Denis Duckfat hates Penny Arcade ... and they're loving it.
The ads (see gallery below) are the direct opposite of what you'd expect -- instead of using positive review quotes from gaming publications (11/10! -Cashwh0re), they went with the most ridiculous comments that one hater has been systematically posting on Wired. Little did he know his belligerent flamebaiting would one day become their national ad campaign for On the Rain-Slick Precipice of Darkness, Penny Arcade's new game on Xbox Live! How's that for a last laugh?
After we saw the ads, Destructoid dug up some additional info on this notorious critic -- DDF has been busy trolling the internet since 2005 on various forums and web sites, many of which have banned him for hatemongering senselessly. According to his abandoned Blogspot, he's a tubby game industry guy that "works on boring games every 4 years." The only thing he claims to hate more than Penny Arcade is Penny Arcade fans (as well as all music games, GTA, Tomb Raider boobs, and Xdude), and also has a few more colorful things to say in another Wired blog comment:
Can you imagine this douchelord's facial expression when he finds out he's responsible for one of the better ad campaigns we've seen in gaming this year?