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Phantasy Star Portable 2/Pizza Hut campaign is shameless photo

Deliciously shameless, that is! Phantasy Star Portable 2 is on the way, and Sega has revealed that it will be joining forces with Pizza Hut in order to fill the RPG with pie-based shenanigans. Just take a look at the attached imagery for proof of how tastily tasteless it will be.

A virtual Pizza Hut restaurant will set up shop in the Gurhal Galaxy, where players can buy all sorts of goodies, chief among them being Cheese-Kun (Japanese Pizza Hut mascot) figures to decorate their room with. Equipment items will also be on sale, taking the form of a pizza box shield and a pizza pan weapon. Seriously. 

Of course, it wouldn't be a pizza restaurant without pizzas. Hungry gamers will be able to nab a seafood pizza for 2,500 meseta, cheese & cheese pizza for 1,900 meseta, and a coffee for 1,000 meseta. This has to be one of the most ridiculous examples of in-game advertising I've ever seen. I can't help but applaud Sega's brazen approach.


LAUNCH GALLERY (3 IMAGES)
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35 comments | showing # 1 to 35

phantomile's Avatar - Comment posted on 10/13/2009 12:42
phantomile
I wonder what's in the cheese & cheese pizza.
kauza's Avatar - Comment posted on 10/13/2009 12:43
kauza
Hahahaha this is truly just stupid enough that I can't help but laugh at it.
The Silent Protagonist's Avatar - Comment posted on 10/13/2009 12:43
The Silent Protagonist
Well, if it keeps them from charging online fees this time...

Wasn't the product placement something different for Japan? Like Fanta?
timtheterrible's Avatar - Comment posted on 10/13/2009 12:43
timtheterrible
This is awesome.
PwnanObrien's Avatar - Comment posted on 10/13/2009 12:44
PwnanObrien
Dexter345's Avatar - Comment posted on 10/13/2009 12:47
Dexter345
Um, I think this is hilarious and awesome.
Nortonantivirus's Avatar - Comment posted on 10/13/2009 12:49
Nortonantivirus
Phantasy Star has always advertised like this. PSO (1/2/3/BB) has had different magazines as weapons. Hell, some of the Mags were ads too (Yahoo!, Chao, ect). Sega is just doing what they have always done in the series.
Steel Brotha's Avatar - Comment posted on 10/13/2009 12:50
Steel Brotha
Sad, just sad. The First Phantasy Star Portable was good, now I can't even look this in the eye.
bardock's Avatar - Comment posted on 10/13/2009 12:51
bardock
coffee? with pizza? oh, japan.
Necros's Avatar - Comment posted on 10/13/2009 12:51
Necros
So first Code Geass has Pizza Hut boxes (and Cheese-kun) in practically half of its scenes and now this? Why can't the American Pizza Hut be this awesome? I want that weapon!
nightv's Avatar - Comment posted on 10/13/2009 12:51
nightv
This is the Japanese advert, in Famitus for this Friday they also say that there is another company that has things like this in game. Fans if Evangelion will be happy to know there will also be some other items in the JAPANESE ver. of the game relating to that anime.

If you have played the PSO series as long as I have you will know this is not the 1st time of ingame promotions items, this is normal for Japanese games that are orpg where loot is a big deal.

Pizza hut did this before with a monster hunter promo.
You can see it here: http://www.psphyper.com/psp/monster-hunter-likes-pizza/
project2501's Avatar - Comment posted on 10/13/2009 12:54
project2501
Phantasy Star O/U/P may have advertised this, but the classics never sullied their experience by including immersion-breaking product placement.
jean2317's Avatar - Comment posted on 10/13/2009 12:55
jean2317
Will our weapons be made of pizza as well? ^_^*omnom*
The Silent Protagonist's Avatar - Comment posted on 10/13/2009 13:00
The Silent Protagonist
Product placement can be good when its funny. This is funny.

I just remembered Fanta was the other product placement revealed in PS Portable 2.

That goes good with pizza.
Mulk Calathar's Avatar - Comment posted on 10/13/2009 13:00
Mulk Calathar
Cheese-kun ?

oy.
bluemeep's Avatar - Comment posted on 10/13/2009 13:09
bluemeep
This is Good In-Game Advertising.
Isay Isay's Avatar - Comment posted on 10/13/2009 13:17
Isay Isay
this is PANdering at it's finest
Shin Oni's Avatar - Comment posted on 10/13/2009 13:23
Shin Oni
Good thing I wasn't a fan of PSP1...or PSU.

now Phantasy Star Zero...
tornotlukin's Avatar - Comment posted on 10/13/2009 13:28
tornotlukin
Pizza Hut *did* win the Franchise Wars of AU2015, so it makes sense that they would appear.
johannhat's Avatar - Comment posted on 10/13/2009 13:33
johannhat
@tornotlukin:

Maybe Phantasy Star Portable 2 can tell us the secret of the three seashells too!
Stay McKee's Avatar - Comment posted on 10/13/2009 13:38
Stay McKee
@PwnanObrien i love you. well. i love the simpsons. and you help that love.
Black Wombat's Avatar - Comment posted on 10/13/2009 13:41
Black Wombat
I actually like this kind of advertisement.
Archwright's Avatar - Comment posted on 10/13/2009 13:49
Archwright
whaaaat? Why would you even buy virtual pizza? It's not like it tastes like anything.
The-Excel's Avatar - Comment posted on 10/13/2009 13:52
The-Excel
P_______ ___ Portable
Electrium's Avatar - Comment posted on 10/13/2009 13:53
Electrium
People are going to remember this game for Pizza Hut, not for what it actually does for the series. I think it's hilarious, but God I do not want fast food logos all over my Castle Crashers or anything like that.
nightv's Avatar - Comment posted on 10/13/2009 14:01
nightv
@Electrium, this has been going on since it 1st was PSO. There is a HARDCORE fan base that still plays allot in the US and even bigger in Japan. What killed the PC version of the game was that it was linked to the PS2 players and could not have big content upgrades for players.
Pacopaco's Avatar - Comment posted on 10/13/2009 14:17
Pacopaco
Holy crap, it's just like in Lucky Star! O_o
able_to_think's Avatar - Comment posted on 10/13/2009 14:19
able_to_think
That is perhaps the best costume ever.

It's so over the top that it's funny.
Los255's Avatar - Comment posted on 10/13/2009 14:42
Los255
LOL
atastysammich's Avatar - Comment posted on 10/13/2009 16:52
atastysammich
I'm gonna straight-up throw a tantrum if this isn't intact if/when the game makes it here.
ParaParaKing's Avatar - Comment posted on 10/13/2009 17:20
ParaParaKing
Well at the Sega booth at TGS, it was PSP2 sponsored by Fanta. I don't really care either way.
lewness's Avatar - Comment posted on 10/13/2009 17:50
lewness
I think we just solved the in-game advertising debacle.
joswie's Avatar - Comment posted on 10/13/2009 19:49
joswie
Lelouche vi Brittania commands you, TO BUY THIS GAME
Neo Rena's Avatar - Comment posted on 10/14/2009 10:44
Neo Rena
Don't really see a reason they should be ashamed to throw in joke weapons and such, but YOU ARE the blogger...
Montelav's Avatar - Comment posted on 10/14/2009 13:33
Montelav
where is my downloadable PSP for my PSP... hrmm.. aren't those convenient abbreviations..

I get my PSP2 to play on the PSPgo but where is my PSP to play on my PSPgo?
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