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Peter Moore: smiles mandatory on covers of Wii EA Sports titles photo

The folks over at MTV Multiplayer have some keen eyes for videogame covers, that’s for sure. They happened to notice that all the boxes for the Wii versions of EA Sports’ games (marketed under the “All-Play” brand) are very different from the artwork on the non-Wii versions. Not only do the cover athletes seem to have more celebratory or upbeat poses, they also all happen to feature wide smiles. Curious, Multiplayer asked EA Sports president Peter Moore about this recently, and he said it was “something [he] wanted”:

Brett Favre was the best example. The intensity for Favre on the [non-Wii ‘Madden 09’] cover — for me, it didn’t feel right for the experience I knew we were developing on Wii. So I said to the team everybody should smile on the Wii package. It embodies the experience. If you played ‘Madden’ on the Wii and you’re playing with guys with the heads the size of five watermelons, it’s hard not to smile. We wanted to be able to deliver that experience on the packaging.

I don’t know about you, but when Brett Favre points at me with a smile on his face, in a pose akin to the one I’m holding in my avatar, I feel like a badass -- a champion, even. Hell, the man has led the New York Jets to an 8-3 record and a spot atop the AFC East, a remarkable 180° turnaround for a team that was 2-9 at this point a year ago. Who knows? They might even get to the Super Bowl (where they’d surely be defeated by the defending champion New York Giants).

Still, big head mode or not, this seems rather silly to me. It’s a sports game, so why not have an “action shot” on the box, “intensity” and all? Sales of the Wii versions of EA Sports titles aren’t up that much this year, and I don’t think that a grinning cover athlete helps the situation -- I posit that gamers who are looking for a simulation sports experience may even be put off by this, and it could lead them to pick up the PS3/360 versions of games like Madden NFL 09 instead. What do you guys and gals think?

[Via MTV Multiplayer]


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21 comments | showing # 1 to 21

John B's Avatar
John B at 11/25/2008 12:40
How unbelievably stupid. The people who would be looking for this game on the Wii aren't the kind who are in the same category as those who are looking for the "family" based titles. Do they really think that people will say "Oh, golly! He's not smiling! We should buy that Mama cooking game instead! She's smiling!" Pathetic.

It's just more fodder for the Wii haters, and another kick in the teeth to the Wii owners who are hard-core gamers.
ace of knaves's Avatar
ace of knaves at 11/25/2008 12:47
...what?
mix's Avatar
mix at 11/25/2008 12:51
Lets play some happy football mom!

Do flowers and bunies pop out when you tackle someone?
superflossy's Avatar
superflossy at 11/25/2008 12:53
Fuck the Giants, I'm a Jets fan all the way! Brett Favre is the George Clooney of football, so much hotter with age!

I think this whole smiling thing is just another example of how deluded game executives are about marketing games on the Wii. *rolls eyes*
the Golden Avatar's Avatar
the Golden Avatar at 11/25/2008 12:54
That's the scariest "smile" I've ever seen. Favre looks like he's about to bite someone.
Samit Sarkar's Avatar
Samit Sarkar at 11/25/2008 13:01
@superflossy: "Fuck the Giants, I'm a Jets fan all the way! Brett Favre is the George Clooney of football, so much hotter with age!"

I agree with you on one of those points.
king3vbo's Avatar
king3vbo at 11/25/2008 13:06
Polish Hill's Avatar
Polish Hill at 11/25/2008 13:16
Wait if smiling is mandatory for all Wii sports titles does this mean Hines Ward will be the cover athlete for next year by default? Seriously, I nominate him for smiliest athlete of the ever. Any dissenters?
Spectreman's Avatar
Spectreman at 11/25/2008 13:21
* This article make me smile.
Primo's Avatar
Primo at 11/25/2008 13:22
@polish hill

Hines Ward smiles only when he is about to deliver a dirty block.. which is all the time. good call.
Sharpless's Avatar
Sharpless at 11/25/2008 13:33
I don't know why, but this really made me smile. It's so cute.
Dexter345's Avatar
Dexter345 at 11/25/2008 13:38
This is bizarre, but I can't imagine it's had any effect on sales in either direction.
Drack48's Avatar
Drack48 at 11/25/2008 13:42
Wake me when I want to use anything other than the VC or play Viewtiful Joe on my Wii..Jesus
F Whipple's Avatar
F Whipple at 11/25/2008 13:44
I'd be more likely to buy it if they showed someone smiling while stepping on brett favre's face
elsteveo's Avatar
elsteveo at 11/25/2008 13:52
Wii is now the most gay friendly console around.
Alexradl's Avatar
Alexradl at 11/25/2008 14:42
No...just no.
SephirothX's Avatar
SephirothX at 11/25/2008 14:43
I find the photoshopped enhancement of both pictures annoying. Seriously, Green Bay's jerseys are alot deeper of a green than that!
OrangeMango's Avatar
OrangeMango at 11/25/2008 14:47
Favre just looks pissed that he's on a PS3 cover.
Muddy Waterz's Avatar
Muddy Waterz at 11/25/2008 15:36
They even have to make football family friendly...
Burnt Meatloaf's Avatar
Burnt Meatloaf at 11/27/2008 04:47
Forget the smile, it's the "ALL PLAY" and sparklies that seals the deal!
GohanGVO's Avatar
GohanGVO at 11/27/2008 23:55
ATTN: Electronic Arts
RE: Making 'Madden Wii' Better

To Peter Moore,

Make an NFL Blitz clone and sell that shit on the Wii.

Make it hot. Hell, you have the damn NFL license.

No mini-games. Just brutality (sans blood).

Hell, keep the smiles - as long as someone is gettin' TRUCKED.

From

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