Piracy turns indie game into an overnight success - destructoid
Site layout weird? Try Ctrl-Shift-Refresh   |   Report a bug

Piracy turns indie game into an overnight success

4:00 AM on 02.20.2013

An eye-opening retrospective on Anodyne's Pirate Bay promotion

Promoting your indie game on a torrent site may not be a surefire way to success, but it certainly worked for developer Sean Hogan, who promoted action-RPG Anodyne on The Pirate Bay last week. As a result, his game has found a new and wider audience, complemented with video coverage, reviews, and news posts on many major game blogs, including Dtoid.

"The promo bay far exceeded what our sales cycle would have been if we just went on as normal -- sales were dying down around the start of the promo," Hogan wrote in a post-mortem.

For 72 hours, the game's previously unauthorized torrent was promoted to the front page of Pirate Bay along with a link to purchase the game at a discounted $1 minimum. Anodyne pulled in more sales, by a large measure, during the promotion than it had during the previous ten days, culminating in $12,000 split between Hogan and his partner, Jon Kittaka.

"I think everything is much better off now -- revenue, people playing, fans, etc, than we were before the promo," Hogan wrote. "I definitely encourage trying something similar with The Promo Bay if you’re able to."

Anodyne Pirate Bay Promo Post-mortem [Anodyne Devblog]



Get comment replies by email.     settings


Unsavory comments? Please report harassment, spam, and hate speech to our comment moderators

Can't see comments? Anti-virus apps like Avast or some browser extensions can cause this. Easy fix: Add   [*].disqus.com   to your security software's whitelist.


More Anodyne  updates:

review ( ! ) news ( 5 ) galleries ( 3 ) videos ( 3 )

Anodyne is a cool little top-down dungeon crawler with an obvious problem: it isn’t Zelda. Though I would normally feel like a jerk criticizing a small indie title for not stacking up to Nintendo’s legendary series, the game itself forces the comparison, lifting not just the basic gameplay elements of the classic 2D Zelda games, but also various art cues and enemy designs.
Those who currently visit The Pirate Bay will be presented with a curious image. Like McPixel before it, top-down action-adventure title Anodyne has collaborated with the popular torrent site. The message from developers Jon ...








Back to Top