Quantcast
Paradox on how to do free-to-play the right way - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Magicka: Wizard Wars  



Paradox on how to do free-to-play the right way


12:00 PM on 02.05.2014
How to do F2PParadox on how to do free-to-play the right way photo



Magicka: Wizard Wars is Paradox Interactive's take on the MOBA genre. While most companies have had trouble getting a foothold in the market thanks to how dominating League of Legends and Dota 2 are, Wizard Wars looks to have a better chance establishing itself with how it's offering more bite-sized MOBA battles.

"It looks like we're jumping on the MOBA bandwagon as the same time as everyone else, which I see how it looks from the outside, CEO of Paradox Interactive, Fredrik Wester, told me at their annual showcase last month. "We discussed though building a bigger PvP version of Magicka because so many people were asking for it. Magicka is basically built for PvP, especially if you have friendly fire. I think that is one of the key selling points for us. You can't just go in like you do in League of Legends, I play a lot of League of Legends, and you go in there with everything that you have, and you don't have to care about your teammates.

"Magicka you have to watch your teammates. If your teammate is low on health you can't just throw a fireball in his general direction because you're going to kill him. We are also focusing more on 10- to 20-minute matches. I never play classic League of Legends no more because some games can take an hour. I don't want to spend that in one competitive game. Even ARAM, which is their short game mode, takes 25 to 30 minutes to complete, if it's not like a total steamroll."

Magicka: Wizard Wars is available right now through Steam Early Access, and you can gain access through three different founder packs. There's no monetization implemented yet as they want to work out all the bugs and errors before charging people anything. Eventually the game will open up completely with free access, and their free-to-play focus will follow what Riot Games and Valve have accomplished with their titles.

"We do not want to monetize on people's frustration, when people are angry because they lost their lives. We want people to pay for things when they're really excited to play more of the game.

"What we see as a good way as monetizing is the way Dota 2 or League of Legends does it. It doesn't change the game, it's not going to be a game winner for you. It's going to change the appearance of your character, [for example]. It's still [about] the inherent skill that you have.

Free-to-play has been a big trend in the gaming industry, and for Paradox they'll be going that route only "when it makes sense," Fredrik told me. "I think "free-to-play" is more of a marketing initiative than it's actually a sales or business model initiative. We might go free-to-play with more games if it makes sense.

"It's most of all respect the gamers. We don't want to monetize when people are frustrated. That's the nightmare for me, that it's going to be like the old arcade halls that you're so frustrated, you died for the fifth time in Gauntlet and then you have to buy a new life to get back in the game. That's not how we work. But if someone wants a new cool helmet, it doesn't do anything for you, you just look like this totally cool guy, then I like it. I buy a lot of skins in League of Legends for example. I've spent probably $150 so far. It's a good model, I feel good about spending money."

Check back later today for an interview with Fredrik Wester covering the history of Paradox Interactive and their future plans as a company.








Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.





timeline following:
Magicka: Wizard Wars



5:30 PM on 05.27.2014
Magicka: Wizard Wars hits open beta & you should play it

I am not into MOBAs, but I have had a blast every time I've played Magicka: Wizard Wars. Probably because you could murder sheep into a blood cloud and people didn't yell obscenities at me. And because Magicka is fun and sur...more



6:30 PM on 01.24.2014
Casting magic spells in Magicka: Wizard War's new mode

Magicka: Wizard Wars has been available through Steam's Early Access program since October and it's been seeing updates at least once a week. Updates ranging from small bug fixes, to big new additions. A lot of these updates...more



12:30 PM on 10.15.2013
Magicka: Wizard Wars on Steam Early Access today

We've seen footage of Magicka: Wizard Wars previously, and some have been playing the alpha for the competitive multiplayer take on the 2011 element-combining "cooperative" adventure. Today, the Early Access version is avail...more



10:00 PM on 07.18.2013
First-look footage of Magicka: Wizard Wars

Paradox North's team-based, player-versus-player game Magicka: Wizard Wars has shown itself off previously, but never in motion like this. The real-time spellcasting of Magicka was already deadly in so-called "cooperative" p...more



9:30 AM on 05.15.2013
First screens for Magicka: Wizard Wars revealed

It seems as if we haven't heard from the folks at Paradox North about Magicka: Wizard Wars for ages, but here we are with fresh screenshots, showing off the game in action. Set to combine the humor of the Magicka franchise wi...more



11:30 AM on 03.25.2013
Magicka: Wizard Wars combines PvP with men in dresses

No game of Magicka is complete without a ruined friendship or two. Fellow wizards have a way of getting in between monsters and fatal spells, and it's always their fault, never yours. The latest iteration of the Magicka seri...more




multiplayer

2:30 PM on 12.19.2014
Friday Night Fights: Naughty or nice?

Happy Friday! With this being the last Friday Night Fights before Christmas, I want to take a moment to wish all of you a very Merry Christmas, Happy Hanukkah, happy holidays or merry whatever other holiday tradition you typi...more



3:30 PM on 12.18.2014
Log in to Grand Theft Auto Online for holiday gifts

This image. This real, developer-made image for Grand Theft Auto Online. Love it. Rockstar is rolling out limited-time holiday content, like snowballs, festive clothing and masks, new vehicles, and presents. Depending on when...more



7:01 AM on 12.18.2014
Evolve launches open beta for Xbox One on January 15

The first quarter of 2015 looks to be an exciting period for games. But one such title is looking to keep players satiated all the way till its release. After a successful closed alpha period, Evolve is gearing up for another...more



View all multiplayer






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more