the multiplayer to boost sales which is a real shame. S'pose there has to be a balance between including everything to make a great game and making money.
dr spaceman's Avatar - Comment posted on 04/05/2011 12:47
dr spaceman
i get that some games don't naturally work for multiplayer, but it makes sense to me in this internet-social world of ours that developers and publishers want to include some sort of multiplayer component. and usually, the more they try the better they'll get at working it in. there will still be games that force it, and there will still be games that are just shitty.... but i look forward to more games that have great single AND multiplayer modes. only a few now, but those are my faves.
PhilK3nS3bb3n's Avatar - Comment posted on 04/05/2011 12:50
PhilK3nS3bb3n
ALIENS COLONIAL MARINES NEEDS IT! Actually that just needs to come out. FUCKING PLEASE
Gene Starwind's Avatar - Comment posted on 04/05/2011 12:53
Gene Starwind
He's right - Dead Space 2 was a good game but multiplayer was stupid and you have to wonder how much better of a game it would have been if they would have focused that attention on making the single player better.
OneRed's Avatar - Comment posted on 04/05/2011 12:54
OneRed
The Knight of Cydonia is right, resources have to be divided up when multiplayer is added, and areas that could have gotten more focus do not. This whole "it doesn't matter to me because I don't care about multiplayer" is a cop out, the tacked on multiplayer components to games cost money and effect the entire gaming landscape.

You spend more money tacking on multiplayer to a game that doesn't need it hoping that it will become a big enough hit to recoup those costs, but how often does this actually happen? It's a culture of overproduction, throwing more and more money into pits and hoping more than what they tossed in comes flying back out. Wonder why production costs are too high to produce diverse games anymore, if you don't have a budget you can overproduce the product with, you may as well give up and develop an iPad game.
jawshoeuh's Avatar - Comment posted on 04/05/2011 13:02
jawshoeuh
i'm a single player hep cat all the way. multiplayer used to excite me more, but even then it just felt like icing on the cake. single player has always been the meat and potatoes for me.

mmm meat and potatoes and cake
SpacemanRoo's Avatar - Comment posted on 04/05/2011 13:08
SpacemanRoo
I'm all for sone more single player only focused games. I didn't mind the tacked in multiplayer if Dead Space 2(in fact I enjoyed it occasionally) but if the multi is the majority of the game with a half assed single *coughgearshalocough* they were ether off not making a singleplayer to begin with.
Lazyman's Avatar - Comment posted on 04/05/2011 13:10
Lazyman
I agree with him. But lets face the facts the publishers push multilayer on most games. They need dlc and map packs, Most publishers wont even pay for a single player games anymore.

I recently read a blog post from Lars from Larian studios the guys that made the divine divinity series. He pitched two ideas for new rpgs and barely secured funding.He also wanted to make a huge open world rpg and the publishers wouldn't fund it.

They wanted online play and of course the hated word dlc. He didn't. He wanted to make a good singleplayer game with new tech. They didn't understand denied him instantly.
K-NESS's Avatar - Comment posted on 04/05/2011 13:15
K-NESS
Not every game needs multiplayer exam. ALAN WAKE,METRO 2033,LOST ODDYSEY,OKAMI,NINJA GAIDEN,GOD OF WAR SERIES etc...

Am I the only one that enjoys single player experiances? I'm tired of devs worrying more about multiplayer more than single player+story stop forcing multiplayer into every fucking genre and franchise some are meant for it some are just forced and result broken game.

End rant
The Cast's Avatar - Comment posted on 04/05/2011 13:22
The Cast
@ Lazyman Where are the managers who understand money & gaming? Who hired them to begin with? Are they really a rare breed?

@ SpacemanRoo That's the thing though, would any of them be as successful without the singleplayer to begin with?
The Cast's Avatar - Comment posted on 04/05/2011 13:22
The Cast
That's the other thing that bugs me: why do they always advertise the SP? If the MP is what makes people play the game, why not advertise that?
Jawmuncher's Avatar - Comment posted on 04/05/2011 13:43
Jawmuncher
I agree jim about the Borderlands.
Also I agree about the MP as well.

Both Dead Space 2 and Bioshock 2 didn't need multiplayer and in the end they really didn't add much to it. I doubt anyone actually went and decided to buy either game for the MP.
Baines's Avatar - Comment posted on 04/05/2011 14:54
Baines
Borderlands started with the idea of four player multi-player, even when it only had three character designs. Multi-player support was also connected with the gun system, with the idea of being able to trade guns as well as seeing what others obtained. It isn't a case like the Dead Space 2 example, where people went "We can make more money if we add multiplayer to this single player game."

That doesn't change that Borderlands is a bit weak in story. Nor does it change that its "millions of combinations of guns" wasn't the kind of variation originally hyped, but rather just very minor number differences on a very small set of basic weapons (with a few unique weapons thrown in). But Borderlands didn't suffer because it was made multiplayer, it was always meant to be multiplayer. It suffered mostly because Gearbox just wasn't that great in making it. (Although I wonder what involvement the bean counters had with the change in its art direction, whether they were for or against the move to cel shaded.)
Spaz's Avatar - Comment posted on 04/05/2011 15:20
Spaz
I would say he took the words right out of my mouth, but that bastard used more fancy words then I would have used :).
KingSigy's Avatar - Comment posted on 04/05/2011 16:38
KingSigy
Every Gearbox title has shoehorned MP, except the PC port of Halo. Infact, their only great SP game is Brothers in Arms.
ZilorZilhaust's Avatar - Comment posted on 04/05/2011 17:01
ZilorZilhaust
Funny, some of my best times playing Borderlands was co-op with my cousin.
qlum's Avatar - Comment posted on 04/05/2011 17:53
qlum
games like bioshock and deadspace don't need multiplay and the multiplayer they have doesn't add much to it on the other hand games like battlefield really don't need a singleplayer campaign the one in bad company 2 for example was fun but really didn't add much to the game.
TXYeti's Avatar - Comment posted on 04/05/2011 18:02
TXYeti
Agreed, but if it does not prove to be a financially viable strategy in the long term publishers will stop doing it anyway. They're not spending more on production and support to rile up the "omg multipler sux" gamers just for the fun of it. If it "keps the disc in the tray longer" and sells more DLC, well...

Also, I may have never disagreed more than with your sentiments on Borderlands. Story? What? That game is about dicking around, finding loot and shooting things over and over with buddies online, with drop-in-drop-out ease. No one cares about those characters or a meaningful story -- that's not why they played the first one.
WarZombie's Avatar - Comment posted on 04/06/2011 01:02
WarZombie
I don't mind a multiplayer-only game if it doesn't pretend it cares about single player. Case in point: MAG. Completely focused on multiplayer, and it was one of the most praised games of last year. Letter to all developers: If you're going to make a multiplayer-focused game, then make one. Don't shoehorn single player in there for the fuck of it. This also works vice-versa, hell, just look at BioShock and Mirror's Edge, two excellent single-player only games. I can only imagine how much better Homefront would've been if it would've focused solely on the multiplayer with the Korea/USA thing as a mere backdrop, priced at $40.
D Chap's Avatar - Comment posted on 04/06/2011 09:43
D Chap
Yep, I agree with him 100%
FunkzillaBOT's Avatar - Comment posted on 04/07/2011 11:57
FunkzillaBOT
They just won't let it go, it's ridiculous. Most people don't care about multi-player and the ones who do, already have their favorite game they play specifically designed for that purpose -- Gears, Halo, CoD4. Everything else is a waste of everyone's time.
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