Penny Arcade promotes their game with flamebait from their biggest critic

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11:59 AM on 05.21.2008, Niero

84 comments | 310569 views

Penny Arcade promotes their game with flamebait from their biggest critic photo

#Ads #Penny Arcade #That is SO aggro #Xbox 360

Denis Duckfat hates Penny Arcade ... and they're loving it.

The ads (see gallery below) are the direct opposite of what you'd expect -- instead of using positive review quotes from gaming publications (11/10! -Cashwh0re), they went with the most ridiculous comments that one hater has been systematically posting on Wired. Little did he know his belligerent flamebaiting would one day become their national ad campaign for On the Rain-Slick Precipice of Darkness, Penny Arcade's new game on Xbox Live! How's that for a last laugh?

After we saw the ads, Destructoid dug up some additional info on this notorious critic -- DDF has been busy trolling the internet since 2005 on various forums and web sites, many of which have banned him for hatemongering senselessly. According to his abandoned Blogspot, he's a tubby game industry guy that "works on boring games every 4 years." The only thing he claims to hate more than Penny Arcade is Penny Arcade fans (as well as all music games, GTA, Tomb Raider boobs, and Xdude), and also has a few more colorful things to say in another Wired blog comment:

Penny arcade sucks and is unfunny. please murder penny arcade and then yourself if you disagree with me.

Can you imagine this douchelord's facial expression when he finds out he's responsible for one of the better ad campaigns we've seen in gaming this year?

We hope DDF has a good sense of humor and urge him to apply as a speaker at PAX to share his heightened taste of games and love of William H. Macy with the rest of us.

LAUNCH GALLERY (5 IMAGES)

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next 50 comments

75 comments | showing # 1 to 50

4knuckleshuffle

Awesome.

covah

hahahaha

um... I bought this game twice... once for my Mac because I have nothing to play on it and then on the 360... because. I don't know... Fuck it I might as well support Penny Arcade and indy games.

Corak

I love it. I'll bet he feels great now, his douchbag attitude just got his words used in an ad campaign that they didn't have to pay him shit for. Congrats good sir you have raised the bar for internet douchbags everywhere.

Jetsetlemming

HA!

Hoygeit

Hahahahaha - SOLD (er more so)

PaulMorel

Hilarious. Still, the question remains: do they really need to advertise this game?

We all know about it.

We're all going to buy it.

What's the point?

nintendoll

Aww, it's like picking up The Alphabet of Manliness or I Hope They Serve Beer In Hell. This is always a good marketing scheme for people who have a good sense of humor.

ElfAngel7

I remember this idiot when he was posting on Cheap Ass Gamer years ago. Kinda amused to see that he's the same asshat that spammed the CAG boards with pics of his nasty man-boobs ><

Rockvillian

If he keeps up his "thing" after this, he's selling out. Hope he learns his lesson :P

Spartacus

BEST AD CAMPAIGN EVAR

kevinski

I really don't find Penny Arcade to be entertaining, either, but this is kinda funny.

kapshhh

Nice one XD

MrSadistic

omg so edgy!!!

BlackSheep

i hope one day my flaming makes it into an ad campaign.

Cowzilla3

Man I have to to start trolling on a game and get famous.

Face

Troll may yet turn out to be a viable career path.

wardrox

That guy has my dream job. On day, when I grow up, I will take my controversy skill and mould it into the ultimate trolling.

ArrestedDeveloper

Mega 64 did something similar with their Season 2 dvd, putting a negative review for their first season on the cover.

I'm still not sold on the game, penny arcade is usually funny but I just don't like the cut of their jib. Plus I don't like the fact that they are two of the most unfortunate looking men on the internet and yet they represent themselves as handsome cartoon characters.

ElfShotTheFood

"Plus I don't like the fact that they are two of the most unfortunate looking men on the internet and yet they represent themselves as handsome cartoon characters."

I like the fact that they always portray themselves with heads full of thick, lush, wavy hair.

pyrofreak421

nothing like a bunch of smartasses turning hate mongering around on the idiots that do it. This has officially made my day. Now to acquire a copy of said game Fruit Fucker Prime I'm coming for you

NihonTiger90

This guy will never be able to get away from this comment. Ever. I feel sorry for him.

brainderailment

Ha, serves him right, even though I really don't like Penny Arcade all that much.

13thDragon

uhhh..... DUCKFAT?

AgentMOO

C-C-C-C-C-COMBO BREAKER!

FreePablo

Well, it's true. Penny Arcade was funny when I was 12 and discovered the internet. At least the one guy learned how to draw. Too bad the other still can't write.

king3vbo

Pure genius

DenisDuckFat

2005? A likely story!

If you're ready for a real comic, check out http://www.castle-vidcons.com/

Sharpless

And this is why I've turned into a Gabe and Tycho fan, over the past year. Well done, sirs. Well done.

GohanGVO

I just downloaded the demo on my PC in honor of Mr. Duckfat.

Evil Cheese

You couldn't pay an advertisement guru to come up with a better ad campaign. Hats off Tycho and Gabe, fail troll quoting will probably be the new internet marketing fad for a while.

Eschatos

Downloading the demo right now. If it doesn't suck, I will happily buy the full version.

savagesaladin

They're asking a little too much for their game. Plus its called Episode 1, so I'm thinking its going to be short.

funran

Brilliant, I wouldn't expect anything else from Tycho! HAHAHA

Mutant Pope

I'm with funran. This is Penny Arcade at its finest. One more reason to love Gabe and Tycho, I feel they speak more honesty than 99% of the internet (not really that hard) and they have a good enough sense of humor to let the tables be turned on them, for all the game criticizing they do. Perfect idea for an ad for their game.

JohnTheCrow

savage: It's supposed to be around 10 hours. Which in marketing speak is usually about 5-7 hours. Not bad for $20 I guess, when you stack it against nearly any FPS.

mix

That is an amazing marketing technique, do like.

Nessie

LOL lovin it!!

Aertyr

Owned.

Vitamin Awesome

I'll have to say, Successful troll is Successful.

I guess it just proves that there's no such thing as bad publicity.

Detry

Dats funny rite der...

Knives

Awesome, i'm downloading the demo as soon as i get home.

welkstar

Clever! I'm sold!

Necros

Fucking brilliant. He must be pissing his pants right now.

MechaMonkey

I hope he cried, videotaped it, and put it on YouTube.

Samit Sarkar

The Penny Arcade guys have a great sense of humor, and this is an awesome way to incorporate that into their ad campaign. Kudos to you, Gabe & Tycho!

007

oh shit neva seen dat b4!!

loki d20

*chuckles*

And a good reminder for me to pick this up on XBLA.

B-Radicate

The best part of this story is that the guy is now a member of Destructoid, apparently, and he made a cblog about how much the PA comic and game sucks... or something. Haha.

David Quinn Carder

The Space Ghost Coast to Coast DVD was promoted the same way, with only bad reviews on the box.

Which was funny, but not quite as funny as pressing PLAY ALL on the Aqua Teen Hunger Force DVD and having every episode play at the same time.

Druid 01

PA FTW!

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