Pursuing Nick's talk on making a daily commitment, Colette picks up the next important factor in maintaining a sustainable readership: making yourself memorable by design. As I mentioned in my panel, it is not hard to make a gaming blogosphere journalist notice your original work to prove a readership on paper.  However, going the extra mile to communicate what you or your blog is really all about. 

Commitment is important, but we can't stress this enough to bloggers that only focus on producing volume on an otherwise granola blog. The traffic you've worked so hard to earn may never connect with you. Bloggers must work to solicit an honest, emotional response from their readers. Vapid writing and mission statements are a total waste of your time. I find this especially true in writing for gamers. We quest and read and problem solve and murder people all day, so we can see bullshit coming from a mile away.

In "Branding Yourself", Colette touches on how she broke into the industry as a freelance writer at Kotaku, camwhores, whiners, biting on controllers as anger management, and the story behind Tomopop.com. Unfortunately Ms. Bennett was unlucky and due to a GoogleDocs vs. shitty Wi-Fi fluke, losing all of her speaking notes minutes before the panel got grooving. Nevertheless, the show must go on so we winged it!  In the video you'll find practical advice on how to package your online portfolio whether its to find a job or to carve out a memorable space online of your very own.