Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Aliens: Colonial Marines  



Pitchford encourages Aliens: Colonial Marines PR tactics


12:15 PM on 07.01.2013
Pitchford encourages Aliens: Colonial Marines PR tactics photo



Randy Pitchford is far from ashamed that Aliens: Colonial Marines looked nowhere near as good in real life as it did in highly scripted showcase demos, going so far as to encourage the industry to do it more. According to the Gearbox CEO, the only alternative is to never talk about a game. 

Apparently, "being truthful" hasn't yet presented itself as an option.

"A false demo created after product was finished would be dishonest," Pitchford said, defending himself from criticism on Twitter. "To share intent with work-in-progress should be encouraged! The alternative is to never discuss any upcoming game until it is completely finished and available for purchase."

"Please compare E3 demos for HL2, Starcraft 2 and GTA 3 to final. There are *still* people bitching about differences in each. Would you deem a creature/vehicle/mission demonstrated not in final game as incomplete product (as in each case mentioned)?"

Even this late in the year, Pitchford still seems to struggle with the problem people found in Colonial Marines' pre-release presentation. He doesn't acknowledge that, months after release, trailers and screenshots were still totally unrepresentative of the final product. He doesn't see an issue with foisting production onto lesser studios while still claiming credit publicly. Most importantly, he doesn't understand that other games show actual work in progress.

Gearbox did not show us work in progress -- it released a work in progress and charged $59.99 for it.





Aliens: Colonial Marines and AVP 2010 are back on Steam after a snafu photo


Sega outs Gearbox for lying in Aliens: Colonial Marines case photo


Sega agrees to settle in Aliens: Colonial Marines lawsuit photo


Gearbox thinks it should be dropped from the Aliens: Colonial Marines lawsuit photo


Now Bloody Playing: Aliens: Stasis Interrupted Part 4 photo


Now Bloody Playing: Aliens: Stasis Interrupted Part 3  photo


Now Bloody Playing: Aliens: Stasis Interrupted Part 2 photo


Now Bloody Playing: Aliens: Stasis Interrupted photo


Aliens: Colonial Marines 'Stasis Interrupted' out now photo


Aliens: Colonial Marines campaign DLC uncovered photo


Aliens: Colonial Marines Updates, Screenshots, & Videos







Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.





timeline following:
Aliens: Colonial Marines



1:30 PM on 01.09.2015
Aliens: Colonial Marines and AVP 2010 are back on Steam after a snafu

Last week, Steam removed Aliens: Colonial Marines and Alien vs. Predator 2010. Speculation arose as to why it happened -- was it because of all the Colonial Marines drama at Gearbox in the past, or is it because of ...more



2:45 PM on 09.04.2014
Sega outs Gearbox for lying in Aliens: Colonial Marines case

Sega has released a statement placing the majority of the blame for the misrepresentation of Aliens: Colonial Marines to customers firmly on Gearbox, especially Gearbox CEO Randy Pitchford. Sega has alleged that Gearbox did i...more



1:00 PM on 08.13.2014
Sega agrees to settle in Aliens: Colonial Marines lawsuit

Sega of America has tentatively agreed to pay out $1.25 million to settle a class-action suit brought against it and Gearbox Software that claimed the two companies falsely advertised Aliens: Colonial Marines by using fake ga...more



11:30 AM on 08.01.2014
Gearbox thinks it should be dropped from the Aliens: Colonial Marines lawsuit

Last year a class action lawsuit was filed against Sega and Gearbox accusing the companies that the press demo shown at E3 of Aliens: Colonial Marines was not indicative of the final product and was misleading. Gearbox has re...more



3:30 PM on 07.31.2013
Now Bloody Playing: Aliens: Stasis Interrupted Part 4

In the thrilling conclusion to a rubbish playthrough of a boring campaign, the noble Jim Sterling fights his way through Stasis Interrupted, fighting more Weyland Yutani mercs, having a close encounter with an alien Queen, and giving up on the last bit because it's dumb. It was going on far too long anyway.more



9:30 AM on 07.29.2013
Now Bloody Playing: Aliens: Stasis Interrupted Part 3

Lisbeth is dead, and we continue our boring journey through space with ... some other person! Witness the terror of aliens that stand around waiting to die. Be amazed by Hicks' magic pants! Feel shock at the comprehension of Weyland-Yutani's Danger Ammo!more



10:15 AM on 07.26.2013
Now Bloody Playing: Aliens: Stasis Interrupted Part 2

Hell yeah, I finally gets a gun! After the crawling and dawdling of the first part of Stasis Interrupted, the next slice of Aliens: Colonial Marines action actually gets some action! Thanks for all the watching and feedback on part one! People are really digging this, which is great. Expect more!more



9:00 AM on 07.25.2013
Now Bloody Playing: Aliens: Stasis Interrupted

I woke up slightly before 5am this morning and thought to myself, "You know what the world needs? Another man with an annoying voice talking to himself while playing videogames on the Internet." So it is that I sold out and ...more



6:00 AM on 07.24.2013
Aliens: Colonial Marines 'Stasis Interrupted' out now

One of the dumbest elements of Aliens: Colonial Marines was the sudden appearance of Corporal Hicks, a move that undid the canon of the movies for no real reason other than the desperate need for a recognizable character. Hic...more



8:00 AM on 07.08.2013
Aliens: Colonial Marines campaign DLC uncovered

Aliens: Colonial Marines is getting downloadable campaign content in the near future, with leaked PS3 trophies revealing all. Stasis Interrupted is the name of the DLC, and it'll be part of the Season Pass some people actuall...more




First-person shooter

11:00 AM on 03.26.2015
Dirty Bomb aims high with its focus on hardcore FPS action

The folks at Splash Damage have been busy over the last two years. Since the release of Brink and a stint on Batman: Arkham Origins' multiplayer, they figured it was time to return to their roots with a heavy focus on PC...more



10:30 AM on 03.25.2015
I'm glad that Call of Duty: Advanced Warfare isn't afraid to embrace the strange

Call of Duty: Advanced Warfare got some flak for the whole "Press X to pay respects" debacle, but after the controversy quickly died down, it had plenty of time to shine with an active online community. Although th...more



8:00 PM on 03.24.2015
One of Evolve's monsters gets nerfed in new patch

Evolve is being rebalanced, Turtle Rock Studios revealed today. In response to player feedback, the developer is making a myriad of alternations to the asymmetrical shooter's cast of characters, the most significant of which ...more



View all First-person shooter






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more