Quantcast
Piracy turns indie game into an overnight success - Destructoid

DestructoidJapanatorTomopopFlixist



Anodyne  



Piracy turns indie game into an overnight success


4:00 AM on 02.20.2013
AnodynePiracy turns indie game into an overnight success photo



Promoting your indie game on a torrent site may not be a surefire way to success, but it certainly worked for developer Sean Hogan, who promoted action-RPG Anodyne on The Pirate Bay last week. As a result, his game has found a new and wider audience, complemented with video coverage, reviews, and news posts on many major game blogs, including Dtoid.

"The promo bay far exceeded what our sales cycle would have been if we just went on as normal -- sales were dying down around the start of the promo," Hogan wrote in a post-mortem.

For 72 hours, the game's previously unauthorized torrent was promoted to the front page of Pirate Bay along with a link to purchase the game at a discounted $1 minimum. Anodyne pulled in more sales, by a large measure, during the promotion than it had during the previous ten days, culminating in $12,000 split between Hogan and his partner, Jon Kittaka.

"I think everything is much better off now -- revenue, people playing, fans, etc, than we were before the promo," Hogan wrote. "I definitely encourage trying something similar with The Promo Bay if you’re able to."

Anodyne Pirate Bay Promo Post-mortem [Anodyne Devblog]

Piracy turns indie game into an overnight success photo







Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.






timeline following:
Anodyne



5:00 PM on 05.03.2013
Review: Anodyne

Anodyne is a cool little top-down dungeon crawler with an obvious problem: it isn’t Zelda. Though I would normally feel like a jerk criticizing a small indie title for not stacking up to Nintendo’s legendary series, the game itself forces the comparison, lifting not just the basic gameplay elements of the classic 2D Zelda games, but also various art cues and enemy designs.more



10:30 PM on 02.15.2013
Zelda-esque Anodyne partners with The Pirate Bay

Those who currently visit The Pirate Bay will be presented with a curious image. Like McPixel before it, top-down action-adventure title Anodyne has collaborated with the popular torrent site. The message from developers Jon ...more





Win your choice of console from Destructoid! in Destructoid's Hangs on LockerDome

Indie

11:45 AM on 08.21.2014
Yatagarasu Attack on Cataclysm delayed until autumn

Yatagarasu Attack on Cataclysm is no longer targeting a summer launch, publisher Nyu Media revealed today. The crowdfunded fighting game now aims to launch sometime this autumn. The word came along with an announcement regar...more



9:30 PM on 08.20.2014
Indie Fund backs minimalistic tactical shooter Due Process

A few minutes into learning about Giant Enemy Crab's Due Process for the first time and all I can think to myself is "How am I only now hearing about this?!" It's a game built on the shoulders of Rainbow Six and SWAT in whic...more



8:00 PM on 08.20.2014
Super III is worth a look for fans of Super Meat Boy

Games like Super III remind me that, no, I haven't had enough pixel-art platformers yet and probably never will. As you'll see in the video above or .gifs on Kickstarter, the main mechanic here is protagonist III's ability t...more



View all Indie






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more