Professional badger shagging group (and animal rights advocate) PETA has been showing Sega some love, praising the publisher after it pulled a commercial featuring a live chimpanzee. The ad was to promote Sega's recent Wii title, Samba de Amigo.

"PETA contacted SEGA once we discovered they were using a real chimpanzee in a commercial promoting the new Samba De Amigo game," PETA proudly tells Destructoid's tip line. "Once we informed SEGA of the horrible things chimpanzee 'actors' go through (such as being ripped from their mothers when just days old, being forced to perform demeaning tricks, shocked with electric collars, beaten, and deprived of food), they immediately made the kind decision to pull the video from their site and promised to keep all great apes out of future ads."

PETA has told us that it will be sending a gift to the publisher as a thank-you.

All well and good, but it's not a happy ending. Thanks to PETA, an able-bodied chimpanzee is now out of a job, and forced to join the ever lengthening unemployment lines. With layoffs coming from publishers all over the country, this poor ape is just another victim let go by the videogames industry and forced to face the American recession.

The animal rights group has also done nothing to help Sonic the Hedgehog, who is still suffering abuse at the hands of his captors.