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Peter Moore: Better ways to fight piracy than lawsuits photo

Electronic Arts executive Peter Moore has been talking piracy following the news that a coalition of game studios were pursuing cases against thousands of British software pirates. Rather than support his fellow industry members, however, Moore has voiced criticism over what he calls "punishing your consumer."

The former Microsoft man had this to say:

[Suing consumers] didn't work for the music industry. I'm not a huge fan of trying to punish your consumer. Albeit these people have clearly stolen intellectual property, I think there are better ways of resolving this within our power as developers and publishers.

Yes, we've got to find solutions. We absolutely should crack down on piracy. People put a lot of blood, sweat and tears into their content and deserve to get paid for it. It's absolutely wrong, it is stealing.

But at the same time I think there are better solutions than chasing people for money. I'm not sure what they are, other than to build game experiences that make it more difficult for there to be any value in pirating games.

If we learned anything from the music business, they just don't win any friends by suing their consumers. Speaking personally, I think our industry does not want to fall foul of what happened with music.

Moore is certainly correct when he says that lawsuits have done nothing to stop piracy in the music industry. Pursuing gamers with legal threats only serves to reinforce the "evil corporation" stereotype that makes it easier for pirates to justify their actions. Record labels are so vilified now that people feel almost righteous stealing from them. However, Moore also admits that he can't really think of any better alternatives himself. It's a murky subject and one that will probably never be resolved. Now, does anybody have any torrents for Madden '09?








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15 comments | showing # 1 to 15
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Holyetheline's Avatar - Comment posted on 08/21/2008 18:24
Holyetheline
I just think piracy is pretty dumb. They'll figure out some way to combat it I'm sure.
Rifter01's Avatar - Comment posted on 08/21/2008 18:25
Rifter01
I read an article relating to piracy, and from the comments I learned that in Brazil, a game can usually cost around ($150..) half of how much a family makes in a month, ($300). I knew games and consoles were expensive some places, just not _that_ expensive, (consoles costing up to $1200 in some areas). :o/
whormongr's Avatar - Comment posted on 08/21/2008 18:25
whormongr
"But at the same time I think there are better solutions than chasing people for money. I'm not sure what they are, other than to build game experiences that make it more difficult for there to be any value in pirating games."
this is very true of the PS3 the games are soo large and the media soo difficult that piracy is not really cost effective- and even if you copied the games locally and ran them frim the drive you could fit all of 10 games if you have a 200 gig drive on the machine- still I would like to hack it and be able to do homebrew- but that is neither here nor there
Timmeh's Avatar - Comment posted on 08/21/2008 18:28
Timmeh
Well at least a couple of people aren't being totally retarded about dealing with piracy (with that indie dev doing his ask the pirates thing the other day) but I still think Moore is looking at the problem wrong. There is still this focus on "Make it harder to pirate". This just doesn't work. People will always get their fix for free if they want. There are private World of Warcraft servers out there for fucks sake!

What these people need to do is start asking how they can make people want to buy their product instead of failing miserably at making them buy it.
FrogWhoIsFinal's Avatar - Comment posted on 08/21/2008 18:32
FrogWhoIsFinal
Treat your consumers like pirates and you make more pirates. Treat your consumers like consumers and you make more consumers. Companies need to learn this. It's very hard for most people to justify stealing from a company which treats them with respect and works hard to bring them quality content.
This is in part, though Steam also plays a large part, Valve does so well and has little trouble with piracy.
TrailerParkJesus's Avatar - Comment posted on 08/21/2008 18:53
TrailerParkJesus
Good quality, low prices, and destruction of the internet. That's how you stop piracy.
Ke1nTrinkwasser's Avatar - Comment posted on 08/21/2008 19:04
Ke1nTrinkwasser
Peter Moore is probably the smartest executive in the gaming industry. Game makers have to alter the actual product instead of slapping on some back end solution like Star-force that just annoys the hell out the consumer. Start by making owning the actual product worth it again, bringing back full color manuals would be a start.

I think its important to note that while Steam is gaining such, it is not the end solution for this problem. Digital Distribution will never take the place of conventional shopping. You could buy games online ever since stores starting popping up online, the conveniences are a little better now but its basically the same. And the problem stems from these retail copies.

Valve may have little trouble with piracy but a quick search of a torrent site will tell you that 120 are seeding Orange Box and 79 are downloading it. Currently. At 49.99 (being generous) they are entitled to $9948.01. Imagine someone hit you in the face and took $10,000. Little trouble?
Cowboy TTop's Avatar - Comment posted on 08/21/2008 19:21
Cowboy TTop
I think Peter Moore has the right idea. I think more developers have to offer incentives for gamers to buy more than pirate.

PC and home console games are the real problem, but the areas that the industry need to seriously address first, that of homebrew is vital that they tackle. Instead the gtames industry as a whole badly ignores this area.

Big mistake, as these are the very people they should be keeping onside, offering support in their homebrew endeavors, before they take the darker route of piracy, with their skills.

So long as the ignorance of homebrew talent persists, a large part of piracy will continue to grow.

Something I'd like to see happen are the following:

1: For the games industry to accept and acknowledge that many gamers want to import games.

2: For the games industry to also accept and acknowledge some gamers want tp create their own games and aps, for conoles and PCs, but are blocked and detered from doing so, because they ''are not established rich developers etc''. Nintendo and the DS homebrew scene or Sony and the PSP homebrew scene are good examples of this. Both ignore and shun the homebrew scene instead of embracing their talent and getting them onside.

Such cockblocking only helps make industry pirates run rampant. Make consoles and PCs more open source while embracing the talent outside of XNA, PSN and Wiiware, and things will get better.

Piracy will always be about though, basicly because games are a leisure activity and not every country is able to afford what many of us richer nations enjoy. The industry must also acknowledge this fact.
hoezee's Avatar - Comment posted on 08/21/2008 19:40
hoezee
@Rifter01: 360 pesos for GTAIV for the xbox 360. 1200 pesos for a Wii. Chipped to hell and back. 800 pesos for a playstation 2. Also chipped. Somewhere above 3000 pesos for a ps3.
Moore, god dammit. Sell freaking games with online distrubution, but each country with its own currency. I can't answer for what my country does with its crappy currency. International debts created in a fucking dictatorship, before i was even born. Whoopty fucking doo.
Max Power's Avatar - Comment posted on 08/21/2008 20:04
Max Power
@Timmeh
You're absolutely right about the concept of creating something the customer wants to pay money for, but I think that's what Moore actually tried to say. It's PR speech, after all, so we'd need a professional interpreter/astrologist to be sure.
Velt's Avatar - Comment posted on 08/21/2008 20:54
Velt
@ Rifter01 & hoezee.
I agree with you guys. I sended an email to jim regarding the issue of pirating in latin american. There isnt any other way if you want to play videogames in my country Uruguay. I mean, you cant just walk into a store and buy a videogame, there is no Gears Of war here on release date, there is no games, oh yes, you have tetris ds for 80 dollars?

And to import a game? 60 dollars or 50 dollars+shipping+taxes (a lot of taxes). I mean, I dont want to argue that I have bought some games with digital distribution, but anyway, these companies dont consider us a market, if they start bringing games here, to the US price, or maybe lower, that will push legal sales. But the currency is an issue, 50 dollars is a lot of money, is a week grocerys...

But they dont even try, they dont consider us a market, so I dont think they are loosing money with us anyway.
Max Power's Avatar - Comment posted on 08/21/2008 21:19
Max Power
@all the latinos (no offence):
I perfectly understand your reasoning, and I don't see anything wrong in your pirating. If you can't get the games at in a reasonable way legally, they aren't losing any profit anyway.

Also, I get the issue of simply not being able to buy certain games. GeoW and Dead Rising I had to import, as I live in Star Trek Nazi Episode Tribute Land, aka Germany. But if I had a viable PC to play games on, and not just this white toaster, I'd probably just get my games from the interblags like everybody else over here.
Joseph Leray's Avatar - Comment posted on 08/21/2008 23:51
Joseph Leray
@Velt -- $60 is a week's groceries for most Americans, too. Hell, I think that $60 is too much to pay, even in America, so I can't imagine what it must be like for you guys. I rarely pirate games, but I'm rarely playing new games, either. Bargain bin for me, always.
Narishma's Avatar - Comment posted on 08/22/2008 06:22
Narishma
TrailerParkJesus: Destroying the internets won't stop piracy. It existed well before the Internet. That will only give rise to the true pirates, you know, those who make copies of games and sell them on the cheap.
Sharpless's Avatar - Comment posted on 08/22/2008 12:31
Sharpless
Peter Moore fucking gets it.
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