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Pachter: Sony and Nintendo 'made an error' with pricing photo

Videogame analyst and warrior of the north Michael Pachter has expressed his dismay at the perceived decline of videogame hardware. Looking at the July 2009 sales figures, Pachter believes that "the manufacturers have made a strategic error by maintaining pricing for too long."

"The Wii remains at its November 2006 launch price of $249.99, and the core PS3 SKU has not seen a price cut since October 2007," he states. "We think that the negative software trend is less attributable to a weak software line-up, and can only conclude that until consumers are sufficiently interested in buying consoles, it will be difficult for publishers alone to drive sales higher each month.

"Fortunately, we anticipate imminent price cuts to occur soon. Rumors of an imminent price cut by Sony and a console upgrade by Microsoft are rampant. One rumored scenario includes clearing the 80Gb PS3 model to $249 from $399 and launching a new 120 Gb PS3 Slim for $299 and clearing the 60 Gb Xbox 360 Pro at $199 and re-pricing the 120 Gb Xbox 360 Elite at $249."

Pachter believes that neither Sony nor Nintendo will hit their targets without a price cut. He also believes the DS, DSi and PSP will each see price reductions, and adds that the PSPgo will retail at $199 some time in 2010.








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Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize. Likes PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3 Meet the rest of the team



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38 comments | showing # 1 to 38
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KrazyKraut's Avatar - Comment posted on 08/10/2009 10:43
KrazyKraut
SONY = made losses with every console they sold...that was the minimum, but still too high for some ppl
NINTENDO = GREEDY!! they could lower the price....cause they earn enough money for every console they sell.
shogunu's Avatar - Comment posted on 08/10/2009 10:47
shogunu
I agree with Patcher.
I personally would gladly buy a Wii if it would retail for a more sensible price of 150 EUR.
And the PS3, while good value on it's own, pales in comparison to the 360 (which offers better multiplat games for only 250 EUR).
Xzyliac's Avatar - Comment posted on 08/10/2009 10:47
Xzyliac
I want a PS3 so fucking bad but after I blow all my cash on my guitar rig and recording equipment I can never fucking afford it.

Price cut please! $249 sounds a bit too good to be true but I'll keep my blind positivity. Ignorance is bliss.
Andrew Kauz's Avatar - Comment posted on 08/10/2009 10:48
Andrew Kauz
"Fortunately, we anticipate imminent price cuts to occur soon."

Oh really, Pachter? As opposed to all of those imminent things that occur far into the future?
decoyb's Avatar - Comment posted on 08/10/2009 10:49
decoyb
Hopefully he's right for once, a ps3 slim at 299 should sell pretty well. I still can't belive they're charging 250 for the PSPgo though.
Nic128's Avatar - Comment posted on 08/10/2009 10:50
Nic128
249$? Less than likely but would be soooooooo good. I'd take one right away.
Sexualchocolate's Avatar - Comment posted on 08/10/2009 10:50
Sexualchocolate
PS3 is worth every single penny.
JiR INC's Avatar - Comment posted on 08/10/2009 10:51
JiR INC
Could we get a comparison with the records of like 20 years and compare them I would love to see the difference or similarity's of the consoles at the time

@Jim: love the pic, the book brings back memories ^^
Onlineatron's Avatar - Comment posted on 08/10/2009 10:52
Onlineatron
Mr. Sterling.

You have just made me forget all my grievances with you in the past, why? Because the header image is perhaps the best piece of artwork I've ever seen!

I love the Hungry Caterpillar and think the art design is pure collage porn... thank you sir.


@Topic
Nintendo = Greedy, but have turned into a butterfly.

Sony = Not doing as bad as people make out, only 7.something million behind the 360... which is impressive when you consider it was released a year after (year and a half in EU) than the 360 at a much higher price point.
Samuel Dillinger's Avatar - Comment posted on 08/10/2009 10:59
Samuel Dillinger
/me looks at hot as fuck, high priced escort in the shiny black dress and knows that she will do what needs to be done...but the price...sheesh.

/me then looks at the girl next door with the white dress and flower in her hair that keeps getting alcohol poisoning at house parties and constantly needs to be looked at

/me then turns and sees a fat ugly man wearing a brad pitt mask, running in slow motion in grass fields with masses of families whom have smiles on their faces, unaware that this man plans to molest their children and take over the world.

...It is a hard choice isn't it?
Debeo Laurus's Avatar - Comment posted on 08/10/2009 11:03
Debeo Laurus
Awesome picture
Losari's Avatar - Comment posted on 08/10/2009 11:07
Losari
$249.99 for an 80gb Playstation 3?
$249.99 for a PSPgo at launch?

Hmm...
Los255's Avatar - Comment posted on 08/10/2009 11:17
Los255
Holy shit. I remember that Hungry Catepillar book!
CBunn's Avatar - Comment posted on 08/10/2009 11:18
CBunn
Point for Losari.

You know what? I'll just keep saying "There will be no price cut" after every Patcher announcment. in the end, I'll be right a fuckton of times, and Patcher will only be right ONCE.
Kyle MacGregor's Avatar - Comment posted on 08/10/2009 11:26
Kyle MacGregor
I hope he's right. I'm looking to get a PS3 in the next few months, and putting that extra hundred or so towards a few games would be nice.

I just get so sick and tired of hearing this guy run his mouth about what may or may not happen.
h5e5l5l5o5's Avatar - Comment posted on 08/10/2009 11:31
h5e5l5l5o5
If you were head of Nintendo, you wouldn't lower prices, why would you? It would be a very stupid move to put a price drop on the Wii. It sells like crazy, it's not like the price really intimidates people.
SuperDance's Avatar - Comment posted on 08/10/2009 11:38
SuperDance
God, I love The Very Hungry Caterpillar.
Moloks's Avatar - Comment posted on 08/10/2009 11:40
Moloks
Actually, if the news about the production cost of the PS3 lowering up to 70% are true, then Sony will finally start to have some profit with every PS3 sold, but I don't see a price cut any soon, or at least until the PS3 Slim is finally out, Sony will try to burn out the PS3 phat stock with price cuts.

I also think that Nintendo sould lower the price of the Wii since it is a bit pricier than some 360 SKUs, and the DS Lite should get a price cut and be discontinued by Nintendo in about a year, IDK about the DSi.

There you go, I can also be a videogame analyst.. So as everyone that can ellaborate an opinion about stuff like that :)
Infinitys End's Avatar - Comment posted on 08/10/2009 11:43
Infinitys End
I DON'T CARE about anything Michael Pachter says. Does anyone? Really. Anyone who reads Destructoid? C'mon. Raise your hand. DOES ANYONE CARE WHAT MICHAEL PACHTER HAS TO SAY????
h5e5l5l5o5's Avatar - Comment posted on 08/10/2009 11:45
h5e5l5l5o5
I wouldn't go past 200 dollars for a Wii price drop, cus the Wii is worth the 250, now the PS3 is not worth the price. People forget about the software and think about the hardware. The wii sells so well because it has GREAT software, sure the PS3 has the best console hardware...but...errr...PS3 GAMES SUCK. Sony doesn't realize that you need good games to make a console sell. Wii has the good games and good enough hardware to run them, so all is fine.
YoTanaka's Avatar - Comment posted on 08/10/2009 11:45
YoTanaka
I'd still blame the software lineup. The only games i bought lately have been older titles. Plus, there is lots coming soon, so maybe people are waiting to buy new titles, and then also new consoles.
h5e5l5l5o5's Avatar - Comment posted on 08/10/2009 11:47
h5e5l5l5o5
hahahahaha I just read the part that says "Pachter believes that neither Sony nor Nintendo will hit their targets without a price cut." Is he an idiot? Nintendo has basically gone past there targets with every freaking thing, Sony won't hit there target unless it is like 5 PS3's to be sold a year.
pascuz46's Avatar - Comment posted on 08/10/2009 11:49
pascuz46
If the 360 pro goes to 1.99 I will probably pick one up. I have a harder time finding an answer as to why I wouldn't if it was that price. I dont know what in the hell I would play on that damn thing but Im sure something besides Gears of War will spark my interest down the lines.
Black Nexus's Avatar - Comment posted on 08/10/2009 12:19
Black Nexus
Michael patcher is still employed? How?
Super Drybones's Avatar - Comment posted on 08/10/2009 12:36
Super Drybones
@Sexualchocolate
"PS3 is worth every single penny."
Says the man with the RRoD as his avatar : )
Qraze's Avatar - Comment posted on 08/10/2009 12:36
Qraze
okay. broken record is broken.
Ganjookie's Avatar - Comment posted on 08/10/2009 12:46
Ganjookie
Patcher needs to stop with these predictions.

We are all "game analysts", we made not be paid for it, but we analyze this junk as much if not more then these "professionals". Why is his opinion on this taken seriously and newsworthy? Has he ever predicted something correctly?

I would wager Miss Cleo has more success then him...
froman46992's Avatar - Comment posted on 08/10/2009 12:57
froman46992
sony must make the psp go 149 then or they will see what happened to ps3 launch
Shadowiii's Avatar - Comment posted on 08/10/2009 12:57
Shadowiii
Why do we still listen to this guy? I can say crap like this and I don't get posted in Joystiq and Destructoid.
Maybe I SHOULD ramble about price cuts and use words like "undeniable imminent" and "net gross." Would I get put on the front page?
I seriously see something from this retard every day on Joystiq, and was hoping Destructoid wouldn't jump on his blithering spittle boat.

That being said, I do think a PS3 price cut is coming, though it probably won't be until either Uncharted 2 or God of War 3 comes out. Maybe then I could actually afford one (and then afford upgrading my DVD library to blu-ray? Probably not). As for a Wii price cut...good luck. I could see them starting to bundle motion plus with it and saying "look! It's still 250, but now you get this piece of plastic that SHOULD have been on the original Wii for FREE! What a great deal!"

But seriously, a $250 Xbox 360 elite would be downright insane. That would be the best deal EVER.
Debeo Laurus's Avatar - Comment posted on 08/10/2009 13:01
Debeo Laurus
@Shadowiii

I agree with your statements 100%
pedrovay2003's Avatar - Comment posted on 08/10/2009 14:19
pedrovay2003
Nintendo made an error with the pricing? Starting out as and remaining the cheapest console was a mistake on their part? Okay...
Woverine's Avatar - Comment posted on 08/10/2009 15:01
Woverine
@pedrovay

xbox arcade is $200 now. k thx.
Holyetheline's Avatar - Comment posted on 08/10/2009 15:47
Holyetheline
Those prices would be nice. Xbox Cheap60 PsCh3ap and Nintendo Chiip!
Johnny Justice's Avatar - Comment posted on 08/10/2009 15:51
Johnny Justice
The very hungry caterpillar can wriggle on my stalk any time.
CBunn's Avatar - Comment posted on 08/10/2009 16:18
CBunn
I just now realized that his name is Pachter, not Patcher. Maybe that's the sole reason I'm not an anal-yst
margoo12's Avatar - Comment posted on 08/10/2009 18:05
margoo12
$249 seems way out there. $299 seems more reasonable. As far as the Wii goes, a $50 pricedrop could spawn a whole new round of sales.
Darren Nakamura's Avatar - Comment posted on 08/10/2009 22:55
Darren Nakamura
I'm not sure how he can say that Nintendo made an error. They've been making money hand over fist, have they not? I expect a price drop soon, but I don't think any error has been made on their part.
Sexualchocolate's Avatar - Comment posted on 08/11/2009 03:56
Sexualchocolate
Best Gaming Analogy ever!:-

Mr Dillinger at 08/10/2009 10:59
/me looks at hot as fuck, high priced escort in the shiny black dress and knows that she will do what needs to be done...but the price...sheesh.

/me then looks at the girl next door with the white dress and flower in her hair that keeps getting alcohol poisoning at house parties and constantly needs to be looked at

/me then turns and sees a fat ugly man wearing a brad pitt mask, running in slow motion in grass fields with masses of families whom have smiles on their faces, unaware that this man plans to molest their children and take over the world.

...It is a hard choice isn't it?
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